Updated and re-launched The Leadbetter Golf Academy brand by designing a new print brochure, several rack cards, point-of-sale materials, a new email newsletter template, and updating imagery for all social media channels. Increased brand awareness and reach (25%) by implementing a defined social media strategy based on content. Produced photographic and video content and wrote, edited, and produced articles and blurbs for use in the newly implemented content strategy. Developed and launched a new brand, Leadbetter Performance, with an interactive website including an online curriculum, a print brochure, trade show banners, and other marketing collateral. Designed quarterly, full-page Golf Digest ads for the Academy brand in conjunction with international campaigns. Coordinated communications efforts and promotions between 24 international academies to unify the brand.

Assist instructors in teaching students, provided customer services for students and guests alike, responsible for daily outdoor operations, setup, and tear down, the general maintenance of the practice facilities.

Successfully launched the Transition Golf Academy brand into a saturated and competitive market with identity design including a logo, corporate design materials, and website. Created the logo for League Limited, an automotive lifestyle and apparel brand. Created and maintained all brand related materials for the rock band Story’s End including logo, website, promotional posters, photos, apparel, and merchandise. Reimagined and developed a new website for aircraft brokerage company, Carolina Aircraft, including the incorporation of a more user friendly CMS and consumer end product search.

Interacted with guests through their entire experience, responsible for creating positive rapport with guests and members, setup, ran, and disassembled large scale special events, cared for guest vehicles and property.

Created virtual mock-ups of promotional products, designed promotional collateral and products while preserving brand identity for numerous clients, designed and produced logos for newly developed brands, coordinated projects with Account Executives, suppliers, and printers, maintained fast paced, efficient environment and a multiple project portfolio.

Wrote and edited press releases, sorted and organized hard copies of production photo archives, responsible for directing and photographing production photos for publicity purposes, created computer archive of past and present production photos, edited photos for Internet archive available to the public on theatre Web site, edited copy for 2007-2008 Season brochures, production posters and promotional products, represented the theatre in art expos and special press events, created graphic promotional, and marketing materials, designed special event Web site.

Responsible for customer service, demonstrated and explained products, arranged product displays, cashiering, handled special orders, maintained inventory, obtained certification in most major retail brands of ski bindings and boots having passed tests in safety testing, installation, and maintenance of rental and customer equipment.

Worked with the lighting designer, production team, and director, on numerous theater productions, maintained lighting equipment and catwalks, and designed lighting plots for musical theater productions.

Responsible for customer service and satisfaction, taking customer orders while preparing food and/or espresso and blended drinks, cashiering, preparing weekly work schedules for all employees, responsible for daily finances including opening and closing registers, nightly and weekly deposits, payouts, management of gift certificate system, and the administration of daily tips between employees, performed small mechanical repairs, managed inventory and ordering, delegated tasks to employees, maintained atmosphere, efficiency, and morale.