• Collaborate with sales teams and internal stakeholders to develop RFP responses, creating concise, accurate, and compelling pitch decks that effectively communicate value and strategy• Supervise and mentor a junior team member, offering daily guidance and supporting their professional development to foster career growth

- Evaluate partner briefs to research, develop, budget, and implement innovative marketing campaigns utilizing disruptive digital and experiential tactics, achieving a 19% close rate - Design detailed project plans that include go-to-market proposals, influencer sourcing & briefs, creative briefs, kickoff decks, budgeting, and production timelines- Leveraged gaming as a vehicle to create influencer-centric campaigns for DoorDash, FDA, and CokeIdeated creative, strategy and managed co-branded campaigns for brands such as Resident Evil 4, Real Cost, Acer, Sprite, McDonald's, Fanta, NHTSA, and Paramount+ - Analyze campaign performance and provide insights and recommendations through wrap reports that measure the success and ROI of each campaign- Identify, research, and evaluate 3rd party vendors to enhance Fandoms’ offerings- Project manage workflows across multiple departments ensuring projects are vetted, successful, and adhere to Fandom’s and our partners’ brand guidelines

• Evaluate partner briefs to develop strategies, integrated campaigns, and creative concepts Manage workflows across multiple departments ensuring projects are vetted, successful and adhere to Fandom’s and our partners’ brand guidelines• Ideate and execute co-branded marketing campaigns across various channels including social, digital, print, OOH, and experiential• Build detailed project plans that include compelling data-driven narratives for go-to-market materials, brand storytelling, designed pitch proposals, project timelines, and budgeting • Research and identify 3rd party vendors to enhance Fandom’s partner offerings with first-to-market rich media units, co-branded content, experiential, virtual, and AR activations • Recap programs and measure client KPIs with insights, successes, and takeaways to make future campaign recommendations• Conceptualized, pitched, and managed branded content and experiential activations driving ad sales revenue in 2022 for brands such as FDA, IMPACT Wrestling, Sprite, and USMC

• Owned the RFP process by developing and presenting creative solutions in response to partner briefs with premium marketing strategies that achieved client KPIs• Designed and presented highly visual proposals with streamlined narratives, audience insights, and industry trends to enhance the positioning of WWE for both internal and external partners• Developed large-scale branded content and integration opportunities for partners such as Square Enix (Trials of Mana and FFVII), Jack in the Box, Skittles, Oculus Rift, Netflix’s Army Of The Dead, Old Spice, • Ubisoft’s Watch Dogs: Legion, and Gears Of War 5• Built allocations for campaign creative and media budgets with internal COGs for brand partnerships• Evaluated campaign results against client objectives and applied learnings to post-campaign reports

• Partnered with Superfly's internal account team to lead the development of social media programs and strategies for Citi Bank and Dropbox• Lead the social strategy and reporting for Citi's 2019 Global Citizen Fest activation highlighting initiatives such as #SeeHerHearHer, Sustainability and No Kid Hungry, resulting in over 12M cross-platform impressions • Oversaw creative social strategy and reporting for the Dropbox Ambassador campaign leveraging influencers to create short and long-form content resulting in over 5M views

• Drove sales revenue by supporting the sales team to develop, pitch, and execute custom campaigns for clients such as Universal Studios, Marshalls, Aflac, WW, and P&G• Owned the RFP process by creating and presenting marketing materials that communicated sponsorship opportunities • Collaborated with internal and external teams to ensure the success and delivery of sponsored campaigns that included production management, creative brief development, budget tracking, maintaining timelines, asset management, and reporting• Performed quarterly social media audits to develop a cross-network sales and content strategy• Lead the strategy, creative direction, and scripting for the WE tv National Scatter Market proposal in Q4 2018 • Managed the execution of client events such as the AMC Juice Bar, reaching over 3K media professionals • Worked with external media agencies to develop WE tv's 2018 trade campaign strategy and creative that drove 7M impressions among key industry professionals• Partnered with ADWEEK to write Why Cable Networks Are the Original Influencers, a co-branded thought leadership article that exceeded ADWEEK’s benchmark for average time spent on page

• Ideated and packaged custom marketing opportunities for clients such as Microsoft, Lenovo, Samsung, and Amazon Web Services• Provided support to the sales team across the lifetime of campaigns including the creation of presentation materials, attending client meetings and relationship-building with key clients and partners• Oversaw all campaign management needs, coordinating launch, performance optimization, and development with all teams involved• Analyzed qualitative and quantitative research to tell a holistic story, including audience and engagement, purchasing behaviors and trends, post-campaign insights for key advertisers and product positioning• Conceptualized, managed, and produced Hack To School, a first-to-market interactive learning program that engaged over 200 STEM School students via social media, resulting in 672K+ views

• Brainstormed campaign strategy, creative direction, activations, and content ideas utilizing our vast network of social influences and O&O properties • Developed marketing campaigns in response to RFPs for clients such as EA Games, Hulu, Bungie, and Marvel using innovative solutions that included custom video leveraging YouTube Influencers, events, and branded editorial content• Proactively worked with production to maintain weekly programming schedules, do advance planning for larger initiatives, and provide general programming feedback• Built presentation decks to better illustrate concepts and partnered with sales to present programs to clients• Worked with research to build both brand-driven and sales-driven marketplace positioning

Osteria Mamma is a family-owned and operated restaurant in Los Angeles that brings it's customers the true taste of the Veneto Region, tasty and simple dishes that respect the traditions and flavors of our history. As the Social Media Marketing Manager, my job was to create and distribute engaging content that properly reflects the brand, generating awareness and customer loyalty. • Implemented a social strategy utilizing emerging social platforms and tools to create and distribute compelling content, as well as leveraging influencer and paid social• Managed Osteria Mamma’s social media accounts, updating and populating these channels with relevant content, resulting in a 120% increase in followers and a 32% increase in engagement• Developed and produced social content such as Wine Please, a video series showcasing wines from all over the world while offering food pairing suggestions• Maintained and monitored the restaurant’s online presence, responding to negative reviews, ensuring correct, up-to-date information, graphics, and messaging

• Assisted in the development and operation of digital media campaigns for Disney Theatrical and DVD releases• Coordinated with media partners for media kits, rates and other information needed during the strategy development• Provided analysis utilizing online media research tools such as ComScore, Kantar, Quantcast, MRI, etc. on sites and technologies to support media recommendations• Assisted in the execution and maintenance of client media campaigns by preparing insertions orders, media authorizations and updating media flowcharts• Collected and analyzed campaign performance data utilizing site-direct and third-party resources such as Comscore, Innovid, and DoubleClick to determine success, creating detailed reports providing recommendations for optimizations

As an Expert, you are a leader in sales, product knowledge, and solutions, and highly influential in how you engage with customers. You also know how to turn mild customer curiosity into intense interest - and ownership. • Created energy and excitement around Apple products, providing solutions and getting products into customers’ hands.• Advised and educated customers on various products and software, turning them into satisfied owners.• Assisted in the development and growth of team members by conducting training sessions on products and software, as well as sharing best practices for customer interactions.• Taught small groups, coaching multiple customers simultaneously.• Meet established performance goals: Apple Care 78%, One-To-One 47%, Customer Satisfaction 89%

• Developed and successfully executed promotional campaigns utilizing college radio, local press, social media, and a street team, increasing live show attendance by 17%• Created new media materials including bios, graphics, flyers, and videos used to market the artist• Implemented a social media strategy consisting of interactive video content to increase the band’s popularity among its target demo, resulting in a 60% growth in social following• Managed live show operations including sound, stage setup, and talent schedules• Coordinated promotional appearances at various venues, clubs, schools, and community activities

• Collaborated with art and creative directors to develop engaging and compelling creative ideas, concepts and copy/content to achieve our client goals (FedEx).• Worked as part of an integrated team to understand client goals, craft meaningful insights and develop effective integrated marketing strategies across digital, social, print, video and other channels• Crafted stories and content that drives people to action; draft messaging and copy within the brand’s voice• Managed and updated content on all social media sites and blogs for the company.

Victory Records is an exciting, entrepreneurial business and the #1 Independent Rock Record Label in the country. As an intern, I worked with various departments such as PR, Marketing and Design to ensure the success of our artist. • Updated concert calendars and press kits for our artist • Set-up appropriate supplies, ticket boxes, checklists and sign-in lists• Distribution of marketing and promotional items• Updated artist one-sheets and social media