Denise Lopez Email and Phone Number

Marketing Operations Specialist | 11+ Years ExperienceExperienced marketing operations professional with a strong focus on email marketing and campaign management in a B2C environment. Proven ability to create, optimize, and analyze email campaigns, while managing CRM operations and ensuring efficient workflows. Key responsibilities include, but not limited to:• Email Campaign Creation & Management: Design and build responsive email campaigns, segment lists, set up automated journeys, and implement tracking mechanisms for performance analysis (including triggered, ad-hoc, and drip campaigns).• CRM Operations: Oversee data processing, reporting, and analytics. Streamline CRM workflows to improve operational efficiency and data accuracy.• Campaign Audits & Optimization: Evaluate customer journeys, email content, segmentation strategies, and performance metrics. Provide actionable insights and solutions for campaign improvements.• Process Documentation & Review: Conduct regular reviews and documentation of campaign workflows, internal processes, and campaign strategies to ensure consistency and alignment with business objectives.• Digital Asset & Data Management: Organize and maintain digital systems, file structures, consumer data, and campaign assets to ensure smooth operations and easy access for cross-functional teams.

• Managed workflow processes and resolved admissions operational issues to ensure the accurate and timely processing of student applications, documents, and records.• Supervised automated email and SMS campaigns using Marketo and Salesforce, developing comprehensive communication strategies for each project.• Created and maintained Salesforce dashboards and reports for daily, weekly, and seasonal tracking, providing real-time information for senior management and counselors.• Coordinated registration for 200+ events annually, along with recurring appointments for staff. Oversaw crowd raising efforts for both graduate and undergraduate admissions-related events.• Enhanced event registration processes post software implementation and spearheaded a new group tour registration system.• Supervised the operational lead lifecycle for lead generation, data processing and stage tracking to ensure new student enrollment goals were met every semester.• Directed the transition of student forms from Wordpress to Form Assembly, enabling immediate data connection to student records in Salesforce.• Managed annual admissions decisions packet project, overseeing staff scheduling, acting as liaison with Analytics Specialist and counseling team, verifying scholarship recipients, and preparing packets.• Supervised 10 staff across data processing, marketing, and reception, handling hiring, training, and advocating for optimal team support.• Coordinated training or trained admissions staff on admissions systems and processes, whether due to new hire or new processes. Created process documentation via Confluence.• Investigated tools and techniques for enhancing admissions operations and enrollment marketing, focusing on streamlining existing processes.

• Planned, executed, and monitored automated campaigns for Admissions and Continuing Studies marketing, including email campaigns, sms campaigns, web forms, and event marketing and management.• Developed and implemented new processes such as inquiry forms and event registrations to support software transition.• Initiated a streamlined call campaign process in Salesforce, improving efficiency for student workers by transitioning from manual methods to digital lists.• Established the foundation for Marketo campaigns, landing pages, and lists for an annual cycle of marketing efforts, consistently seeking enhancements.• Designed and managed a hybrid work schedule using Google Sheets to facilitate office coverage planning and enhance department-wide visibility.• Identified data syncing issues in between Marketo and Salesforce systems through regular troubleshooting alongside the Information Services team.• Act as a liaison between the Admissions team and the Information Services team.• Manage training for Marketo, SMS Magic and Asana softwares.• Identify internal and external trends and insights to optimize current and future marketing initiatives.

Email Marketing• Produce and manage email marketing materials• Plan and implement strategies for email marketing campaigns• Designed templates with a mobile responsive design• Restructured email content for quicker and easier legibility for audiences• Analyzed targeting and timing of email communications to improve email open rates and engagementEvent Marketing• Built and managed event registration and communication for prospective and admitted students • Organized and maintained a library of event forms, surveys, short URLs, and local landing pages.• Monitor the number of registrations and adjust communication strategy as needed• Update and maintain surveys for events (SurveyMonkey)Data Entry• Create/Update contacts and organizations as needed to support data processing team• Identify errors in systems and troubleshoot with operational team

EventsPlan dealership open houses once a month for an attendee list of 100-300Plan motorcycle education events for non riders and experienced ridersCoordinate 6 charity motorcycle rides a year with a an attendance from 100 to 2,000 ridersPlan logistics for trade-shows and community festivalsSet Up and manage dealer booth at off- site motorcycle shows and festivalsHire and negotiate contracts for vendors, bands, brand ambassadors, models, etc.Manage annual event calendar and annual marketing budgetCommunicationsCreate and implement campaigns for dealer events and promotional offersCreate all signage for web and print based mediaCreate and send out monthly mailers to 10,000+ prospects and customersMaintain both websites through PSN PlatformCreate and send out daily email blastsMaintain facebook pages with events, promotional offers, related articles and fun items.Create and submit bi-weekly advertisements in motorcycle publicationsCoordinate with all department managers on department promotions and campaign timelinesCustomer RelationsServe as the liason between the dealership and the HOG (Harley Owners Group).Review and arrange donation/sponsorship requestsMaintain relationship with major vendors, local businesses and charities for future collaborations and sponsorshipGenerate leads from off site events, web traffic and corporate listsPlatforms and SoftwareMicrosoft Office - Outlook, Word, Excel, Powerpoint, OneNoteAdobe Creative Suite - Dreamweaver, Photoshop, InDesignSubscriber Mail (Email customer database)Mail Chimp (Email customer database)PowerSports Network (Website platform)LightSpeed (Internal Customer Database)H-DNet (Corporate Resource)Triumph Online "TOL" (Corporate Resource)

Experiential marketing for wireless provider account Involved in the planning and promotion of the following programs: Nueva Latina Estrella Award 2013, Bailando Con Verizon 2013, Alianza U 2013 (Chicago Division), My Fabulous Quince 2013 (Chicago Division) Travel in Midwest region for sponsored dance competition and networking forums Set up display area and act as brand ambassador. providing device information and encourage guest usage Develop contracts for venues and/or related organizations Follow up with leads from each event Managing of media lists and distribution of public relations materials to local and Midwest media outlets. Regularly participate in networking events and technology workshops.Multi Latino Marketing Agency, Inc. is also the producer of the Hispanic Heritage Month Celebration: Global Latino Fest. GLF recently approached its 9th year as an event that promotes diversity and integration from various Latino and non-Latino leaders that support the business and social contributions to the Latino community. The night is filled with a cocktail hour, an art gallery, a silent auction, sit-down dinner and various performances. Proceeds from this event benefit a local non-for-profit as well as create awareness for that organization.Assist with event planning for the fundraising gala Coordinate Silent Auction – requesting, tracking and displaying donated items Design bilingual advertisements for Red Eye, Hoy, Today’s Chicago Woman Prepare and distribute email blasts leading up to event Create and assist in management of social media presence.

-Ensured operation of equipment; maintained equipment inventories; researched new equipment and techniques.-Provided accurate information, answering questions and requests in a timely manner.-Welcomed guests by greeting them, in person or on the telephone; answering or directing inquiries.-Completed daily and special projects with organization of information and requirements.-Created content and graphics for various marketing materials for daily and special projects including but not limited to: PowerPoints, brochures, posters, advertisements and department signage.-Assisted with departmental budget coordination and planning.

The Journal of Need and Want is a publication of the Marketing Communication Dept. at Columbia College Chicago. Submissions are from students, professors and third parties, expressing their views and experiences on consumerism through writing.tjnw.org Collection/Organization of submissionsLight editingCommunication/Organization for contributors, all contacts, mailing listsAssist Book Launch event

-Provide excellent customer service by directing towards desired merchandise and suggesting items-Ensure products are presentable and organized on sales floor-Occasionally work in stock room, and on inventory days-Work at register handling cash, credit and checks for purchases and returns-Contribute to the team effort of meeting store's sales goals