•Develop strategic business plans and initiatives to drive growth and accomplish business goals•Research market and industry trends to identify new business opportunities•Develop standard operating procedures to optimize business operations and maximize productivity•Evaluate and manage strategic partnerships with vendors and 3PL providers

•Provided data-derived insights and guidance to drive key strategic business decisions and initiatives for clients•Created and optimized standard operating procedures for data management and reporting that drastically cutdown the required processing time•Collaborated with multiple teams to create and pitch data-driven strategic plans and budget allocations to maximize client ROI•Reviewed new software and business tools and led and led team onboarding process to optimize strategy team operations

• Developed and executed strategic media plans from inception to completion across multiple touchpoints (digital, national & local television, print, and OOH)• Analyzed syndicated data and media metrics in order to draw competitive business insights and recommendations• Won the 2012 ZenithOptimedia ROI Excellence ‘Best Communications Plan’ Award and the 2012 Nestle Very Best Marketing ‘Winning in Social Media’ Award for Purina Cat Chow’s #CatPerson Times Square campaign (featured in Ad Week, Ad Age, and Fast Company)• Trained and supervised Assistant Media Planners, in addition to being part of the Zenith Media Trainee Program as a mentor and adviser

• Managed day-to-day client contact and weekly status updates with four brand marketing teams• Developed and presented campaign performance reports that analyzed key performance metrics and guided future campaign benchmarks

• Conducted primary research for institutional investor clients in accordance to specific client needs and guidelines• Identified qualified industry experts for projects by managing existing relationships and expanding the company network of industry executive consultants via cold outreach• Implemented new research techniques for the Healthcare division, leading to increased research productivity