Daniela Pontecorvo work email
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Daniela Pontecorvo personal email
Marketing, Growth, Strategy Director with 16years experience in Unilever, multinational company leader in FMCG, where I covered various roles from local to international marketing, in developed and emerging markets. Experience on a wide range of historical brands in Frozen Food, Savoury and Ice Cream categories- Findus, Bertolli, Wall’s/Algida, Carte d’Or- with direct responsibility of positioning and communication. Strong know how of the IN HOME channel and as well experience in Retail Marketing for the projects related to Wall’s and Magnum Pleasure Stores. Expert in Growing Business with international footprint, leader of processes of Change Management and innovation. Responsible for the strategic work on Super-Premium ice cream that led to the acquisitions of the brands Talenti in USA and GROM in Europe. Enthusiastic, creative, with excellent inter-personal skills, combining strategic vision with pragmatism and business acumen. Able to manage complex roles, and effectively lead teams belonging to different cultures and functions and a network of external agencies. Passionate in developing new talents. In the last 4 years I worked as Growth & Marketing Consultant to help client companies to accelerate growth both in Italy and internationally. I’m also Co-founder of ScuolAttiva, a no profit company that creates and promotes free educational programmes for schools, therefore extending my competencies in the no profit sector and in the CSR area (Corporate Social Responsibility). In 2022 I joined Costa d'Oro company, one of top brands in olive oil, with the objective to set up a new marketing team and programme thanks to my skills and experience and then strenghten the brand locally and internationally as premium olive oil provider.
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Chief Marketing OfficerCosta D'Oro S.P.A.Rome, It -
Chief Marketing OfficerCosta D'Oro S.P.A. Apr 2020 - PresentSpoleto, Italia, It -
Growth & Marketing Consultant; Co-Founder ScuolattivaScuolattiva Onlus Apr 2017 - Nov 2022Roma, Lazio, It -
Growth And Marketing ConsultantCo-Founder Scuolattiva Apr 2017 - Apr 2017
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Global Director DessertsUnilever Jul 2012 - Apr 2017Blackfriars, London, GbLong Term strategies to develop the In Home Ice Cream business in both Developed and Emerging markets. Lead of key global innovation projects and transformative business models initiatives. Responsible for Global Brand Equity and Communication for Wall's/Algida and Carte d'Or. Lead of multi-regional and multi-functional teams -
Global Brand Manager DessertsUnilever Italy Holdings Sep 2010 - Jun 2012Responsible for crafting Global strategy and Global innovation programme on desserts (IH ice cream).o Definition and launch of new dessert segmentation model based on consumer tribes;o Custodian of best practices and facilitator of roll out of winning repeatable models in other regions;o Global Project Leader (innovation)o Brand equity management on the main UL dessert brands (Algida/Wall’s; Breyers; Carte D’Or; Viennetta); oTrend trek and global competitors analysis,
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European Brand Manager BertolliUnilever Italy Holdings Oct 2007 - Sep 2010o Responsible for delivering innovation programme and communication for pasta sauces;o Responsible for defining innovation roadmap on new categories (incl seasoned spreads, dressing, ambient desserts); o Responsible for launching the first brand stretching of Bertolli into new category of Mealkits; o In charge of Global projects in pasta sauces based on breakthrough technology, in close cooperation with US team;o Support in building Global Bertolli Brand Key vision (EU+US).
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Brand Manager Captain Findus– Italy Frozen FoodUnilever Jul 2002 - Oct 2007• Lead of Captain's brand re-launch via:o Insight activator process on mums; o New Brand strategy and Brand Key; o Development of new advertising still in use- "School of Life";o Definition and Implementation of PR and brand activation strategy;o Successful product re-launch and definition of innovation roadmap
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Brand Manager Sofficini Findus-Italy Frozen FoodUnilever Mar 2004 - Feb 2005Role in addition to Capitan Findus from 2004 to 2005 o Define and implement a new communication strategy on Kids’ Fun platform; o Product development for line extensions leveraging FingerFood trend.
Daniela Pontecorvo Skills
Daniela Pontecorvo Education Details
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Luiss Guido Carli UniversityEconomia Aziendale/Manageriale -
Roma LuissEconomia Aziendale/Manageriale
Frequently Asked Questions about Daniela Pontecorvo
What company does Daniela Pontecorvo work for?
Daniela Pontecorvo works for Costa D'oro S.p.a.
What is Daniela Pontecorvo's role at the current company?
Daniela Pontecorvo's current role is Chief Marketing Officer.
What is Daniela Pontecorvo's email address?
Daniela Pontecorvo's email address is da****@****ver.com
What schools did Daniela Pontecorvo attend?
Daniela Pontecorvo attended Luiss Guido Carli University, Roma Luiss.
What skills is Daniela Pontecorvo known for?
Daniela Pontecorvo has skills like Fmcg, Brand Development, Brand Management, Marketing, Gestione Marketing, Strategia, Strategia Di Marketing, Management, Segmentazione, Patrimonio Di Marca, Shopper Marketing, Marketing Management.
Who are Daniela Pontecorvo's colleagues?
Daniela Pontecorvo's colleagues are Maria Rita Jesus Nascimento, Franco Banchini, Emanuele Zampetti, Luigi Sebastiani Ferri, Letizia Balestra, Orjola Cani, Federico Quartelli.
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