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I have worked with global teams and led cross functional groups in brand management, digital marketing strategy, and global web efforts. Three key factors that I feel strongly differentiate myself are:1) I have proven experience in both online/offline Marketing. My career has afforded me the opportunity to develop marketing strategies across social media, web properties as well as for in person events, direct mail, packaging and collateral.2) Not only can I strategize and plan, I am also hands-on. For me, it’s not just theory and managing resources, but the ability to tactically execute. Delegation of responsibility is important, but so is first-hand experience in knowing the capabilities and limitations of various mediums.3) My decisions are based on measurement and analytics. I make sure that I incorporate measurable results into my endeavors wherever possible.
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Director Of Web MarketingCamunda Nov 2019 - PresentBerlin, Deutschland, De- Lead online presence and brand experience across multiple web properties and platforms.- Continually measure and refine user engagement to improve conversion efforts.- Manage a global team of developers and analysts to aid in executing company objectives.- Develop global web appearance including organic search strategy. -
Senior Director, Digital MarketingSkillsoft Sep 2017 - Nov 2019Nashua, New Hampshire, Us- Manage global team of digital marketers/web developers supporting America, EMEA & APAC regions.- Continually improve organic search presence for global web properties.- Refine and enhance paid digital media efforts. -
Director Of Web And Content MarketingAllego Jul 2016 - Sep 2017Waltham, Massachusetts, Us- Collaborate with CMO and partner with Sales to generate and strategically deploy white papers, case studies, blog posts and landing pages.- Develop and deliver content in multiple formats including webinars, PowerPoint and video. - Manage web site infrastructure, including lead capture methods, for optimal web experience.- Continually improve Web content and media to reflect product updates and positioning while driving increased visitation and conversions.- Manage SEO program as well as Online advertising efforts (PPC, display, LinkedIn). -
Manager Of Content And Inbound MarketingAgencyport Software Feb 2016 - Jun 2016- Partner with Sales to identify and develop content for target audiences moving leads to action.- Work with Sales Operations to develop automated reports and dashboards for management team on conversion metrics and lead funnel between SalesForce and HubSpot.- Develop editorial calendar to strategically deploy articles, collateral, blog posts, social media content and website enhancements.- Create aforementioned marketing pieces, including multimedia pieces such as infographics, videos and producing podcasts inhouse.
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Senior Web Marketing ManagerCyberark Feb 2014 - Feb 2016Newton, Ma, Us- Manage the interface between Lead Generation/Product Marketing/Marketing Communications and the web site.- Set the vision, strategy, work plans and measurement for SEO/PPC- Continually improve the usability, design, content and conversion of the company website.- Develop strategies for improving visitor-to-lead conversion of content. -
Web Marketing Strategist | Enterprise Marketing ManagementIbm Software Group, Enterprise Marketing Management Jan 2011 - Jun 2013Sunnyvale, California, Us- Manage day-to-day strategy and operations of the Enterprise Marketing Management product and solution sites globally.- Advise internal teams on SEO, information architecture and web design considerations- Develop and execute quarterly plans to reinforce and grow search rankings through a combination of on-page, off-page and social media tactics- Work with campaign teams to implement and nurture scoring tactics on web responses to improve efficiency / effectiveness.- Determine strategy and approach for social media properties under EMM. -
Senior Manager, Web MarketingIbm Software Group, Enterprise Marketing Management Oct 2004 - Dec 2010Sunnyvale, California, Us- Devise long term online strategy and quarterly goals.- Manage day-to-day operations of global web operations.- Regularly enhance websites to meet market strategies and best practices.- Lead search engine marketing (SEM), including both paid search (PPC) and natural search (SEO). - Support North America and EMEA online demand generation programs through online channels.- Provide meaningful insight on visitor behaviors to c-level executives from web analytics.- Project team leader with the ability to influence and build consensus throughout organization.- Proven ability to rapidly learn new web technologies.- Demonstrated experience and passion for web strategy, design and development.
Dave Paradis Education Details
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Burncoat Senior High School -
Clark UniversityFine And Studio Arts
Frequently Asked Questions about Dave Paradis
What company does Dave Paradis work for?
Dave Paradis works for Camunda
What is Dave Paradis's role at the current company?
Dave Paradis's current role is Digital Marketing Professional.
What is Dave Paradis's email address?
Dave Paradis's email address is dp****@****ibm.com
What is Dave Paradis's direct phone number?
Dave Paradis's direct phone number is +161772*****
What schools did Dave Paradis attend?
Dave Paradis attended Burncoat Senior High School, Clark University.
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