Chief Technology Officer
Current- As CTO of Trellis, I champion the integration of cutting-edge technology and data-driven strategies to elevate mid-size brands on Amazon and Walmart. My proficiency spans from developing Amazon PPC software to.
- ️ Managed the dev team through agile project management methodologies, including scrums, fostering a collaborative environment that accelerates innovation and product development.
- ️ Communicated effectively with stakeholders to align technology initiatives with business goals, demonstrating the impact of our tech-driven strategies on market competitiveness and revenue growth.
- ️ Developed a comprehensive e-commerce strategy focusing on the 4Ps: Placement through PPC, dynamic Pricing, enhancing Product Content, and optimizing Promotions, including deals and special offers.
- ️ Led the creation and operational deployment of our Dynamic Pricing algorithm, which adjusts prices based on AI models, competitor pricing, and Amazon Best Seller Rank changes, improving margins and sales volume.
- ️ Design and launch of state-of-the-art Amazon PPC bidding algorithms, leveraging artificial intelligence to enhance ad spend effectiveness, resulting in a notable decrease in ACOS and a direct improvement in TACOS..
Apr 2021 - Present
