Brad Doyle Email & Phone Number

Philadelphia, Pa, Us

Hatfield, Pennsylvania, Us

Horsham, Pennsylvania, Us

Sarasota, Florida, Us

Reported to the President of the Consumer Healthcare Division, and led strategic sales and marketing plans for $35-million niche over-the-counter business serving the U.S. and Canada. Directed consumer and trade marketing initiatives that resulted in 8% sustained annual growth. Created and launched digital advertising and consumer-facing programs ensuring consistent branding across various media and proper strategy alignment. Collaborated effectively with retailers to identify distribution gaps and opportunities. Oversaw third party sales force and monitored trade programs across all retailers and classes of trade.★Managed acquisition and the sales and marketing integration process of products from Insight Pharmaceuticals and Inspired Beauty Brands with a combined additional revenue of $25 million.★Created new national distribution opportunities through alternative channels such as sporting goods stores, outdoor recreation shops, and tattoo supply distributors.★Collaborated with Finance and Operations departments to achieve 40% to 87% margins through operational efficiencies, effective consumer marketing, and tight P&L management.

Key marketing management member with P&L responsibility for $70 million portfolio. Reported to the VP Marketing and managed one Brand Manager and one Assistant Brand Manager. Created sales and marketing strategies that grew portfolio by more than 30%, increased category share, and improved category leadership of previously neglected brands. Department lead for major projects ranging from marketing/financial reporting tools to agency reviews and RFPs for all brands. Drove digital strategy, ran digital ad campaigns including Twitter parties and Pinterest content, and led development of responsive consumer and healthcare practitioner websites. Fostered strong and highly beneficial working relationships with retailers. Partnered with creative, media and PR agencies to develop 360° consumer and professional marketing campaigns. Analyzed IRI and POS data to facilitate monthly sales forecasting, and collaborated with Sales team to implement trade programs and activities. Company was eventually acquired by Prestige Brands (promoted from Brand Manager to Senior Brand Manager in 2013).★Managed vital information during divestiture of selected brands, led transition efforts to Wellspring Pharmaceuticals, and managed transition of remaining portfolio brands to Prestige Brands.★Increased Nix brand sales by 32% over a three-year period through meaningful consumer research, packaging updates and new product offerings. Successfully developed Nix brand extension with more than 25% year over year growth.★Launched innovative “on-the-go” packaging for Bonine that led to major distribution at drug and mass retail chains as well as contributed to 28.5% of total brand revenue.★Worked closely with Finance and Operations departments ensuring 65% to 85% margins across SKUs via operational efficiencies, effective consumer marketing, and tight P&L management.

Us

Reported to the SVP, Strategic Operations, pioneered newly created product development team, and assigned by President/CEO to develop new business for Tastykake brand. Led a cross-functional team from Operations, Marketing, Sales, Finance, and Supply Chain. Managed full cycle development and distribution of over 25 Tastykake branded and private label products. Led product sell-in efforts, and worked closely with VP, Marketing on strategy and support vehicles for 18 product launches. Partnered with IT in developing product lifecycle tracking tools for on-time launches and accountability.★Entered into strategic distribution partnerships with retailers and other food service outlets which increased market share, shelf presence, and revenue by $16 million (62% increase from prior year).★Created three-year pipeline of product concepts including potential adjacent categories such as non-sweet baked and frozen snacks, and achieved 10% growth in the first year.★Collaborated with Finance department and Plant Controllers to develop P&L, and achieved 30% profit margin target by developing new, innovative, and cost-effective products.★Successfully developed and marketed first gluten-free product from major snack baked goods manufacturer by working with co-packer on formulation and conducting targeted consumer research.★Established relationships with approximately 10 co-packers to fulfill outsourced manufacturing options – this increased sales by $2.5 million and broadened product portfolio.

Southfield, Mi, Us

Oversaw Campbell Soup Company account, and managed $14 million shopper/consumer marketing budget and programs including strategic planning and retail activation for major brands. Reported to VP, Client Services and oversaw field sales teams’ activation programs at retailers. Responsible for strategic partner alignment at the retail level. Activities led to $3.5 million in revenue.★Developed and presented shopper marketing programs for the Chunky Soup re-launch, and achieved 30% growth.★Collaborated with cross-functional teams to develop strategic platforms and create scale used to influence key customers/retailers.

New York, Ny, Us

Joined the preeminent creator and brand marketer of sports cards, entertainment products and distinctive confectionary in 1997. Started in Operations then moved to Marketing in 2000, and grew within the marketing organization reaching executive level in 2006 (promoted from Assistant Brand Manager to Brand Manager then Senior Brand Manager, and finally Marketing Director within six years).As Marketing Director, consistently exceeded profitability targets through effective P&L management on a global basis. Provided guidance for product release schedule and pricing for 65 products, and advised sales team on SKU line-up. Built a dynamic team of 20 including 12 direct reports - four Brand Managers, four Assistant Brands Managers, and four Editors.★Increased sales from $85 million to $130 million, and grew big box retail business by 45% through mutually beneficial strategic partnerships with retailers.★Reduced product development costs by 20% through branding strategies and efficiencies.★Increased sales by 65% by developing account specific loyalty programs and promotions. Led weekly creative product development meetings which resulted in creating three new brands and nine new products.