Lead MedPower’s global marketing organization, including the company’s marketing strategy, product marketing, communications, demand generation, branding and analytics.MedPower is a provider of mobile microlearning content and learning management systems (LMS), focused primarily on serving the unique needs of the Healthcare industry. MedPower offers an exclusive catalog of microlearning training programs for top Electronic Medical Records (EMR) systems, medical ERP systems, hospital and practice workflow management, and administrative functions. MedPower’s exclusive mobile microlearning training system is proven to be a more engaging, intuitive and an effective way for providers to learn.

Advised on branding, product marketing, acquisition and CRM for this leading healthcare eLearning start-up.

LOKKER (formerly Apomaya) was founded as a targeted response to the proliferation of online scams, spam, and exploitation of personal data. Laser-focused on online privacy, we provide state-of-the-art SaaS solutions to corporate marketers and tech teams—providing modern tools to deliver safer and more private web experiences. Lokker helps companies dramatically improve online and mobile experiences by protecting their websites and their customers.

Led branding, PR, marketing strategy, customer acquisition, engagement and retention for the complete suite of TriPlay products and personal cloud services, including eMusic, eStories audiobooks and MyDigipack in the US, Canada, U.K. and E.U..• Rebuilt and relaunched iconic eMusic brand and music services platform – re-establishing eMusic as champion of independent artists and labels. • Led marketing, PR and community management for all-new new eMusic Blockchain platform that will dramatically streamline music commerce, reward artists for their fantastic work and bring more value to eMusic Members.• Completely revamped eMusic brand identity and architecture to support expansion of “e”-services product line. • Ran multi-channel acquisition, retargeting, CRM, social and content marketing campaigns, along with various growth-hacking initiatives, to optimize customer acquisition costs and lifetime value. • Oversaw publisher and label relations team responsible for negotiating and executing licensing agreements, new business initiatives, merchandising, and marketing/promotional opportunities.• Managed domestic and off-shore customer success teams.• Grew strategic alliances and affiliate marketing programs.

Led all aspects of branding, PR, marketing strategy, customer acquisition, engagement and retention for this iconic brand and music services platform, including eMusic and eStories audiobooks.

Led acquisition and up-sell marketing programs that made SiriusXM one of the largest paid Internet audio service providers in the world. Key management responsibilities included: • Multi-channel lead-generation marketing programs. • Targeted digital, mobile and social media up-sell and conversion campaigns. • Streaming audio research and data collection used to guide customer segmentation and shape CRM and product strategies. • Partnering with Automotive and Retail teams to develop marketing programs to grow listening and reduce churn. Also held management, marketing and P&L responsibilities for SiriusXM Music for Business – a leading commercial audio service.

Ran direct-to-consumer (DTC) division of combined company after acquisition of XM Satellite Radio in July, 2008. Responsible for optimizing media mix, promotions and channel marketing efforts to ensure we beat subscriber acquisition targets. Held full P&L responsibilities while managing leading e-commerce site, marketing and call center programs that made DTC one of SiriusXM’s top retailers. Spearheaded use of subscriber segmentation and propensity models and established foundational subscriber marketing (CRM) and retention campaigns for SIRIUS.Oversaw strategic alliances with JetBlue/LiveTV, DISH Network, DIRECTV, AAA, and performance-based marketing partnerships with Red Ventures, Elephant Group/Qology, Tranzact, LinkShare and Commission Junction.

Led Internet subscriber acquisition, retention, brand positioning and promotions for newly formed DIRECTV Broadband division. Collaborated with DirecTV product development team to research and position DBS, DSL, VoIP, and residential gateways within the “digital home.”

Developed brand and marketing communications launch plan for this Silicon Valley start-up. Consistently exceeded acquisition targets through IPO and acquisition by DIRECTV, despite downturn in telecom and technology industries.

Repositioned Domino’s as a leader in QSR quality and value – propelling corporate and franchise sales to highest point in the company’s 30-year history. Also worked to revitalize a number of Wyeth CPG healthcare brands, including Centrum, Chap Stick, and Anacin.

Managed advertising, promotions, creative development and media for Ford, Lincoln-Mercury Dealer Associations in Washington, Philadelphia, Baltimore, Seattle, San Diego and Connecticut.