I have a strong background in both operations as well as FP&A, along with a passion for Commercial/Market Intel Analysis. Helping companies understand in which market/application/end-use space their, and their competitors' customers, operate then effectively enables them to ideate on and execute a growth or market niche strategy. By using real data, instead of "gut feel", or relying on "the way it has always been", a company achieves success in this endeavor. I assist this through my analytical and communication abilities with both sales professionals, and executive level leaders. I enjoy refining dynamic and scalable modeling and analytical tools which become heavily relied upon by my company's executive management.The benefits to any company in having an informed market knowledge universe, from which to draw insights, are that it allows for greater success in making strategic “go-to-market” plans and decisions. It is very important for any growing company, or a company which wishes to remake itself, to have the ability to turn knowledge into insights around the products and markets in which a company and its competitors operate, how well they operate within them, and then ultimately to then understand the true value proposition each player provides to the end customers.Even if one's goal is not to dominate an entire market: merely having reliable and high-quality marketing data can assist in driving value to the bottom line by enabling favorable strategic pricing moves and/or accretive product offering/mix decisions. These actions are most often minimal in cost to implement yet they yield staggering benefits to the bottom line in both near and far-term horizons: now you are building a tangible competitive advantage, now you are pleasing your customers by knowing them better, and now you are delighting your investors by producing steadily climbing returns. Now, you are winning!