Harold Kelly Email & Phone Number

Houston, Tx, Us

• Recruited as Director of Sales charged with managing, training, and developing a top-performing sales team.• Identify and leverage best practices and provide accurate forecasting procedures.• Produce and implement forecasted quarterly quotas, goals, and budgets.• Develop menus and packages to keep up with current trends and set new ones.• Recognized for increasing and maintaining consistent sales growth.• Lead weekly Production Meetings with all departments and team meetings with the sales staff.• Established structures/policies to communicate with each department.• Spearheaded a new structure for managed sales team incentives/bonuses/commissions.• Created accounting measures inside of catering software to work with the accounting system.• Sought out new venue relationships and maintained relationships/partnerships with new and existing venues.• Strategically negotiate all contracts and responsible for updating them yearly.

• Directed and mentored the team to produce increased results for individual sales reps and the team.• Launched a new brand image for the company and rolled it out to the public, including all media, social networks.• Developed and implemented forecasted quarterly quotas, goals, and budgets.• Significantly increased and maintained sales growth year to year from $2M annually to over $5M annually.• Created specific accounting measures for special instances such as venue commissions, payments, memberships, etc.• Wrote RFP and RFQ for the company when seeking new business opportunities.• Trained sales team to sell with an operations mindset; empowering each person to take actions and sell what would benefit each department’s goals, creating a working relationship with each department with a new mantra of “being easy to do business with.”• Wrote and developed job descriptions and accountabilities for departments (sales/operations).• Managed and maintained catering software for all departments (sales, operations, kitchen, back of house).• Implemented accounting controls for billing clients and managed system integrity.• Spearheaded and rolled out brand refresh and developed a new brand of rental division inside of the current company structure (included logo, inventory, invoice, proposal, and billing structures).• Led group conference calls and meetings with individuals and companies inside and outside the Houston market on upcoming trends and marketing in the catering and events industry.• Led educational classes for integrating technology and social media in everyday business use as pertains to business and market segments.• Increased revenue and profitability across all departments by developing and implementing new margins and sales increases with current and upcoming market trends.

Us

• Selected to direct and oversee the sales organization for a three-state region.• Coordinated with the sales organization to accelerate sales growth, improve sales results of individual sales reps and sales teams, and reduced ramp-up time for new sales professionals.• Implemented train-the-trainer, one-on-one coaching, and group training programs across the region.• Forecasted quarterly quotas, goals, and budgets for the territory.• Reliably delivered an 11 -18% increase each quarter consistently year over year.• Achieved the best quarter the region has had in 10 years and increased the sales force by 250%.

Accountable for all facets of the catering operations Responsible for the hiring, training and development of all of the employees, menu development Responsible for the financials, cost and inventory controls, sales, marketing, Rated one of the top 25 catering companies in Houston Business Journal and received readers’ choice awards every year

Accountable for event sales and management for catering clientsProduced highly profitable, tremendously imaginative and well marketed eventsAchieved over seven million dollars in salesSuccessfully met sales quotas and profitability margins consistently

Directed and coordinated the operations of The Wortham Center, Jones Hall for Performing Arts and the Mayor's Office events and cateringManaged sales and marketing partnerships with the City of Houston Convention and Visitors Bureau along with the cities event staff and the performing arts groups Responsible for the hiring, training, management and development of staff for all locationsProvided proactive leadership for resolving issues and ensuring delivery of quality services, consulted with client's senior managers and department heads to develop strategic solutions

Recruited to develop and market a new catering division for the companyResponsible for all catering activities, books, plans and directed functions; also responsible for all sales and marketing of the new ventureAccountabilities included developing, pricing, packaging and test marketing a new style of catering Created and implemented policies and procedures for labor cost control, foods cost control, preparation, transportation, setup, operation and clean up of all eventsModel was replicated for additional locations and proved to be a reliable, profitable revenue stream

Developed and marketed a new catering division for this companyAccountabilities included developing of menu, pricing, cost management, packaging and managing the downtown location's catering department, sales and marketingModel was used as the catering program for the re-launch of Birraporetti's new restaurant conceptManaged all catering operations for all Houston locations including hiring of catering and delivery staff and all facets of the operation

Education record

Hospitality Services Management