Top ResponsibilitiesChief Executive Officer role with full P/L.Setting Strategic Vision and Direction.Driving Revenue Growth and Financial Performance.Maximizing Customer Success and Retention.Product Development and Strategic Sales, focusing on digitalisation and commercial excellence.Executing Sales Strategy.Subject Matter Expert.Managing Stakeholder and Investor Relations.Driving commercial excellence at Above Sports.Championing user-centric innovation.Selected projectsSuccessfully led the company’s transformation from a consultancy spin-off to a fully operational SaaS platform within six months, setting a clear vision and scalable strategy.Closed several fundraising rounds with professional investors and EIFO, effectively managing investor relations and leading strategic board discussions.Grew the company from 3 to 35 employees, overseeing an international tech team in Lisbon and fostering a high-performance, customer-focused culture.Secured all target accounts in Denmark and designed a partner program that expanded Above Sports’ market reach and enhanced client engagement.

Product Development & Team Building: Spearheaded product development from concept to implementation in under six months, focusing on client needs and digital adoption.Client-Focused Sales & Adoption: Drove revenue growth by aligning product offerings with client demands and optimizing user experienceExpansion & Strategic Growth: Played a key role in expansion activities, including acquisitions, while managing financial operations and supporting fundraising efforts.

Top ResponsibilitiesStrategic Revenue Growth.Client Engagement and Retention Strategy.Sales Strategy, Pricing, and Forecasting.Cross-Functional Collaboration with Tech, Product, and Service.Operational Process Optimization.Leadership of High-Performance Team (15+).Stakeholder and Compliance Management.Organizational Transformation for Market Growth.P&L Ownership and Strategic Direction.Go-to-Market Strategy, Pricing, and Product-Market Fit.Selected resultsTransformation of the commercial team from a focus on free trials across multiple countries to targeting enterprise accounts in key markets, aligning the team with high-value opportunities.Developed and implemented a Sales Development Academy, accelerating new talent onboarding and achieving quota readiness within 4 months.Managed sales and client relationships across Denmark, Portugal, and UK & Ireland, adapting strategies to each market’s unique demands.Increased overall revenue year-on-year by 164%, 129%, and 125% across all markets during my tenure, driving significant growth in a highly competitive landscape.Lowered churn from approximately 50% to below 10%, significantly improving client retention and long-term revenue stability.Secured clients from all major competitors, strengthening Hypefactors’ market position and competitive edge.Introduced “Media Check” campaigns, reducing the sales cycle by 40% and accelerating time-to-close.Contributed to an increase in share price from approximately 3.4 DKK to 7 DKK, reflecting strengthened financial performance and investor confidence.

ResponsibilitiesChief Executive Officer role with full P/LOverall Commercial Leadership Including all marketing, branding, e-commerce, omnichannel, communication, PR, Investor/customer Relations , sales and customer serviceManagement of a team of +25, from many nationalitiesEvent Planning and ExecutionRevenue Growth and ProfitabilityPurchasing and Procurement Oversight to optimize supplier relationships, control costs, and ensure high-quality resources for event execution and company operations.Selected resultsLed a successful company turnaround, transforming Private Equity Insights from low performance to profitability through strategic restructuring and enhanced client experience.Increased attendee satisfaction and event quality by overseeing the organization of 10 high-profile conferences yearly, across Europe and Asia which elevated the brand and drove significant revenue growth.Established strong relationships with key clients and stakeholders, contributing to a high Net Promoter Score (NPS) and a substantial increase in repeat business.Built and led an international team, ensuring consistent operations and successful event execution across multiple countries and cultures.Grew market share by securing partnerships and sponsorships with top-tier industry players, increasing Private Equity Insights’ brand visibility and strategic positioning.

ResponsibilitiesDeveloped and executed go-to-market strategies, including pricing and service models, to expand client reach and increase market share.Managed a diverse portfolio of over 800 clients, delivering strategic account management to ensure high client satisfaction and retention.Led a team of 5 specialists and coordinated with matrixed service teams, fostering collaboration across functions to meet client needs.Provided leadership for cross-functional initiatives, aligning Sales, Product, and Service teams to support portfolio growth.Held direct sales responsibility for specific products and indirect influence on others, which required extensive training and acting as a product specialist to drive sales performance.Selected resultsEstablished and managed strategic partnerships with Hootsuite and Talkwalker, enhancing Infomedia’s service offerings and market position.Led the full implementation of Social Media products, including both SaaS solutions and consultancy-based concepts, driving portfolio expansion.Launched an Employee Advocacy program and developed targeted marketing initiatives that contributed directly to sales growth.Achieved double-digit revenue growth in the Social Listening portfolio by optimizing pricing and go-to-market strategies, resulting in substantial revenue gains.Exceeded sales targets year-on-year, strengthening revenue stability and driving growth within Infomedia’s client base.Expanded Infomedia’s competitive edge by securing and maintaining partnerships with top-tier software providers, bolstering product capabilities and client value.

Graduteland was aquired by JobTeaser in 2024.ResponsibilitiesDeveloped and implemented go-to-market strategies to expand Graduateland’s reach and drive revenue growth in the career portal and student job market.Built a high-performing sales team, providing training, development, and coaching to enhance team effectiveness and ensure alignment with sales targets.Managed key account relationships, focusing on customer satisfaction, retention, and upselling to support revenue stability and growth.Optimized pricing and sales models to increase deal sizes and improve conversion rates, adapting strategies to meet changing market demands.Collaborated with cross-functional teams, including Marketing and Product, to create client-centric solutions that met the evolving needs of students and employers.Selected resultsAchieved close to 200% revenue growth by implementing targeted sales strategies, increasing deal sizes by 170%, improving hit rates by 50%, and enhancing overall client satisfaction.Significantly reduced lead times and decreased customer churn through improved client engagement and a focus on high-quality customer service.Developed a robust sales framework and high-impact training program that accelerated team performance, aligned skills with company growth objectives, and supported rapid scaling.Strengthened Graduateland’s competitive position in the market, driving increased brand recognition and establishing the platform as a valuable asset, contributing to its successful acquisition by JobTeaser.

ResponsibilitiesLed a team of sales consultants, managing performance, hiring, and development to achieve and maintain top sales performance.Developed and executed sales strategies for Meltwater’s media intelligence solutions, targeting client acquisition in DenmarkManaged end-to-end sales processes for media intelligence products, from lead generation to closing, with a focus on building long-term client relationships.Delivered ongoing sales training and mentorship, equipping the team with skills in time management, pipeline management, and closing strategies to meet ambitious targets.Collaborated with cross-functional teams to align product offerings with client needs, ensuring high satisfaction and engagement levels.Selected Results Achieved the highest global sales performance in January 2012, leading a team that consistently exceeded targets.Recognized twice as the top-performing sales consultant in the Nordic region, which led to a rapid promotion from Sales Consultant to Team Manager within eight months.Increased team performance through structured training and mentorship, resulting in consistently high achievement of sales quotas.Exceeded personal and team sales targets year-on-year, contributing significantly to revenue growth and client acquisition in a competitive market.Successfully managed P&L responsibilities, optimizing resources to maintain a high-performing team and sustainable sales growth.

Sales of Meltwater Buzz, Social Listening. Full sales cycle from prospect to close

Various roles, however most work consisted of:• Desk research of various markets and the communication of findings• Help in implementing a new business idea and concept within the Danish market