BUSINESS DEVELOPMENT• Developing & growing a new production division for Grey in Latin America• Expanding the services and capabilities of 6 offices in LATAM to grow business opportunities• Establishing & maintaining global partnerships • Leading client acquisition, delivering revenue growth of 400% over the last 5yrsCREATIVE OPERATIONS & PRODUCTION LEADERSHIP• Building & maintaining creative operations for this global business with local production in LATAM & Europe• Developing content for various high profile brands that include P&G, Amazon, Vodafone, Modelo, Coca Cola• Identifying key global talent to support our production efforts• Managing a strategic global network of content production partners to deliver efficiencies and meet budgetary constraints • Creating briefs, budgets & structuring deals with agency & brand clients• Developing integrated processes for content creation, content management and acquisition• Overseeing business affairs & the financial reporting • Direct report to Global COO & collaborating with key stakeholders across various divisions and offices worldwide on strategy, development and implementation INTEGRATED PRODUCTION OVERSIGHT• Creating & Managing integrated teams of 25+ across 6 countries• Incorporating production tools & digital platforms to assist in executing & managing content between offices• Mentoring internal teams & setting/managing expectations with our agency & brand clients

CREATIVE OVERSIGHT• Worked with creative teams and clients to help develop creative concepts from inception to delivery• wrote briefs & established creative standards for content executions• Managed talent acquisition for our internal team of editors, producers, & graphic artistsCREATIVE OPERATIONS & PRODUCTION MANAGEMENT• Oversaw creative operations and production for international and local projects for our offices in Quito and Guayaquil. • Responsible for promoting, building and maintaining our international production services• Provided content solutions to our partners inside and outside of LATAM.• Managed our business affairs and talent departments • Established and maintained production processes and standards • Restructured our teams and methods of working to provide more efficiencies and profitability• Developed global production services that pioneered the growth of advertising production in Ecuador• Delivered 30% revenue growth

A technology services company specializing in creativity, design and software development (metaverse,VR/AR, Artificial Intelligence, interactive displays)STRATEGIC BUSINESS DEVELOPMENT- Developed global growth strategy and led new business expansion- Identified & brokered global partners to help in the execution and development of projects and productsOPERATIONS CONSULTANT- Bringing production solutions to their integrated teams- Optimizing internal processes and procedures- Managing client relationships with Meta, Peloton, etc.ARTIFICIAL INTELLIGENCE, AUGMENTED REALITY & VIRTUAL REALITY- Ideation and creative development on products and projects - working to with teams from Meta & Peloton on specific AR/VR projects for Oculus headsets - Consulting on the development of unique AI products & services

Division of WPP and VMLY&R that provided production services and developed original content for brands- Built and managed this original content studio for global brands including JP Morgan, and Colgate

NOVOreality is an immersive virtual reality & motion simulator platform introduced in 2016. It provides precise, wide-range motion simulation within a virtual reality environment, delivering the real sensations of motion while immersed in amazing stories.- Consulted on developing content for a robotic arm, motion simulator.- Fostered relationships and content partnerships- Advised on strategic goals and direction- Developed marketing materials to promote their unique approach to VR content

• Produced extensive photo shoot in Mexico, France and US for Anthropologie Home’s Fall Book• Pitched and Produced a branded content series chronicling the experience of creating their signature Fall Book.• Handled logistics, budgets of $1.2 MM, schedules + strategic and creative direction for the content series• Managed a team of 14 people including: photographer, prop stylist, and crew members

• Worked with creative teams to conceptualize and produce digital executions and assets for experiences • Produced Microsites, interactive digital displays, visualizations and social media executions. Projects included: the Gatorade Fuel Lab experience at the 2016 SXSW Festival, JW Marriott website builds + digital assets for a concert series, grand openings and special events.• Managed budgets of $300k and teams of 6 people

• Produced projects that involved design, branding, digital content and experiential.• The projects ranged from rebranding projects, to creating websites, apps, digital signage and experiences.• Clients included, Nike, Google, new startups like NYCFC (Major League Soccer team) and Lyve Home. Projects included video content for Lyve Home, a rebranding campaign for Dr. Gross beauty products anda badge creation app for mobile/desktop for Droga 5 and NYCFC• Managed various aspects of the project, from budgeting ($70k- $300K) to creative development and production.• Oversaw UX/UI designers, developers, creative and production teams (4 – 15 people depending on the project)

• Produced digital/branded content + mobile applications and cross platform initiatives involving live events, digital, video, & social media.• Projects included: The Times Square launch of Windows 8 for Microsoft, in which I produced live action segments and digital signage, worked with the experiential and social media teams to ensure consistency and delivery of uniformed elements. In addition, produced Digital content for HTC, and Nike• Oversaw production plans, schedules, budgets of $75k -500k, and managed client relationships.

• Produced a variety of projects in both the digital and broadcast space for brands like Pantene, Olay, Covergirl, etc.• In the broadcast space: worked with creative teams to develop holistic campaigns (commercials & digital content)for Latin American markets (Brazil, Argentina, Columbia, Chile, Peru, Mexico).• As a digital content producer: developed videos & additional content for P&G global campaigns exclusively designedfor the web.• Both roles required extensive management of clients, creative teams, third party vendors, budgets of $300k –1.5MM and timetables.• EP Pantene LATAM + managed producers, associate producers (a team of 4 people that made up the department)

Worked on producing broadcast commercials and digital content for Humana and Time Warner Cable.

• Managed the production of original content for HITN’s television channel and company websites. HITN is a national network with a focus on educational and entertainment-based content for the US Latino community.• Developing long & short form content: original series, specials, documentaries, live television & web streaming events• Managing the development and content of HITN’s websites: the network site, specific program websites, program blogs etc.• Managing a staff of 20 people in the areas of production, post production, web personnel and production crews

Producing multi–media campaigns throughout Latin America for Procter & Gamble and Diageo brands including Pantene Latin America, Downy and Johnny Walker

• Developed commercials and branded content for Verizon, Coca-Cola, US Cellular and Budweiser• Managed all business aspects of this commercial production company with offices in New York, LA and Mexico City,• Responsibilities included day to day business practices, marketing and promotional efforts, and overseeing a teamof 5 including producers, production managers and editors

Worked as a Producer on mutli-national P&G and Johnson & Johnson brands for the US Hispanic Market. Creating spots for Tide, Tylenol, Toyota, Pampers and Sunny Delight. And worked with local crews in Argentina, Mexico, Italy and Spain.

Worked as an associate producer on 30 & 15 second television commercials, print adsand radio spots for the US General market. Worked on P&G, and General Mills brands such as Crest, Folgers, and Charmin