Area Sales Manager
CurrentAir Canada Vacations is a tour operator servicing 100s of destinations in the Caribbean, Central & S America, Asia, Europe, and the U.S. Managed and grew territorial yield to increase competitive market share.- Maintained contact with all major chain and key accounts, and oversaw the company’s relationship with over 300 agency partners. My territory serviced the highest concentration of passengers and the strongest demographic match to the product lines. - Developed and… Show more Air Canada Vacations is a tour operator servicing 100s of destinations in the Caribbean, Central & S America, Asia, Europe, and the U.S. Managed and grew territorial yield to increase competitive market share.- Maintained contact with all major chain and key accounts, and oversaw the company’s relationship with over 300 agency partners. My territory serviced the highest concentration of passengers and the strongest demographic match to the product lines. - Developed and implemented the most efficient in person call pattern of the territory. Streamlining this process resulted in a minimum 6 wk touch pattern with partners.- Analyzed and categorized the partners according to productivity potential. Territory growth exceeded 10% annually. - Conducted business reviews with agency managers and owners and created marketing action plans. Monitored their performance to ensure optimum effectiveness. - Established and delivered Product Training that encompassed both In-house and Webinar approaches.- Initiated, planned and coordinated successful campaigns to promote destinations, product lines or resorts. Collaborated with hotel, supplier and agency partners to deliver targeted events and tradeshows, combining resources and maximizing exposure and penetration into niche and developing markets. Provide insight and market intelligence to contribute to the company`s growth in new product, niche and market vehicles.Strengthened and built stronger relationships with Travel agency partners. - Sourcing new business opportunities; Targeting non-preferred accounts, with established selling potential, improved niche market reach and increased competitive loyalty share.- Conceptualized local advertising campaigns in communities with agencies to promote niche markets, building a climate of co-operation and strong sense of loyalty. - Outshone competitors and won the Baxter Agents Choice and Travel Hot News awards, Favorite Canadian Tour Operator in 2010, 2011 and 2012. Show less
