Dasha Paley Email & Phone Number

Kfar Saba, Israel

 Translating business objectives to customer’s experience (B2B / B2C) Working together with major brands (Cal, Victory1, Shilav, Partner / 012, Philips Avent) to design marketing strategy for end consumers , ensure impactful and on-brand execution of initiatives and campaigns Develop and execute strategic and creative events that drive traffic and increase customer awareness and measure ROI Support the Brand, Marketing and Digital organization on implementation of marketing strategies based on customer journeys, personalized content, social media management and marketing automation, coordinating digital content production cycle, from ideation to completion Working closely with design agencies to create marketing materials for exhibitions, brochures, landing pages, online campaigns, and social media Creating company presentation for C-level management

Israel

 Took care of customer needs with full responsibility for development cycle of Business to Business (B2B) Software as a Service (SAAS), Customer Relationship Management (CRM) systems, Corporate and E-Commerce Websites and Mobile applications (iOS, Android)  Prepared product requirements and specifications such as MRDs, PRDs, UI/XU & flows, user stories & wireframes, designing complete product experience from concept to development roadmap and launch to refactoring and marketing optimization Managed a team of 6 developers

Kfar Saba

 Acted as an outsourced Project Manager for media agencies & startups Successfully delivered marketing campaigns & projects for Orange (Partner), Motorola, Tnuva, Steimatzky, Wissotzky Tea, etc.  Translated customer’s goals into user-oriented flows, user stories and use cases, prototyped user experience by creating wireframes and preparing detailed specs and project documentation Managed MVP scope, project Gantt and product backlog, prioritized features and supervised out-sourced agile development  Created brand identity and managed marketing communication (marcom) such as PR, Guest posts, Social Media Marketing, Banner Advertising, Influencers Marketing and Affiliation  Ensured high quality of delivered products by running tests on browser/device compatibility and load performance

Israel

Tripopotamus is a one-stop-shop online travel platform that will provide to its customer’s flexibility to combine different components to create a perfect vacation. We believe that you need to spend less time on planning trips and more to enjoy it.

Israel / Ukraine

Airbnb/aliexpress/etsy/odesk for 3D printing

Managing digital projects, implementing content strategy, SEO & PPC

Overall responsibility for content marketing for Russian, Arab & Religious sectors:• Mobile applications & online products: Video, Audio, IVR, RBT, 3G Pocket Data• Product specifications & MRD, product analysis, cost & quality evaluation, budget management• Matrix coordination between Content, Product, R&D & QA departments• Cooperation with media brands and leading content providers, managing subcontractors• Advertising and promotions: ATL (TV, Internet), BTL, POS Visibility, PR