Dennis Murray's Location
Cumming, Georgia, United States, United States
Dennis Murray's Contact Details
Dennis Murray work email
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About Dennis Murray
Masters of Science in Data Science from Southern Methodist University: Top 2 in Graduating Class, 3.971 Grade Point AverageCapstone Project using Deep Learning and TensorFlow for object detection, published in SMU Data Science ReviewAdvanced Analytics lead for Category Management and Business Insights team, currently working to extend the application of Data Science to Category Management.
Dennis Murray Work Experience Details
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Senior Data ScientistRed Bull Apr 2022 - PresentFuschl, AtCreated data sets to support business expansion, within current and new lines of trade. Provide business partners with analysis to enable major change to business practices, and information for expanding field staff. -
Data ScientistRed Bull Feb 2021 - Apr 2022Fuschl, AtSupport all departments in the company with data initiatives.
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Senior Category Development ManagerRed Bull Jun 2019 - Feb 2021Fuschl, AtResponsible for Category Management and retail strategy development for newly created Value Channel group within Red Bull North America. Currently working to answer questions about proper assortment levels, pricing, and merchandising through qualitative and quantitative research, as well as establishing future volume targets for key retailers and the overall channel.• Initiated statistics-driven voids initiative with major retailer to increase in-stock status for Red Bull products, using daily sales, receipts, and store attribute data, and achieving sales growth in excess of total market for the brand• Created rationale for assorting and planogram creation for 1,800 cooler placements at cash register, considering sales data, days of supply, and share of requirements metrics• Converted advanced analyses to reduced levels of complexity for presentation to business audiences, with consideration of the detail and nuance required for implementing the findings• Created price elasticity study that led to an everyday low price offering on a Red Bull package at the retailer, with results of more than 30% same-store growth in unit sales• Acted as mentor and direct supervisor to one Category Analyst and one Sales Trainee during Category Management rotation, and as advisor to peers on data handling, data visualization, and analysis
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Category Development ManagerRed Bull Aug 2012 - May 2019Fuschl, AtConsultant and Subject Matter Expert on Building the Energy category, and Beverage department to maximum possible value and retailer market share based on data mining of retailer and shopper data. Advise Red Bull Account Managers, and retailer Buyers and Merchandising Departments to fully realize the value of the Energy category.Lead for Advanced Analytics for Red Bull Business Insights and Category Management, developing new extensions of Category Management philosophy: Uniting Psychology, Economics and Statistical Analysis• Integrate, explain and implement advanced analytics and machine learning with the Sales and Category Management pipeline• Work with data sets from varying sources to solve the most challenging questions of retail execution and planning, including extraction, transformation, and variable development• Used association rules analysis to learn shopper basket behavior at a 400 store travel stop retailer, to advise retailer on improved merchandising and marketing programs related to shopper trips for Energy Drinks• Performed detailed analysis across a 14,000 store value channel retailer’s varying planograms, using regression to determine the value of a product facing within the Energy category for space allocation improvement• Created retailer competitive market analysis using product invoice data to illustrate a convenience retailer’s declining share of market due to competitive store openings• Created price elasticity study via ARIMA modeling to influence pricing strategy across the Energy category and optimize share of sales by brand for increased retailer profitability• Applied k-means clustering to a convenience retailer’s store-level retail sales data to produce clusters of stores based on relative sales of major beverage category, for purposes of differentiated store merchandising• Worked on United Kingdom and Japan projects on support basis, including one month residence in United Kingdom working on major retailer projects
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Category AnalystRed Bull Mar 2010 - Aug 2012Fuschl, AtFirst line of Data Exploration and owner of internal facing analysis of overall Retail Sales performance for the Southeast Business Unit of Red Bull North America. Also called on mid-sized regional chains to advise on category performance optimization, and implementation of retail sales drivers.• Developed and presented monthly sales results to business stakeholders in the business unit, including Sales, Distribution, and Marketing. Highlighted current business standing, emerging trends, weaknesses, and opportunities based on syndicated market and retailer Nielsen Data• Presented informative, data-driven information to mid-sized key account retailers to aide in the • Construction of data-driven planograms using the JDA Space Planning suite• Built refreshable scorecards in Excel based on data from Nielsen database
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Operations AnalystRed Bull Sep 2007 - Mar 2010Fuschl, AtPioneered new role at the Business Unit level, intended to provide framework and structure for the forecast of all beverage and point of sale material SKUs. • Created Access-based forecasting process that incorporated past results and seasonal smoothing to create improved forecast for each Red Bull beverage SKU• Provided input to annual Business Planning process, as well as monthly demand forecast revisions• Acted as liaison for distributors on issues of product quality and damage in transit.
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Photographer And OwnerDennis Murray Photography Feb 2005 - Jan 2012I built a photography business from inception to holding agreements with local football, soccer, and baseball/softball organizations to provide action photography services to individuals and families on a for-hire basis.Worked as a contract photographer for SportsCar Magazine, USA Volleyball, and other photographers for events in the Atlanta metro area and the Southeast.Developed bids, pricing, contracts, and all aspects of profit and loss as well as order fulfillment.
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Forecast AnalystRussell Athletic Oct 2005 - Sep 2007Bowling Green, Ky, UsManaged monthly forecast revisions for Russell Athletic apparel, and Bike Athletic equipment, for two National Sporting Goods chains and the Team dealer channel.• Member of the implementation team for the Txt Demand Planning System• Used data from Retail Sales, along with consideration of periodic trends, and market research to refine retailer forecasts• Forecast were used for planning production, inventory and financial reporting -
Production And Inventory AnalystRussell Corporation Jun 2003 - Nov 2005UsManaged finished goods inventory levels for more than 1,000 Bike Athletic products, including products designated as “never out” status. • Placed production orders with third-party vendors, managing lead time and safety stock considerations• Project lead and subject matter expert for the E/STEP Finished Goods Series, creating data-driven safety stock levels based on past demand variability patterns -
Sr. Business AnalystMenlo Worldwide Mar 2000 - Jun 2003Greenwich, Ct, UsProvided Project Management to midsize accounts and projects within a third-party logistics provider’s Information Technology organization.• Managed internal and external customer requests for modifications and changes to Warehouse Management and Transportation Management Systems, and Electronic Data Interchange• Documented requirements and worked with business process owners, as well as technical personal• Industries served included the Sporting Goods, Outdoors, Publishing, and Retail Appliance Manufacturing -
Master Production SchedulerPanasonic Jul 1999 - Mar 2000Newark, Nj, UsCreated Production schedule for 5 primary manufacturing and 2 finished product production lines.
Dennis Murray Skills
Data Analysis
Cross Functional Team Leadership
Market Research
Management
Retail
Forecasting
Sales
Analysis
Strategic Planning
Inventory Management
Segmentation
Demand Planning
R
Project Management
Marketing Strategy
Customer Insight
Databases
Consumer Products
Budgets
Access
Account Management
Project Planning
Grocery
Supply Chain
Data Mining
Data Visualization
Supply Chain Management
Python
Decision Trees
Classification
Machine Learning
Scikit Learn
Cluster Analysis
Product Management
Nielsen
Tableau
Regression Analysis
Time Series Analysis
Neural Networks
Market Basket Analysis
Basket Analysis
Dollar Channel
Value Channel
Tidyverse
Data Munging
Survey Design
Ggplot
Dennis Murray Education Details
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Southern Methodist UniversityData Science -
Georgia Institute Of TechnologyIndustrial Engineering
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Springbrook High School
Frequently Asked Questions about Dennis Murray
What company does Dennis Murray work for?
Dennis Murray works for Red Bull
What is Dennis Murray's role at the current company?
Dennis Murray's current role is Senior Data Scientist at Red Bull.
What is Dennis Murray's email address?
Dennis Murray's email address is de****@****ire.com
What is Dennis Murray's direct phone number?
Dennis Murray's direct phone number is +167820*****
What schools did Dennis Murray attend?
Dennis Murray attended Southern Methodist University, Georgia Institute Of Technology, Springbrook High School.
What are some of Dennis Murray's interests?
Dennis Murray has interest in Exercise, Sweepstakes, Soccer, Home Improvement, Reading, Donor, Sports, Golf, Home Decoration, Cooking.
What skills is Dennis Murray known for?
Dennis Murray has skills like Data Analysis, Cross Functional Team Leadership, Market Research, Management, Retail, Forecasting, Sales, Analysis, Strategic Planning, Inventory Management, Segmentation, Demand Planning.
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