Daryl Prendergast Email & Phone Number

Rhode Island, United States

Rhode Island, United States

• Web project management from concept to launch• Process-driven approach with a focus on flexible project planning, iterative improvements, and timely outcomes• Hands-on development using a combination of established Wordpress post types and custom HTML/CSS driven layouts• Champion data driven approach for multiple sites utilizing Google Analytics 4 (GA4) • Set up tracking tags to monitor key website interactions using Google Tag Manager (GTM)• Analyze user behavior data weekly for informing ongoing improvements• Translate copy and visual content into new landing page experiences• Optimize for clean performance across all devices

Remote

• Successful website redesigns for small businesses. • Develop business goals and requirements• Perform user/competitor research• Staff engagement & interviews• Style exploration/refinement• User interface design (buttons, typography, textures, etc.)• General back-end support• Ongoing measurements, testing, and improvements

Remote

• Provided project oversight for the development of new campaign functionality and custom post types• Designed/maintained regular website content and special event pages• Built engaging partnership landing pages for national brands such as Starbucks, Ford, Sleep Number, etc.• Monitor, assess, and report on website performance weekly• Worked closely with back end developer on Salesforce integration and other technical solutions• Collaborate with teams regularly to aid in the design of customized content and functional solutions• Develop visual asset guidelines and help maintain library• Complete technical tasks including data cleanup/migration for integrating into custom website maps and other solutions• Project management for digital web projects• Video production, live streaming, and on-demand video archive management

San Diego

Driven to deliver higher levels of community engagement and transparency to positively impact funding for the 2nd largest school district in CA. • Served as a creative advisor for high-level initiatives for the Board of Education• Coordinated successful redesign/migration of district website, creation of a newscenter, and intranet• Used established UX patterns and user feedback to ensure inclusive user experiences• Prepared two weekly HTML newsletters• Improved public access to Board’s decision-making by establishing live streaming system and on-demand video archive• Facilitated monthly Gifted and Talented video program• Streamlined production and on-time delivery of multiple annual print publications in English, Spanish, Tagalog, Cambodian, Vietnamese, Somali• Managed audio-visual projects and annual live events from concept thru execution• Operated pro-level video equipment for live broadcasts • Captured highly engaging photos for online and print

Greater San Diego Area

- Improved customer access to user-friendly sales channels by redesigning data-driven corporate website- Streamlined distribution of sales and marketing materials by creating dynamic intranet site- Supported outstanding customer experiences with a detailed approach to user interfaces, videos, animations, and various print deliverables- Observed and respected cultural sensitivities in both English and Japanese- Captured high-end photographs of semiconductors using special macro lenses- Coordinated various successful offsite events all over North America

Greater San Diego Area

- Designed cover concepts to successfully land military publication contracts- Illustrated oversized visual assets - Managed computer to plate operation for in-house presses (after hours)

Norwood, Ma

Learned all parts of the advertising operation including planning, layout, photography, color separations, platemaking, while receiving experiential learning credit as a student at Northeastern University.

Certificate, User Experience (Ux) Design

User-centered design approach that puts substance ahead of aesthetics in the exploration, design, and measurement of successful products.

Certificate, Digital Marketing & Media

Coursework in Marketing Plan, Interactive Marketing Strategies/Social Media, Branding & Positioning, Media Buying & Sales.

B.S., Art & Design

Activities and Societies: Learned from prominent Boston artists about design, typography, color theory, photography, video, studio.

Extended Studies, Html, Css, Web Publishing, Javascript, Database Design