- Spearheaded video strategy, supporting a 56% revenue growth in two years.- Optimised Off-Platform video, including vertical social (+149% YoY) and YouTube (+37% YoY), increasing click-through rates and engagement through platform-specific strategies.- Launched extensive video training programme for 250+ individual providing targeted upskilling on video production, presentation, storytelling, and platform-native content.- Led AI-driven production innovations, streamlining content creation, repurposing, and distribution- Expanded production capabilities with new creative spaces and enhanced video tools, ensuring scalable, high-quality content output across platforms.

Working with editorial teams to create a video strategy for all of Immediate's platforms - BBC Good Food, Olive, Radiotimes.com, BBC Gardeners’ World, Made For Mums and BBC History which, at its heart, establishes a content strategy and plan to conceive engaging onsite video formats of interest and value to users at scale.The role includes the creation, enhancement and upskilling of internal modes of production; developing efficient workflows; part-lead in the creation of the necessary tech stack (be it procurement of licenses, hardware and services) to improve the production, distribution, performance, data analysis or monetisation of content,

- Content strategy and feature development for TikTok EU (primarily UK/IE, Spain, France, Germany and Italy)- Stakeholder in policy development with relevant legal and regulatory bodies as well as c-level to drive adoption- Focus on identification of user need & cultivating locally-relevant content aligned with legal and market deviations - Achieved significant revenue growth (+689%) by supporting scaling of regional teams

First Draft is a non-profit supporting newsrooms, NGOs and institutions with guidance around the detection and reporting of mis-, dis- and mal- information in the digital ecosystem. Reporting to the Managing Director, I was the first point of contact and strategic relationship developer for all firms (globally) who utilise and/or support First Draft’s professional development training solutions or join their collaborative journalism community. I created numerous ‘journey paths’, including managing resources and materials, relationships and budget, to deliver learning events that conform to a brief negotiated with third parties to help progress each partner and to deepen the relationships with them. I developed a ‘no good idea gets forgotten’ model to capture all internal ideas and external requests globally - assess strategic concept; identify key business stakeholders; support operational delivery; allocate financial/personnel resourcesKEY ACHIEVEMENTS:-Reviewing use of organisational licences and infrastructure; delivering a 34% reduction of overheads and an increase in the efficient documentation of organisational activities- Fostered and actively supported an international community of over 300 professionals from 75 organisations across nine countries- Partnership negotiator and programme manager for UNICEF Vaccine campaign in West Africa, Spotify “Play your part” US2020 campaign & WHO retainer contract- Created and implemented a charging model for commercial partners to balance the obligations of the ‘non-profit’ status of the company with an ability to avail of revenue generating opportunities- Launch of an online learning: from procurement of system to rollout and development of the curriculum of two courses, in nine languages, relating to Coronavirus misinformation- Production of a number of US, Irish and French Election events & post-production of content

∼ DIRECTOR: BBC Television (Broadcasting House, London), TV3 Ireland (Dublin)∼ PRODUCER: Long form documentary television; multimedia content creation editor for a number of consumer products and commercial services ∼ ADVISOR: Public affairs for Interest groups and non-profits∼ TRAINING: Presenters/Journalists/Contributors/Those looking to perform successfully in media appearances

Working with the national and international news teams across the full range of BBC News programming on a regular flexible basis

Working in a freelance capacity in:- RTÉ Lifestyle programming (RTÉ Today) as a live output producer. Tasks include scripting, compiling of running order, gallery producer/director, output producer, leading a team of researchers and APs.- RTÉ Radio One Drivetime. Tasks include scripting, compiling of running order, booking, briefing

Freelance Director, Vision Mixer and PA across the full compliment of News, Current Affairs, Lifetstyle, Entertainment and Sports programming

Troubleshooter for the introduction of iNews to the production processConsultant and liaison/operations for launch of the "3 News Hub" in September 2017.

~ Responsible for NewsTalk Breakfast, a daily current affairs format ∼ Management of all presenters specifically assigned to the programme ∼ Team leader for a production team of producers, researchers, reporters and technicians ∼ Responsibility for the campaign plan of the General Election 2016 coverage, event programming (Brexit Result, US Presidential election 2016 and others) as well as JNLR (Listenership survey) Quarterly Plan. ∼ Control of programme budget, rostering, performance management, technical logistics management ∼ Daily output of the live programme, commission of content with reporters, management of the team and deployment of resources to efficiently and effectively execute the programme objectives

Launch Director for Ireland's new independent television network; on-air January 2015

Directing and Vision Mixing/Director across both domestic (BBC One, BBC Two, BBC Four and BBC News) and international (BBC World News and affiliates) live and pre-recorded programming. Coordinating and controlling a team of technicians, production and on-air talent in order to successfully manage logistics, chose appropriate resources and take ownership for the style, shape and success production of the programme.Equipment Utilised: ENPS, Columbus, VizRT, Sony MVS7000, Calrec M3, Autobus, Snell & Wilcox Kahuna, Mosart, Furio, Radamec, ShotoQ, Standard PC applications, BBC in-house software Worked across the entire News and Current Affairs programming from the BBC. Most notably; Royal Jubilee, London 2012 Olympics, the 2012 US & French Presidential Elections and the Papal Conclave 2013.

Live event coverage of Rugby World Cup 2011 and in the presentation of the station's English Premier League production.

Co-ordination and management of resources, including a large team of individuals, in order to produce up to 18 hours of Live television per day with the associated administration duties, reports, briefings and meetings. Have also been involved in numerous projects that effect programming and production processes.Directing and vision mixing directing of cookery, demonstration, lifestyle and live music performances coordinating (and switching) live and robotic camera operations simultaneously. Work has been executed using Thompson EXTENDD (X-10 DD) vision mixer, Abekus DME, Viz, Lotus notes, Geeves, SAM (automated video server), Internal reporting and communication software, Qshot and Radamec camera control, Sony studio cameras, Calrec M2 Audio and standard PC applications

Operating across full range of programmes and event coverage. Working closely with the Director, Producer, Directors/Production Assistant, Technical Director, Live Camera Operators and other Technical and Production crew to create, control and manage the visual elements of the production through assessing and selecting the most appropriate source (Cameras, external locations, graphics etc.) and utilising any suitable effects (Digital Video effects, Transitions, DSKs, Graphics and Chroma-keying, grading and correction/manipulation).Equipment utilised: Sony MVS 8000, GVG-Kayenne, GVG-Kalypso, GVG-Kayak, GVG-200, DVEOus, Hi-Tech controller, X-clyps, DME 3000, GASP, VizRT, Chyron, iNews, Internal and intranet systems, Wincue, Standard PC applicationsProgramme Credits- Sky Movies (35MM, Golden Globes), Sky News, Sky Sports News, Soccer Saturday/Soccer Special, Event Coverage (Live/Highlights for Tennis ATP Tour, Davis Cup, US Open, Cricket [County, OTI, ICC, Tournament, 20/20, Ashes], International/Domestic/European football, European Open Golf, US PGA Tour, NFL NAScar, IndyCar, Speedway, Rugby League, Rugby Union, Heineken Cup, Super 14's, IRB 7's, NZ Cup, ) Magazine/Specialist Interest Programming (Sunday Supplement, Time of our Lives, Boots n’ All, Cricket AM, Tightlines, Goals on Sunday, You’re on Sky Sports)

Involvement across a full complement of programming, both live and pre-record in multiple genres. Coordinating with the technical and Production crew, the role included the technical and aesthetic assessment/selection of the most suitable internal and external sources as well the creating/integrating and transmission of visual effects (Digital Video effects, DSKs, Graphics, Transitions and Chroma-keying)Director credits were accumulated regularly through holiday and illness coverEquipment utilised: Sony DVS-7250 and supporting DME 3000, Sony Studio cameras, Brainstorm, Radamec control units, Strand Lighting desk, Sony Analogue audio desk, Sony BETA decks, AVID Unity video management server, Aston, Sony Radio Mics, Cabled IFB/Lapel Mics as well as a wide selection of Sony cardioid and directional microphones, ENPS and standard PC applications, Autoprompt,Programme Credits- News/Current Affairs Programming (Agenda, The Political Party, 20/20, TV3 News, Nightly News with Vincent Browne, The Week in Review), Daily Breakfast Show (Ireland am), Lifestyle/magazine programme (The Sound Room, Xpose, Midday, Pop on 3, The Offside Show), Sports (Sports Tonight, Champions League, Euro 2006, EUFA Cup, Eircom League, FAI Cup, 2007 Rugby World Cup, GAA Championship 2008, Go Racing, Horseracing)

Duties of Directing/Vision-mixing in a live Gallery on any of five rolling European News channels operated from London headquarters;Audio mixing, Feeds/MCR and Lighting/Camera operations were also part of the role.Special responsibility for the management of department projects from building new studios/control rooms to the introduction of new procedures and equipment. Broadcast Operations consultant on the creation and enhancement of in-house systems and configuration of new equipment including vision-mixers etc. Liason with Channel Production teams to enhance and develop programming.Assigned to oversee the re-structure and redesign of the Paris Studio Operations from its inception as well as controlling its technical output for the French Network and syndications for sister channels.Latterly appointed to a project group overseeing the global implementation of a new graphics operating system and house style.Equipment utilised: Wincue, Snell&Wilcox (Golden DaVE,Kahuna,SD1008,Magic DaVE,SD1012), Sony DVS-2000, Calrec (M2,M3), Sennheiser Radio Mic/IFB Packs, Standard PC applications, Bloomberg Terminal and extensive use of specialised in-house developed production, transmission and administration software, Radamec control units, Snell and Wilcox Rollpod, Strand Lighting Management, Allen & Heath Audio control, MPEG-2 Encoding, BETA and DVC decks, Adobe Premiere, Cool Edit, Studio Cameras (Hitatchi, Ikegami, Sony, Panasonic), Rollcall picture conversion, AMX Routing, Cellstack encoders/decoders, ISDN lines, BT Fibre circuits, Cabled IFB/Mic and a selection of Cardioid and directional microphones.

Involvement in all formats devised by the company. These were entertainment-based and interactive programming for Digital Television as well as other ventures and pilots for a number of channels (E! The Entertainment Channel, ITV, MTV/TMF).Team leader of Broadcast crew of camera operators, graphics, audio, runners and multi-skilled operators.Responsibility for devising camera plots/sequences, collaborator on set design and consultant for talent auditions.Equipment utilised: Wincue, Snell&Wilcox SD1008, Snell&Wilcox Golden DaVE, Clarity, Sony and Panasonic Studio cameras, Sony BETA decks, Strand lighting desk, Calrec M3 audio mixer

Role consisted of broadcast co-ordination (compilation of scripts and running orders, guest coordination, preparation of recording for transmission).Additional duties as Communications Contact with responsibility for issuing press releases.

A freelance role involving creating programme segments, pitching mini-features, booking guests, scripting items and compiling briefing notes. Topics ranged from sport to news and current affairs, human interest, music, entertainment and lifestyle (fashion, reviews) Equipment utilised: ENPS and standard PC applications, Sony BETA decks and Avid Express

Vision-Mixer role was first undertaken in November 2003. The role is described above when the position was held between 2007 and 2009.The Floor Manager/Floor Co-ordinator role required responsibility for enforcing health and safety legislation, camera positioning, set changes, briefing/micing guests, cueing talent and liaising with various production and technical staff to ensure programming ran efficiently and effectively.Equipment utilised: Sony DVS-7250 and supporting DME 3000, Sony Studio cameras, Brainstorm, Radamec control units, Strand Lighting desk, Sony Analogue audio desk, Sony BETA decks, AVID Unity video management server, Aston, Sony Radio Mics, Cabled IFB/Lapel Mics as well as a wide selection of Sony cardioid and directional microphones, ENPS and standard PC applications, Autoprompt,Programme Credits- News/Current Affairs Programming (Agenda, The Political Party, 20/20, TV3 News, Nightly News with Vincent Browne, The Week in Review), Daily Breakfast Show (Ireland am), Lifestyle/magazine programme (The Sound Room, Pop on 3, Xpose, Midday, The Offside Show), Sports (Sports Tonight, Champions League, Euro 2006, EUFA Cup, Eircom League, FAI Cup, 2007 Rugby World Cup, GAA Championship 2008, Go Racing, Horserace meetings)

Sky News Ireland freelance position

- Conduct VoxPops and edit it for use on-air in news, idents, promotions and segments- Post-produce station imaging - Working with Production management on playlisting, station imaging enhancement and progression as well as the execution of themes and promotional weekends

Working for the Production company on the TV3 Current Affairs flagship, for the final three series.Responsibility included set and prop management, guest and talent co-ordination, re-positioning cameras, assisting audio control with guest mics and sound levels and liaising with colleagues in the production and technical crew to ensure a safe working environment and successful live broadcast

Freelance staff for live morning programme, The Flipside with Daire O' Brien on the talk-driven station.Creating/Pitching items relating to topics ranging from current affairs to human interest and sport.Booking guests and providing briefing notes containing background and prospective questionsEquipment utilised: Standard PC applications, Cool Edit, MD Recorders, Sony stereo microphones

Research Journalist and Broadcaster for national radio broadcasts on RTÉ Radio (Radio One, 2fm),Voice Reports for Telephone serviceCreating content on script wires for regional stations Publishing live content for website and multimedia services (including text alerts etc.).Editor for European Travel, published on website and compiled for RTÉ television broadcasts.Tasks conducted with use desktop publisher, web publisher and numberous word processing applications. Editing of audio material was carried out with Cool Edit and content was recorded in radio suites.