As CTO of Trellis, I champion the integration of cutting-edge technology and data-driven strategies to elevate mid-size brands on Amazon and Walmart. My proficiency spans from developing Amazon PPC software to mastering Dynamic Pricing and promotional strategies, ensuring our clients maximize their online presence and sales potential. By leveraging artificial intelligence, I lead our team to not only predict but also adapt to market dynamics, optimizing pricing, placement, and promotions in real-time. My role is pivotal in driving operational excellence and fostering a culture of innovation within our development team, ensuring that we remain at the forefront of e-commerce strategy.▪️ Managed the dev team through agile project management methodologies, including scrums, fostering a collaborative environment that accelerates innovation and product development.▪️ Communicated effectively with stakeholders to align technology initiatives with business goals, demonstrating the impact of our tech-driven strategies on market competitiveness and revenue growth.▪️ Developed a comprehensive e-commerce strategy focusing on the 4Ps: Placement through PPC, dynamic Pricing, enhancing Product Content, and optimizing Promotions, including deals and special offers.▪️ Led the creation and operational deployment of our Dynamic Pricing algorithm, which adjusts prices based on AI models, competitor pricing, and Amazon Best Seller Rank changes, improving margins and sales volume.▪️ Design and launch of state-of-the-art Amazon PPC bidding algorithms, leveraging artificial intelligence to enhance ad spend effectiveness, resulting in a notable decrease in ACOS and a direct improvement in TACOS. This innovative strategy significantly boosted sales volume and revenue for our clients by optimizing ad placements and targeting.▪️ Orchestrated promotional campaigns, including lightning deals and special offers, to enhance brand visibility and sales during critical shopping periods.

360pi helps top retailers compete and win in an increasingly price transparent environment. 360pi actively monitors millions of products from hundreds of retailer websites and delivers price intelligence for exact and similar matched products with unprecedented accuracy. 360pi's customer base of "brick & mortar", e-commerce, and multichannel retailers accounts for over $US100 billion in annual retail sales and includes Ace Hardware, Best Buy, and Overstock.com. 360pi clients gain real-time visibility into the market and full awareness of the competitive pricing landscape to "right price" to consumers. Ultimately, 360pi's customers make smarter pricing decisions that drive increased conversions, revenues, margins and customer loyalty.Responsibilities include:• Identifying opportunities and risks for delivering 360pi's SaaS service.• Assessment of technical hurdles and obstacles needed to the business success.• Identify technology trends.• Collaborate with internal groups to assess and recommend technologies to meet customer needs.• Participate in strategic planning of business goals by identifying and prioritizing development initiatives of all SaaS services.• Direct and guide the development team in the execution of the Machine Learning, Web Crawling / Scraping, and Data Mining technologies.• Communicate the company’s technology strategy to investors, management, staff, partners, customers, and stakeholders.

Apption is a software solutions company that helps organizations work smarter by embedding data analytics into operational applications to optimize business performance. These intelligent applications help our clients predict outcomes and make better decisions using the increasing amounts of enterprise data now available.