Do Youn Cho Email & Phone Number

대한민국 서울

대한민국 서울

대한민국 서울

Selangor, Malaysia

1. Conceptualized and directed regional marketing initiatives which reduced 15% of cost while achieving sales increase of 7.6% in 2019 by implementing standardized campaign platform and leading agency consolidation across markets (Singapore, Malaysia, Indonesia, Vietnam, Cambodia, and Brunei).2. Prioritized SEO and social media improvements to boost share of voice.- Launched a Tik-Tok challenge and strengthened YouTube contents for sharing.- Restructured social media hashtag principle to balance between wide coverage and brand own key words.3. Supervised an initiative to increase e-commerce sales and achieved 38% sales increase as well as double conversion rate at own site in Malaysia.- Improved UI/UX for customers to recognize clear information and minimize number of steps from navigation to check out.- Optimized SEM to guarantee better exposure and to improve sales link opportunity to customers.- Set up e-commerce exclusive distribution center and promotion campaign.4. Led visual communication project which applies to new guardian stores including mannings Hong Kong, Macau, and China for harmonizing VMD principles across markets. Oversaw 71 new stores in 2019 and reached 1,000 stores regionwide.- Directed digital strategy for the stores to improve interactive customer experiences.- Developed e-catalogue for customers to check promotion information on mobile while shopping.

Gangseo District, Seoul, South Korea

1. Prioritized sourcing efficiency and built exclusive product portfolio.- Achieved 30%P increase in product margin by changing local to global direct sourcing for summer seasonal products.

Gangseo District, Seoul, South Korea

1. Directed overall brand strategy of the company including corporate brand, private brand, and mall space brand.- Simplified 3 layers of traditional private brand system and created category dedicated brands such as ‘Simplus’ and ‘All about food’.2. Enhanced private brand digital communication strategy to enrich online content for better exposure.- Recruited YouTube influencers to create Muk-bang with HMR (Home Meal Replacement) products.- Supported online community to generate reviews for SEO.3. Led the project for mall space branding and community activity strategy by successfully creating operation partnerships in conjunction with overall mall business model restructuring.

Yeongdeungpo, Seoul, South Korea

1. Strategized ‘asymmetric program’ proposing exclusive and inspiring experiences to VIP cardholders, instead of simply providing financial benefit, which was the point of parity in the market.- Managed the Black (VVIP credit card) and the Purple (VIP credit card) overall product lifecycle strategy such as new product development, service proposal, communication, CRM, etc.2. Supervised various events based on VIP cardholders’ lifestyle demands.- Time for the Black: annual event which is exclusively prepared for the Black cardholders by recruiting world renowned artists such as Sir. Elton John and Yundi, a world-class pianist.- the Black Art Talk with Gagosian gallery: member exclusive art lecture with Gagosian gallery partnership. - Grand Prix D’Horlogerie de Geneve: world renowned luxury watch award exhibition for the first time in Korea. A VIP cardholder exclusive exhibition event sponsored by embassy of Switzerland in Korea.3. Revitalized local and global partnership programs for VIP cardholders.- Global museum pass: global museum alliance with Museum of Modern Art (New York), Pompidou Center (Paris), Tate modern (London) and Mori Museum (Tokyo).- Gourmet Week: the biggest gourmet festival in Korea offering 50% discount during one week in 100 upscale restaurants twice a year.- Men’s Fashion Week: the first luxury fashion exhibition and sales event for man.- the Shilla cross membership program: member benefit sharing program between the Black and Shilla VIP.4. Directed ‘Club Service’ which offers special benefit by cooperating with alliance hotels, restaurants, fashion brands and cultural associates for VIP cardholders.5. Supervised ‘the Black Concierge’ services. The Black Concierge is the specialized in-house service program for the Black cardholders.- Managed business and private trip program database globally based on the lifestyle of VIPs.

Hong Kong

1. Initiated and led new product development and marketing of Clarins Men franchise for global market including Asia, EU, and US as a member of international skin care development team in Paris.- Developed new Anti-ageing products launched in Europe in Mar 2015 and in Asia in August 2015. It is an age prevention program powered by new energizing efficacy based on consumer insight that male consumers prefer to use fatigue fighting and anti-ageing products at one time.- Built 2016 new product plan to conquer mostly Asia male cosmetics markets especially to China with new skin invigorating story.2. Developed Clarins Men invigorating spa program for Hong Kong and China Clarins spa.3. Managed APAC regional marketing strategy such as launch activity, merchandising, CRM, and distribution.

Gangnam District, Seoul, South Korea

1. Planned sales channel restructuring strategy and executed it for building healthy P&L, price control and brand image by focusing on strategic channels such as drug stores and Costco, which provoked 15% growth from drug stores and 56% growth from Costco in 2012.2. Coordinated new product development with HQ in France and development office in NYC, USA.- Developed Korea market exclusive BB cream which was launched in APR 2012 based on Korean consumer needs under strong partnership with NYC and France.- Monitored and reported market dynamics regularly including channel movement and consumer research.3. Strengthened digital communication strategy by launching brand social media service under consideration of target consumers’ media consumption behavior and cost efficiency.

Yongsan District, Seoul, South Korea

1. Devised a whitening and anti-aging focused strategy based on Chinese customer insights and market analysis and achieved 51% sales increase in Chinese market in 2009 with strong growth of whitening (62%) and anti-aging (288%) franchise.- Developed China market exclusive 5 products of whitening, anti-ageing, and aqua franchise.- Refined concept and formulation of Korea market products to meet China market demand and introduced them in China on time.

Yongsan District, Seoul, South Korea

1. Initiated the action plan, the CHINA 5000 project, the corporate wide project for boosting sales in China to 500 billion KRW till 2013, to tie up and lead all related divisions for collaborating with China subsidiary.

Jung-Gu, Seoul, South Korea

1. Responsible for the weekly column and articles about the cultural trends in the industries of fashion, cosmetics, department stores, hospitality, and general consumer products by identifying target reader profiles, mostly young, female readers who showed more interest in soft cultural agenda than traditional social news.2. Interviewed and followed-up on the relevant key people such as world renowned designers (e.g. Donna Karen, Tommy Hilfiger, Frida Giannini), the top management (e.g. CEO of Lancôme international Paris, CEO of Givenchy, CEO of Emilio Pucci, CEO of Ermenegildo Zegna), and other stakeholders (e.g. Chairman of Korea Fashion Association, Chairman of Seoul Fashion Artist Association).

Mba, Marketing

Class of 2008 Marketing specialty, Marketing Club member Recipient of the ‘HEC Scholarship for Excellence' based on academic excellence.

Master Of Business Administration (Mba), Exchange

MBA Exchange Program Participant

Ba, Law

Activities and Societies: the chairman of Private Law AcademyBachelor of Law, 2001 Awarded as the ‘Highest Honors Student’ of Yonsei.