• Increased the average Facebook Ad ROAS from 4.1% to 7.39% in one month.• Raised over $2 million in seed rounds using a video strategy targeting prospective stakeholders.• Managed $1.2M ad spend, increased onsite conversions by 125% while reducing monthly marketing spend by $16.7k.• Increased annualized ROAS by 1,491.97% by remarketing to existing website traffic. • Drove a 500% increase in leads in 2 years through targeted search campaigns• Increased email marketing open rates to 35.4% compared to a 13% industry averageResults-oriented digital marketing director/manager with ad agency, B2B and B2C, website, paid digital, email marketing, copywriting and analytics experience. Proven ability to grow the sales funnel, drive sales, generate leads and increase brand awareness. Skills• Digital Marketing Strategy • Copywriting • SEO | SEM | A/B Testing• Shopify & eCommerce • Campaign Management • Contracts & Negotiation• Google and Facebook Display and Video Retargeting• Lead Generation & CRM • Facebook Business • Brand Strategy• Web Design & Analytics • Social Media Marketing • Budgeting & Planning• Video Direction & Editing • Email Marketing • Content Management
Listed skills include Online Marketing, Marketing, Advertising, Email Marketing, and 52 others.