Eleina is a systems thinker and creative problem solver with a passion for social entrepreneurship and doing work that creates positive social impact, one project at a time. As a seasoned former banking executive and Six Sigma Black Belt, Eleina spent 20+ years developing foundational expertise in process design, workforce development, change management, digital transformation and client experience strategy that helped to transform the banking industry. In her last role as Client Experience Executive supporting consumer and small business banking at Bank of America, where she spent the bulk of her professional career, Eleina was an instrumental part of the design and implementation teams responsible for development of the world-renowned Preferred Rewards Customer Loyalty program and differentiated servicing platform, the JD Power Award winning mobile and online servicing platforms, and service to sales virtual and employee-led models. Since leaving the bank in 2019 to pursue independent consulting, Eleina has developed expertise in social media marketing, digital systems and software tools and small business development, and currently provides products and services to a vast array of business clients in public and private industries, ranging from governments to small business startups to global financial firms. Eleina currently serves as Chief Strategy Officer at Hummingbird Collective Consulting, where she leads efforts in business initiatives change management, digital transformation, financial systems analysis and integration, digital marketing and brand management strategy and the pursuit of alternative source funding to complement the traditional federal funding path. Eleina also recently joined forces with Growth Partners Arizona, a mission-driven Community Development Financial Institution (CDFI) that provides financial resources, responsible loans, training, and coaching to nonprofits and small businesses in Arizona, to serve as the Strategic Administrative Coordinator, where she provides comprehensive support to the Executive Director and assists with the coordination and management of Character-Based Loan Programs. In addition to these roles, Eleina also contracts with Regal Fierce Media, a media and advertising agency local to Tuscon, AZ and servicing greater Arizona businesses as Marketing Operations project manager, where she supports internal and client facing end to end project management in video production, marketing and advertising and public relations projects.