Lead Client Services group and serve as senior client partner across marketing, branding and promotional arenas; concurrently participate aggressively in new business development.Current and previous clients include: AT&T, BellSouth, Essilor International, Interland, Lowes Home Improvement, McNeil Specialty Products/Splenda, Ovations Food Services, PGi and PurchasePro.

Services include leading, coaching and grooming client service groups to react, plan and manage comprehensively; establishing, growing and maintaining client partnerships and adopting a customer-centric philosophy in regards to new acquisitions and loyalty marketing. The two are inherently linked.Additionally, to serve as an “ambassador for change” in specialized partnerships with well-established agencies for implementation, reorganization and/or leadership of Direct Marketing and/or Account Service divisions.Please send an email to judy.osborne@outlook.com for more information.

Enhanced agency strategic offerings by teaching traditional Direct Marketing principles to the agency at-large as well as retraining, recruiting and/or mentoring Direct team members. Concurrently implemented planning processes for more integrated platforms, developed digital/online communication hybrids as well as improved CRM/e-CRM and promotional marketing program development resulting in national programs outperforming projected ROI. Additionally served on the agency management team, interfaced with high-level clients on a regular basis and participated in successful new business development initiatives.Clients included AARP, American Bankers Association, Beazer Homes, Cub Cadet, Edwin Watts Golf, GlaxoSmithKline, Network Solutions, Pittsburgh Corning and Zippo.

Restructured Client Services by retraining existing staff, recruiting new team members and incorporating integrated strategic planning processes; concurrently provided Client Service and new business senior leadership.Clients included: AdvantageCare, Alamo Latin America, Canyon Ranch, Celsius, Jackson Memorial, Kissimmee Convention & Visitors Bureau, Mississippi Gulf Coast Convention & Visitors Bureau, Sol Melia Hotels & Resorts and The Greater Miami Convention & Visitors Bureau.

Lead agency client partner responsible for strategic positioning, cohesive integration by all agency partners, flawless program execution and profit delivery in the February 2005 Midas rollout of the North America franchisee CRM database-marketing program. Management responsibilities included overseeing internal and external teams as well as development of a sophisticated and intuitive franchisee Web-based selection, customization and reporting site.Agency partners included Moroch and Epsilon.

Reorganized the Direct division and developed cross-functional tools for the benefit of the agency. Additionally, served as senior management and department liaison for all high-level clients and new business prospects as well as integrated with mainline teams to develop multi-channel response-based programs.Clients included: Community Health Systems, Fifth Third Bank, Kentucky Department of Tourism, Shoney’s, U.S. Smokeless Tobacco and Valvoline.

Team leader responsible for overall Direct strategy, performance and retention of clients. Developed and managed launch efforts for various dot.com clients including one of the first online banks; also led strategic program development for E*TRADE in their first non-general market effort.Clients included: Applebees, bizbank.com, E*TRADE, FreeSamples.com, Hoover, thesauce.com and Trip.com.

In an extremely entrepreneurial environment, led the strategic team that successfully re-engaged the agency with First Card, an eleven-year client; concurrently developed acquisition, retention and/or best loyalty programs for all clients. Clients included: Associates National Bank, First Card National Bank of Delaware/First USA, GTE and Washington Mutual Bank.

Ultimately responsible for establishing and maintaining relationships with long-term agency client partners; assisted in building the initial Direct division.Clients included: Amoco, Bridgestone/Firestone, Inc., CreditComm Services LLC and Sudden Infant Death Syndrome Alliance of Illinois, Inc.

Management of a robust set of retail clients delivering strategic guidance across channels -- branding/mainline advertising, promotional marketing and Direct.Clients included: Absolutely Rugs, Banyon Bank, Community Blood Centers of South Florida, Inc., Kraft Gardens and Nursery and Morse Operations (automotive retailer with over 20 dealerships in Broward and Palm Beach county areas).

Day-to-day management of heavy print, broadcast and event marketing retail clients.Clients included: Abraham Chevrolet, Carolina Builder Council, Costa Cruise Line, Homes of South Florida, Stonebridge Golf & Country Club, Telus Communications and The William Lyon Company.