We elevate revenue using, PPC, SEO, email, conversion rate optimization and marketing strategies for B2B and B2C companies.Increased ROAS and ROI - Produced a 6,000+% ROAS within 90 days of implementing my PPC strategies. Paid Search, Video, Display - Manage annual $1+ million PPC spends.Analytics Reporting – Analyze customer campaigns, onsite user interactions and event tracking to segment and map the customer journey. Use data to inform and improve conversion rates.Copywriting – Conversion-focused sales copy, email marketing, sales pages, websites, and VSL's.Video Retargeting – Directed product videos to retarget web visitors on YouTube.E-commerce & Social Selling – Shopify and WooCommerce store builds and management. Created compelling customer experiences via Facebook and Instagram, while split testing campaigns.Paid Social – Leveraged Facebook Business to create giveaways, social growth, split-tested campaigns for Facebook and Instagram to increase sales and customer growth.

At ShareVault, I led cross-functional teams and initiatives in PPC, content creation, social media, SEO, and automation, targeting diverse industries including Life Sciences, Biotech, Financial Services, Legal Services, Energy, and Healthcare.Marketing Strategy – Developed and executed comprehensive marketing plans for short-term and long-term goals, resulting in increased brand visibility, market share, and revenue growth.Team Leadership – Effectively led and mentored a cross-functional marketing team, fostering a collaborative and high-performance work environment resulting in a 200% increase in team productivity and innovation.Google Ads - Search, Display – Expertly managed Google Ads, achieving a 554% increase in ROAS and increase of 336% in revenue, through optimization, research, and testing.Content Creation – Spearheaded compelling content creation across various formats, including blogs, videos, infographics, and whitepapers, increasing output by 283% and page views by 277%.Social Media – Led social media efforts across platforms, implementing automation strategies to boost followers and engagement. Increased cadence frequency on Facebook, LinkedIn, and Twitter by 833%.Search Engine Optimization – Oversaw SEO strategies, resulting in increased traffic and search engine rankings, leading to an increase in organic leads.Marketing Automation – Utilized automation tools and methods to streamline tasks, and optimize output. Developed processes and SOP's to achieve a high-level of efficiency throughout marketing.Market Research – Conducted research to identify trends, opportunities and customer preferences, informing product offerings and data-driven marketing strategies.Monthly Metrics - Presented comprehensive performance reports to stakeholders, highlighting key achievements clearly and informatively.

During the COVID days I was invited into a position at GoDaddy. A fast-paced customer-facing role, building meaningful connections with each of GoDaddy’s website and logo customers as project lead. By using customer insights, I worked collaboratively with customers to build industry-specific website experiences to deliver maximum value within the parameters of scope and SLA. Project Management - Managed 20-40 concurrent website projects, through the entire project lifecycle. Metrics - Set weekly goals to improve KPIs in a competitive, fast-paced team environment.Connect - Proven ability to build connections with a wide range of demographics, while listening to the needs of customers, asking deeper questions, while turning insights into actionable information.

Developed the Active Cypher brand identity, by simplifying the complexity of encryption by distilling key attributes of the product, vulnerabilities in today’s business infrastructure and competitive landscape.• Brand Identity and Collateral – Design and develop the brand marketing, for activecypher.com, digital public relations, social media, marketing communications, including all print and online and advertising ensuring a consistent Active Cypher brand experience across all customer touch points.• Video Marketing – Produce all videos. The explainer video helped raise over $2 million in private funding. Videos are the de-facto tool to raise money, explain the product, educate and build trust.• Digital Strategy – Develop, execute and manage sales and digital marketing strategies to strengthen Active Cypher’s brand awareness as a contender in the world of data security using social media, email marketing, and content marketing.• Content Development – Worked with engineering to generate ideas for shareable content in the form of articles, white papers, videos, and infographics that could be syndicated. • Cross-Functional Collaboration – Collaborate with teams to leverage data-driven insights to develop creative sales and marketing programs that increase sales and growth throughout the US market.

Real Estate rehab and lending. Design a roadmap for rapid growth that eliminates pain points associated with follow up and writing contracts associated with Real Estate acquisition by integrating email drip campaigns to drive traffic.• Digital Strategy - Develop a scalable growth blueprint for customer acquisition improving clients’ operations efficiency to support their growth strategy.• Automation - Automation of inbound leads and outbound contracts, CRM integration, text notification, web development, landing pages, SEO, PR, and social media.• Email Marketing - Design and curate annual email drip campaigns targeted at Real Estate Agents. Open rates averaged 35.4% crushing the industry avg of 13%. CTR’s were 2.1% outperforming the avg. 1.4%.

Direct marketing projects to align company’s visual brand with style guide, web standards and mobile devices. Lead teams to drive traffic through SEO, ad campaigns, landing pages, social media engagement and call-to-action campaigns around the finance industry.• Leadership - Motivate and challenge the team across a cross-functional environment.• Brand Strategy – Elevate quality of company resources and improved brand footprint by upgrading existing marketing collateral and introducing innovative marketing concepts.• Lead Generation - Oversee design and production aspects with the rebranding of the President’s signature book on index funds, including copy editing, photo compositing and layout. The book is a lead magnet targeting the B2C environment.• Content Marketing - Created the concept for and launched IFA.tv, an on-demand content delivery solution using the Roku box by leveraging our existing YouTube channel.• Process Design – Design an SEC-compliant workflow system to manage marketing requests in addition to authoring a step-by-step guide to marketing’s internal practices and procedures as part of the internal compliance model.

Actively partnered with agencies and commercial brands to execute a myriad of projects across a number of verticals, ranging from consumer packaged goods, tradeshow booths, email marketing, website design, SEM, SEO, and display advertising.• Consumer Packaging – Redesign packaging for Pioneer Entertainment’s extensive catalog of Anime titles that included the 50+ volume Pokémon video franchise. Localized DVD package design for DVD covers, discs and inserts to reposition Japanese brand elements for American audiences.• Digital Producer – Partnered with local agencies to manage in-house teams, develop core processes in planning, building, and launching online media for well-known consumer brands. Managed interactive teams, to design Flash and WordPress sites, develop content, landing pages while implementing UI and UX best practices.• Digital Marketing – Partnered with local agencies to support inbound strategies such as: SEM, SEO, PPC, display ad design and email marketing for a wide range of well-known consumer brands.

Orchestrated creative and visual development of all advertising, packaging and web presence for company’s flagship product. Managed direct reports from web designers and copy editors.• Brand Redesign – Unified brand attributes of 3 different companies under one name.

Managed print, multimedia, outdoor advertising, web and video campaigns for Olympus, KDS Monitors, Dell, New Dimensions, On Radio, Simple Technologies, Entrega and Baxter Healthcare.• Built the first fully-interactive digital press kit for Olympus. • Developed the motion design strategy for Dell’s trade booth looping video montage.