Led the sales department handling all aspects of sales, biz dev, as well as all marketing functions. Responsibilities include; team leadership, direct sales, energy retrofit analysis (production, cost, risks, ROI, etc...) industry representation at associations, liaison with local city-owned utility company, social media, advertising, PACE (Property Assessed Clean Energy Act) - Marketing Working Group for the PACE (Property Assessed Clean Energy) roll-out in Texas, and all inbound and outbound marketing.Developed two new services (business units) and entered the commercial LED lighting upgrade market and the residential and commercial solar PV systems market. Ground up development of these new business units with everything from supply-chain management, to contract creation, to sales and marketing 'collateral'​ creation, to recruiting and hiring talent, to creating a 'tip to tip'​ "process" from lead generation through closing the sale to project management, installation, final inspection and system commissioning.

Central Texas mergers and acquisitions. Handled all aspects with experience on both the sales side and the buy side. Valuation analytics. CMEA - Certified Machinery and Equipment Appraiser. Offering Memorandum. Contract Negotiations. Deal Closer.

One person marketing department in a small venture capital-backed (Austin Ventures and others) software company providing solutions for semiconductor test optimization. Semiconductor yield analysis and optimization via a comprehensive software suite in either SaaS or on-site deployment model. The suite included test time optimization via SPC-driven (statistical process control) dynamic sampling at final test. Executed global sales support with tier 1 accounts such as Qualcomm and Texas Instruments. Managed all in-bound and out-bound marketing. Developed market-driven product roadmaps with customer requirements and competitive analysis as the guiding forces. Created marketing collateral and managed event calendar with segment and/or geographical promotions. Conducted all media/PR/advertising/sponsorship campaigns that cohesively tied in with annual promotions and sales strategy. Co-authored and published semiconductor final test optimization white papers in various semiconductor trade publications such as the 'FSA Forum' from the Fabless Semiconductor Association.

Marketing manager for several IC families that included audio DSPs (consumer and automotive grade), ethernet controllers, and DSPs processing full bandwidth uncompressed audio over Ethernet for distributed audio systems. This position involved responsibility for global product marketing including; pricing, product roadmap development, cross-discipline collaboration and execution with design teams and manufacturing, new product definition and roadmap, strategic account development, business development, and technical documentation oversight.

Responsible for all final test operation on a global basis. Supply chain management, pricing, allocation across diversified supply chain, contract negotiations, porting products into offshore supply chain from two domestic test floors (Austin, TX or Fremont, CA), tactical management of on-time delivery to meet demand and corporate goals, constant monitoring of supply chain to identify and resolve issues real-time, managing relationships with upper management at; TSMC, ASE, ISE, Stats-ChipPAC, Amkor and others, reporting of supply chain performance and finished goods delivery with margin analysis included. Continuously worked to optimize operation's impact to over-all margins by optimizing cost, quality and yield.

Managed Cirrus Logic's Austin-based final test floor operating 24/7/365 with four production shifts. Skills, experience and abilities achieved:* Personnel Management - staff of up to 170 * P&L Responsibilities (Approx. $5M annual MLO budget plus separate capital budget)* Budgeting / Forecasting* Quality Systems - ISO9000/QS9000/TS16949/RoHS/etc...* Vendor Management - ATE, wafer probe and ancillary equipment* Contract Negotiations* Cross-Functional Teams* Project and Program Management* SAP ERP Implementation* Cohesive Collaboration with Management, Engineering (fab and assembly) and Supply Chain* Big Data Analytics - yield analysis, throughput (global), forecasting, capacity management, etc...Team effort led to the successful increased volume throughput of IC's into finished goods from approx. 20M (per quarter) to over 52M (per quarter) across Q2'99 to Q3'01 timeframe.