As UX Researcher Specialist I am responsible to conduct and support end to end ux research projects, since product strategies, qualitative and quantitative methodologies, information architecture/content definitions and evaluations, acessibility and service design methods. My main responsabilities are:• Lead and evaluate projects viability pair my ux research leader• Lead high complexity mixed-methods projects with low level of informations• Create all research materials as recruitment flows, scripts, questionaires, data extraction and analysis• Align research challenges with stakeholders based on research and service design methods• Extract main opportunities of research projects, thinking about effort and impact size inside the company• Be the main touchpoint on the areas which I am allocated, guiding and giving technical support to other ux researchers, ux writers, product designers and squad leaders• Support on daily questions about good pratices of ux research• Build and collaborate research guides to support ResearchOps initiatives

https://puxpa.com.br/

As user experiencie researcher I’m involved to discover users data and behaviors that could improve business decisions. It’s related to problem space, discovery and problem framing phases, that support strategies of short and long therm, related with OKRs and North Stars of company.Main activities:• Plain and execute default qualitative and quantitative techniques since briefing, recruitment, application and delivery of studies• Standardization of ResearchOps process like tools usage, communication and templates of user research• Map of user needs and opportunities • Definition and implementation of new process cross-areas• Tracking and establishing benchmarking with metrics as Task Success, CES and CSAT with actual and new solutions• Leadership on initiatives of trends and future studies • Support to manage research repository• Workshops of problem framing based on design thinking methods

Main Product Activities• Facilitating of design thinking dynamics with internal stakeholders• Tracking metrics such as NPS, Contact Rate, CSAT, CES, Task Success and others Experience Metrics• Development and application of user research• Support for building OKRs with the product team• Building strategic materials to educate users in partnership with inboud marketing• Definition and mapping of relationship communication• Development and documentation of web interfaces for the developer teamMain Research activities• Map user need and business opportunities• Plain and execute quantitative studies as usability benchmarking, competitor analysis, viabilities matrixes, secondary research, online forms and other lean tests• Plain and execute qualitative studies as usability tests, expert reviews, task analysis, heuristic evaluation, depth interview, contextual inquiry, focus groups, card sorting and co-design activities• Make deliverables as user experience and journey maps, personas, value proposition, service blueprint and others business canvas • Support other product squads with execution of design thinking dynamics

• Development of user research based on data-driven and marketing feedback, analyses of user behaviour like heatmaps and session replay videos• Fast prototype and user test inside a dual track agile methodology• Development of final interfaces and front-end development attendance• Conception of final visual and ui designs for the products

• Development of visual design and branded content for clients• Support management of design tasks side the product manager based on lean and agile model• Development of design thinking workshops • Development of studies of viability based on phone and mail support• Guerrilla user research with clients• Conception of final visual designs and ui designs for the products"WebMeeting® is a cutting edge concept for live webcasts with high quality audio and video associated with contents and interaction to reach your clients, partners and contributors."

Advertising content developed for "Grupo Carrera", with nature to companies Chevrolet (General Motors), Volkswagen and Nissan.

• Development of visual designs for broadcast content across multiple platforms• Netnography studies on social mediaBroadcasters: HBO, NatGeo, Fox, AMC, Discovery, A & E, Bio, Lifetime, Turner, TBS, TruTV, Space, BBC, TV Globo, TV Record, Canal Futura, PlayTV, Canal Brasil, Netflix, Moony (SAMSUNG) FoxPlay, Vivo Play, NET NOW and MTV.

Sales strategy planning, maintenance of social networks and diagramming for email marketing.

Development of branding and advertising content for promote imported products of brands: GAP, Hollister, Carter's, Tommy Hilfinger, Michael Kors, Abercrombie & Fitch, Calvin Klein, Guess, Puma, Polo, Ralph Lauren e Ecko Unltd.