Daniel Perez Email & Phone Number

Miami, FL, US

Global PayTech Ventures (GPT Ventures) seeks to improve the way the world transfers value. To that end, we invest in ground-breaking PayTech solutions with massive market opportunity.

Purchase, NY, US

Responsible for defining global product strategy and planning efforts for Mastercard Send, Mastercard’s card based real time payments product, including prioritization of the key verticals and use cases to be commercialized globally Mastercard Send is an interoperable global platform that enables secure, near real-time payment transfers to and from.

Purchase, NY, US

• Launched Mastercard’s GDPA compliant customer service chatbot on Facebook for Latin America and the Caribbean inPortuguese, Spanish, and English.
• Won the Global IMC Innovation Team Challenge for “Artificial Intelligence to recommend Priceless Experiences” concept and brought it to life in Mexico as a bot via Twitter DM leveraging the Priceless Cities API and IBM.

Purchase, NY, US

• Executed the launch of the redesigned mastercard.com websites on the Adobe Experience Manager content management system for all countries in Latin America and the Caribbean
• Developed the pan-regional marketing campaign and go-to-market strategy for Masterpass, Mastercard’s digital wallet, in Latin America
• Launched the masterpass.mx website in Mexico to coincide with the Masterpass product launch in market
• Pioneered the creation of Priceless Journeys, the first ever Facebook Canvas branded lead ad with 360º video leveraging Priceless NY, which won both the Best Social Media Strategy and Content Creator Awards at the 2017.

Stamford, Connecticut, US

• Led cross-functional team in agile software development for activations of sports and entertainment properties of Fortune 50 brands
• Developed the Cisco Fitness Challenge platform leveraging the Fitbit API from concept to creation as part of Cisco’s employee wellness program for the 2016 Rio Olympics
• Identified emerging technologies for marketing programs including a 360° virtual reality RFP response, wearables, etc.
• Developed lead generation system that powered all of BMW's summer test driving tours and integrated with Harte Hanks, BMW's CRM Agency of Record

• Developed strategic marketing partnerships with the top 50 EMEA based brands to help create and implement their digital marketing strategy on Facebook
• Created a sports sponsorship playbook of best practices for brands to leverage their partnerships with sports properties via Facebook for brands such as Budweiser, MasterCard, and Coca-Cola
• Generated a sports sponsorship database to both profile existing sports sponsorships of major brands in the Pan-European region and identify opportunities to better leverage these partnerships on Facebook

Dallas-Fort Worth, Texas, US

New York, NY, US

• Implemented partner sponsorship initiatives related to the NBA Europe Live series
• Promoted NBA brand expansion and activation in Europe through creating and managing websites for NBA initiatives in the region in multiple languages
• Main liaison to Coca-Cola key account to organize marketing development and planning logistics around major events including social media strategy around the NBA Europe Live series in Madrid, Spain
• Identified and researched potential sponsorship partners in Africa (South Africa, Nigeria, Angola, Senegal, Tanzania) and created sales decks for senior management to present to potential partners

Worldwide, OO

Worldwide, OO

Washington, DC, US

Mba, Marketing And Media, Entertainment & Technology

Bachelor Of Science (B.S.), Finance

International Baccalaureate

Education record