Main goals:Increasing the share of operators in the market of outbound and domestic tourism in Russia, Belarus and Kazakhstan.Reorganization and further control the operational and strategic marketing tour.Results:Developed the marketing strategy of the tour operator for 5 years, with annual updating;Held over 3, 000 marketing events for B2B and B2C audiences, of which more than 100 joint actions with partners from other sectors of the economy;Brought brand a leading… Show more Main goals:Increasing the share of operators in the market of outbound and domestic tourism in Russia, Belarus and Kazakhstan.Reorganization and further control the operational and strategic marketing tour.Results:Developed the marketing strategy of the tour operator for 5 years, with annual updating;Held over 3, 000 marketing events for B2B and B2C audiences, of which more than 100 joint actions with partners from other sectors of the economy;Brought brand a leading position in the Internet:Increased from 0 to 400 thousand subscribers in the SMM.;He created and provided 20 million views of video content production tour.;Provided more than 6 billion brand impressions on the Internet in 2015.;He showed the best results among the tourism industry to promote the Coral Travel on the Internet (according to Google and Yandex in 2015);Increased market share in 3 years, with 16 to 20%.Opened a representative tour operator in Georgia;Created affiliate network (44 000 partners) and to build partner loyalty program;He created a network of travel agencies which has led to an increase in turnover by 35%Reorganized marketing department: Analytics, CRM, SEO, SMM, Direct marketing, RTB, Learning centre, Trade & Event marketing (25 persons directly under).Video presentation of the results for 2015: http://www.youtube.com/watch?v=2thzHTbVmPA Show less

Main goals:Moderation strategic work in the company, the development of the general strategy of the Civil Code, using advanced methods of strategic planning.Moderation BSC and KPI system development process for the company.Developing and implementing marketing communications strategies within the overall strategy of the enterprise.Strategic analysis of Russian regions from the perspective of the extensive development of the enterprise.The development of business plans to… Show more Main goals:Moderation strategic work in the company, the development of the general strategy of the Civil Code, using advanced methods of strategic planning.Moderation BSC and KPI system development process for the company.Developing and implementing marketing communications strategies within the overall strategy of the enterprise.Strategic analysis of Russian regions from the perspective of the extensive development of the enterprise.The development of business plans to enter into new regions.Strategic analysis of the market HoReCa and food retail, as well as adjacent markets, to find new directions for the development of the enterprise.Create a regular reporting system provided by the Director-General, in the directions of activity of the Civil Code.Results:Developed general GC strategy (based on the BSC / BSC) and KPI system for all units;Developed and implemented marketing and PR strategy, as a result of growth in the number of clients by 10.5%;Headed GK purchasing department and achieved growth on the back of margin 31,5% like for like;He developed a unique method of evaluating potential locations for the effective opening of new outlets, which allowed to exceed 41% including quantitative and qualitative indicators of the plan to open;Designed by me, a strategic analysis of the regions of Russia, allowed to go beyond the "home" of the region and to open 5 new cities GK brand presence;He designed and implemented a system of measurement of the index of consumer satisfaction (CSI ISO, ACSI);I created a loyalty program with a "0" for the HoReCa formats, with the growth of the Slovak Republic. check for 10% and frequency of purchases by 400%.Reorganized Directorate of Strategic Marketing, 21 people reporting directly to the (research, advertising, brand management, PR, CRM, procurement). Show less

Main goals:Development of long-term development strategy of the Corporation on the basis of building a balanced scorecard (BSC / BSC).Development and growth of revenue 4 business units of the Corporation: Landscape design and gardening, production and sale of goods for the garden in the segment of mass market under their own brands, cultivation and sale of rolled lawns, Building of garden centers.Results:Develop strategies for the four business lines of the Corporation for 5… Show more Main goals:Development of long-term development strategy of the Corporation on the basis of building a balanced scorecard (BSC / BSC).Development and growth of revenue 4 business units of the Corporation: Landscape design and gardening, production and sale of goods for the garden in the segment of mass market under their own brands, cultivation and sale of rolled lawns, Building of garden centers.Results:Develop strategies for the four business lines of the Corporation for 5 years.Revenues of the Corporation increased by 18% in 2009 compared to 2008, due to the creation and launch on the market its own brands in the consumer goods segment Garden.Knowledge of the Corporation's brands increased from 2-3% to 8-40%, through the implementation of a common commercial strategy of promotion of trade marks and the development of Internet in the field of landscaping projects. Introduced by objectives based on BSC and KPI motivation and control system.Developed Corporation branch network in strategic cities: Sochi, Krasnodar, St. Petersburg and Novosibirsk. Show less

Results:Created 0 largest network of travel agencies under the trademark "Kuda.ru." with 24% share of the retail travel market.Due to the developed marketing mix reached 80% brand awareness.Increased capitalization of the company from 50 th. To 50 mln. US dollars..I spent more than 100 market research in the B2C and B2B tourism markets.He developed and implemented a loyalty program.Created from the ground up marketing and development department (24 people).

Results:I earned and brought to market the umbrella brand of mineral water "Zdravnitca".He reorganized the distribution network and commercial strategies that will achieve an increase in annual sales by 9%, and reduce costs by 4%.Increased profitability margin of 32.5%.

Results:Restyled the entire product line of TM "Raptor".Through the implementation of marketing plans to increase brand awareness "Raptor" from 18 to 43% (according to Comcon 2000).I spent over 30 trade marketing campaigns and increased its market share of the brand "Raptor" from 14 to 23%.Launched a new brand of funds from flying insects «Mosquitall».

Results:He spent more than 700 stocks and trade marketing activities, with results ranging from 17 to 400% sales growth in the segments and the overall sales.He organized a successful conclusion brands in the regions: Ivanovo, Kostroma, Yaroslavl, Ryazan and Moscow region.