Caroline Doyle Email & Phone Number

Luton, Gb

United Kingdom

Bedfordshire, Uk

CDF Marketing Consultancy provides consultancy and management on all aspects of Digital Marketing, from Social Media to Website Functionality and Strategic Facebook Advertising.

United Kingdom

I work with businesses to help them grow their customers and brand via digital marketing, Facebook advertising and social media. My skill set includes:* Facebook Advertising Expert* Social Media Management * Digital Marketing * Website Functionality* Online Brand Strategy* Email Management* Customer Retention & Acquisition

Ticketer is a recent and innovative entrant to the bus and multi-modal transport ticketing market. Ticketer has a single focus – to revolutionise bus ticketing and put ticketing control back in the hands of the operator, no matter the size of fleet.I worked with Ticketer on a short-term contract to assist in the marketing of one of their key annual events and launched their customer newsletter in order to build customer relationships. I also created and managed their social media platforms during this time.

Digital Mums is a social media training company, specialising in getting mums job-ready with in-demand digital skills, so they can find rewarding roles that sync with family life.I completed a 6-month intensive Advanced Diploma in Strategic Social Media Marketing course, which also involved working with a live client and managing their Social Media platforms.

London, United Kingdom

The Clothes Club is a fundraising initiative that has been running since January 2013 by a team of volunteers who raise money via clothes swapping events to support local causes. It encourages a sustainable approach to fashion whilst providing opportunities to connect with like-minded people within this unique community. My campaign focused on achieving brand awareness for The Clothes Club, with a vision to have other people host clothes swapping events under The Clothes Club brand and to create an engaged community.https://theclothesclub.info/Facebook - The Clothes ClubTwitter - @Clothes_Club_UKThroughout the campaign, I took ownership of the brand's Facebook and Twitter platforms and utilised these platforms to promote the business. I also hosted a competition and created over 50 pieces of content ranging from video, images, infographics and blog articles. As a result of this an increase of 3679% was achieved for Facebook reach and 6235% for Twitter impressions, Facebook post likes increased by 5800% and Twitter reach increased by 3679%, Facebook post clicks increased by 1328% and Twitter retweets increased by 3600%, Facebook fans went from 551 to 630, an increase of 14% and Twitter followers showed an increase of 75%, from 653 followers to 1144.

Harrow, United Kingdom

Campaign Master (UK) Ltd provides email marketing solutions in an intuitive, reliable and secure platform that’s trusted by companies worldwide. We have a variety of applications to cater for digital marketing and communications for any size of business.I worked with Campaign Master (UK) on a 6 month contract to establish the role of marketing within the business, structure the department and explore the role of social media for the business. This role involved:* Managing social media platforms and growing their following* Event management and promotion* Creation and management of email newsletter

Hemel Hempstead, United Kingdom

Today Park Resorts is one of the UK’s leading Holiday Park operators, with 48 Holiday Parks located across England, Scotland and Wales. We offer self-catering holidays and caravan ownership on our Parks with accommodation including tenting and touring and caravan holiday homes. The culture of the organisation is driven by our vision of ‘Creating amazing memories’ for our holidaymakers, owners and team members through a commitment and passion to delivering excellent customer service.In my role at Park Resorts I was responsible for managing £1.2m online marketing investment budget and managing all online channels, driving the biggest revenue source for the business. As head of the online team I played a key role in launching the new website in 2010 resulting in increased traffic of 22% to 5,356,627, increase in revenue of 17% to £11.3m and an 11% increase in transactions to 46,408. I also introduced large cost and efficiency savings by bringing affiliate management, PPC & email marketing in-house, managing them initially myself then appointing key staff within the team. I also introduced and managed social media for the business, playing a key role in building a social brand for Park Resorts and developing and delivering plans across Twitter, Facebook (40 pages), Pinterest, Instagram & TripAdvisor. This also included the management and introduction of a company blog. Other responsibilities included:* Management of all online channels with particular involvement in online display, affiliates, onsite conversion optimisation, SEO & PPC. * Management and delivery of eMarketing campaigns for brand growth, customer acquisition and customer retention.* Weekly reporting of online channel performance.* Management of in-house website development and key agency relationships for conversion optimisation, web development, onsite CMS system & SEO.* Championed development of mobile website and launched to be the first in the industry.

London, United Kingdom

A continuation of the role at MYOB following a takeover by Mamut Software Ltd.

London, United Kingdom

MYOB delivers software and services to more than 1 million businesses. My key achievements during my role:• Lead the company globally with the use of online marketing to drive brand awareness and direct sales via the website • Key role in driving direct business • Implemented direct sales campaigns resulting in continual upward trends • Implemented new lead funnel running at additional 200 leads per week • Customer retention campaign over-exceeding target with 100% ROI• Creation of customer newsletter with great click-thru rate and driving new sales• Consolidated literature, reducing spend and increasing effectiveness• PR – number one slot for share of voice consistently• Complete re-branding of Division achieving excellent retail ‘pop’ and brand awareness (35% market share in PC World)• Played key role in launching products into PC World stores and driving foot flow to stores• Developing and executing retail strategy for all routes to market, with management of retail relationships• ROI of over 500% on Support Plan campaign and hit 55% of target on upgrade campaign in just one week• Successful launch to market of new products and product updates • Redesign of website to increase traffic and drive direct sales, resulting in an increase of online sales by 200%• Improved email bounce rate by staggering send-out to 25000 per hour to avoid spam filters• Reduced newsletter unsubscribe rate by 1/3rd• Doubled email open rates by improving subject lines and using spam-free content• Instigated Google Analytics for web reporting• Improved SEO through creation of URLs that contain descriptions of the pages• Increased Google Adwords conversions from 271 to 1347 per month• Complete restructure of website with logical campaign - ads - keywords structure• Managing ATL advertising campaigns and online media campaigns• Nominated for ‘Outstanding Contribution Award’ 2 years running and awarded ‘Extra Mile Award’ • Management of UK marketing budget (£800k)

St Albans, United Kingdom

YHA is a charity which provides a unique range of accommodation and activities in rural, coastal and urban locations. They operate a network of more than 200 Youth Hostels, bunkhouses and camping barns across England and Wales. My role as International Marketing Officer involved:• Developed strategies for implementation by International Sales & Marketing Assistants• Coordinated reciprocal marketing activity with other industry organisations• Planning and co-ordination of international consumer trade exhibitions with direct impact on international overnight visitors• Implemented and managed PR activity in South Africa, Australia and USA• Manage team of 3 Marketing Assistants• Provide promotional and marketing support and produce relevant material for 27 Youth Hostels in major UK Cities• Achieve planned objectives of increasing foreign visitor overnights

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