Developed two new Sportsbook in capital city to get more coverages & growth of business.To open more regular sportsbooks and Mini Point of Sales in plan for 2023 across the country to cater more retail customers.Finding new places to appoint agents across the country, Tie-ups with video clubs to brand the premises.Time to time training/meeting with agents/ Supervisors to get maximum milage.Aligned with different Govt. Regulatory Authorities to solve all past discrepancies and ensure legal compliance, by making a friendly environment with them.Direct accountability for Marketing and IT as well as supporting expansion online thus helping to define the long-term product strategy. Coordination with all departments to ensure the effective development of the Sportsbook offering to have a direct impact in establishing and managing all local business divisions amongst HR, Retail, Accounts, Customer Support & Call Centre.Visiting all the counties personally to explore more business opportunities. Planning and implementing promotions as per seasonality, maintaining the approved budgets.Mobile Money Integration with main Operators “Orange” & “MTN” to boost online betting platform and easier payment options for customers.Keep watch and research on competitors’ activities on the ground and social media to identify the trends of the industry to define overall improvements.Regular communications with key stakeholders and discussion with senior management team of the company about the status and progress of the defined business KPIs.

- Overseeing the complete operations of the company; managing the warehouse related audits, visits and investigations.- Coordinating with company’s representatives, assuring on time transportation of goods; coordinating for production plan, and accordingly prepare shortages and excess.- Managing all purchases, warehousing and maintenance of the company.

- Established distribution channel in Ghana, Nigeria, Ivory Coast, Benin, Liberia. - New product development, Recruitment, Budget Planning and cash flow Management through Reconciling of debtor’s list, Cross checking of debts with big customer and with Govt Officials.- Increase the coverage frequency through extensive market coverage, developing a strong infrastructure base for effective and efficient redistribution.- Introduced new channel of distribution, operation, and converting non-conventional outlets and maximizing the profits by strictly minimizing the expenses.

KEY ROLES: To develop a proper Distribution Channel across Ghana as well as business development in neighboring countries. Strengthened Key Account Management (Institutions, Hotels, Restaurants, Banks, Clubs, Super markets etc.), Credit and Cash flow management, Publicity and Advertisement, Event Management (brand promotion activities). Redesigned the existing brand labels as per the mass market need and conducted Market research SKU development, Designed & explored new products for Ghana Market viz. Morphious Brandy/Contessa Gin/ Excellency Brandy/ Magic Moment Vodka/ Rubicon Juices/ Abott’s Ginger beer/Condor peak wine and Andean Wines/ X-Power energy drink. Recruited the right quality candidates for brand execution and sales operations.KEY ATTAINMENTS: Achieved 90% Coverage across Ghana providing a lucrative growth in Sales Volume. Achieved sales growth of 59% in year 2009-10 against the 2008-09 Initiated Sales van (Cash sales) routes (Accra, Kumasi, Takoradi and Volta Region) to develop better Cash Sales volume.

KEY ROLES: Developing distribution & sales channel for Appy, Appy Fizz, N-Joi milk shake etc. in West UP , Framing incentive schemes for Sales Staff, Whole sellers, Retailers and Consumers. Appointing new distributors in remote areas to cater the untouched marketsKEY ATTAINMENTS: Launched Appy Fizz in western UP Central UP, re-launched milk shake brand N-JOI Achieved 100% target consistently for 2 years Developed business associates in 5 major districts to ensure regular supplies and service to the vicinity locations

KEY ROLES:Monitoring XOTICA, Indian Made Foreign liquor (IMFL) and Country Liquor, Achieving Sales targets, implementing sales promotion strategies, analyzing market trends, competitors’ strategies and maintaining sales performanceRevenue recovery and accurate logistics management for catering to the markets, Liasioning with Excise DepartmentKEY ATTAINMENTS:Launched XOTICA first time in NOIDA and generated maximum sale in West U.P. India and Central UPConducted various promotional events viz. Organized Pop singer MIKA night, Cricket Quiz with cricket star AJAY JADEJA in Noida