Ahmad Shaheen, Phd

Ahmad Shaheen, Phd Email and Phone Number

Professor (Assistant) of Marketing and Management @ College of Management & Technology (Alexandria)
Ahmad Shaheen, Phd's Location
Alexandria, Egypt, Egypt
About Ahmad Shaheen, Phd

As an Assistant professor and marketing consultant, I specialize in bridging the gap between theoretical marketing concepts and practical, real-world applications. My journey in academia and industry over the past 13+ years has been driven by a commitment to innovation, particularly in integrating AI and data analytics into marketing education and business strategies.My Ph.D. research explored the impact of influencer marketing on consumer decision-making, highlighting the importance of parasocial relationships in today's digital environment. This work has informed my teaching and consulting practices, where I focus on leveraging emerging technologies to drive engagement and results.In the classroom, I prioritize active learning through project-based assignments, gamification, and the incorporation of real-life case studies. My goal is to make learning interactive and relevant, ensuring students are well-equipped to navigate the complexities of modern marketing.Outside of academia, I work with businesses to develop AI-driven marketing automation strategies, optimize processes, and enhance customer engagement. By applying advanced quantitative techniques and leveraging tools like HubSpot, Zapier, and data analytics platforms, I help clients achieve measurable improvements in performance.I'm always eager to connect with fellow professionals, educators, and innovators who share a passion for advancing marketing practices and education.Expertise Areas:- AI in Marketing- Digital Marketing Strategy- Marketing Analytics and Automation- Data Science and Machine Learning in Marketing- Project-Based Learning and Educational Innovation- Customer Relationship Management- Quality Management and Business Development- Digital TransformationWhether you’re an academic leader aiming to elevate your marketing curriculum, a business looking to drive growth through digital transformation, or a professional seeking cutting-edge strategies, I’m here to guide you.Let’s connect and explore how we can leverage the power of AI, data, and marketing innovation to achieve exceptional results.Ready to take your marketing, education, or business to the next level? Let’s start a conversation today.

Ahmad Shaheen, Phd's Current Company Details
College of Management & Technology (Alexandria)

College Of Management & Technology (Alexandria)

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Professor (Assistant) of Marketing and Management
None
Website:
aast.edu
Employees:
7494
Ahmad Shaheen, Phd Work Experience Details
  • College Of Management & Technology (Alexandria)
    Professor (Assistant) Of Marketing And Management
    College Of Management & Technology (Alexandria)
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  • Skillsdynamix
    Instructor
    Skillsdynamix Nov 2024 - Present
    As an instructor for the Education for Employment Egypt initiative, in partnership with Skills Dynamix, I delivered a comprehensive course module on Sales Performance and Process Optimization. This module, which spanned 24 hours, was designed to help participants understand the sales process and enhance performance through structured, flexible methods. Key areas included the sales funnel stages, CRM tools and techniques, sales process customization based on customer profiles, and effective closing and follow-up strategies. I engaged participants through interactive learning activities such as sales role-plays, CRM simulations, and a hands-on sales funnel workshop, equipping them with practical skills in negotiation, CRM pipeline management, and sales process design. This experience further enriched my teaching methodology, aligning well with my focus on data-driven, practical learning for impactful student outcomes.
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  • Family Cheese
    Senior Business Consultant
    Family Cheese Nov 2024 - Present
  • Egypt-Japan University Of Science And Technology (E-Just)
    Adjunct Professor Of Marketing
    Egypt-Japan University Of Science And Technology (E-Just) Oct 2024 - Present
    Redesigned the "Marketing in a Dynamic Environment" Master's course to incorporate modern marketing concepts, digital transformation, AI integration, and data analytics.Updated course objectives and student outcomes to align with current industry practices, emphasizing measurable and actionable skills.Implement active learning strategies, including case studies, group projects, simulations, and workshops.Utilized marketing software tools like chatgpt, similarweb and Hootsuite to provide hands-on experience.
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  • International Transport And Logistics Institute
    Adjunct Professor Of Business
    International Transport And Logistics Institute May 2024 - Present
    Alexandria, Alexandria, Egypt
    I teach Organization Marketing to MBA students, focusing on strategic marketing planning and implementation. Additionally, I instruct Advanced Studies in International Marketing for Professional Doctorate students specializing in Logistics and Supply Chain Management (Hospitals). By integrating international marketing strategies with logistics, I help students gain a comprehensive understanding of global markets.
  • Aastmt College Of Management And Technology Alamein Campus
    International Program Adjunct Professor
    Aastmt College Of Management And Technology Alamein Campus Jan 2024 - Present
    In the dynamic landscape of international education, I tailored courses to meet the unique needs of a diverse student body, enhancing their learning experience and satisfaction.• Adaptive Teaching: Delivered courses tailored to an international setting, skillfully adapting to diverse student needs and learning styles, leading to a 25% increase in student satisfaction scores.• Innovative Engagement: Fostered student engagement through gamification, real-life examples, and domestic case studies, creating a vibrant and interactive learning environment.
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  • Mba-Arab Academy For Science, Technology & Maritime Transport
    Adjunct Professor Of Marketing And Strategy
    Mba-Arab Academy For Science, Technology & Maritime Transport Jan 2023 - Present
    I teach seminars in Marketing, Marketing Research, and Strategic Management, focusing on strategic planning, implementation, and evaluation. At the Smart Village campus, I lead the "Starting Up a New Business – Business Plan Competition" course, guiding MBA students in entrepreneurial ventures using real-world case studies.
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  • College Of Management & Technology (Alexandria)
    Professor (Assistant) Of Marketing And Management
    College Of Management & Technology (Alexandria) Sep 2022 - Present
    Alexanderia
    As an Assistant Professor at AASTMT, I teach courses in Principles of Marketing, Digital Marketing, Quantitative Marketing Research, Marketing Analytics, and Integrated Marketing Communication. By integrating AI and prompt engineering into my courses, I've increased student performance and engagement by 20%.I believe in making learning practical and engaging. Through project-based learning and gamification, I ensure that 80% of coursework is hands-on. I also guide students in advanced data analysis using SPSS, NVivo, and SmartPLS. Supporting students is a priority for me; I advise over 20 students each semester and provide dedicated assistance to 30 special needs students.
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  • College Of Management & Technology (Alexandria)
    Lecturer Of Business Administration
    College Of Management & Technology (Alexandria) Sep 2012 - Aug 2022
    Egypt
    During my tenure as a lecturer, I taught a wide range of subjects, including materials and logistics management, operations management, marketing management, digital marketing, advertising management, organizational analysis and design, consume behavior, operations research, integrated marketing communications, organizational behavior, feasibility studies, advanced marketing, and strategic management. I emphasized entrepreneurial skills through hands-on projects and advised over 40 students per semester.
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  • College Of Management & Technology (Alexandria)
    Quality Management Coordinator
    College Of Management & Technology (Alexandria) 2018 - 2021
    Alexandria, Egypt
    • Streamlined accreditation procedures, reducing certification time by 50%.• Successfully implemented Quality Management Systems that enhanced institutional efficiency and compliance with ISO, NAQAA, and AACSB standards.
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  • College Of International Trade & Logistics
    Adjunct Professor Of Management
    College Of International Trade & Logistics Sep 2022 - Present
    Aswān, Aswan, Egypt
    I deliver specialized courses in Procurement Management, Retail Management, Customer Relationship Management, and Strategic Management. By introducing quantitative methods and AI applications, I help students develop practical skills. I also emphasize professional skills like communication and negotiation through real-life examples and applications.
  • Freelance
    Small Business Consultant
    Freelance Jul 2009 - Present
    As a freelance consultant, I specialize in developing AI-driven marketing automation strategies, process optimization, and strategic management consulting. I've helped clients across various industries achieve significant improvements in customer engagement, operational efficiency, and sales growth. I also enjoy mentoring junior consultants and conducting market research to support client decision-making.
  • Yat Learning Centers
    Digital Marketing Instructor
    Yat Learning Centers Apr 2024 - Nov 2024
    At the Digital Egypt Pioneers Initiative, I developed and teach a digital marketing curriculum covering SEO, social media marketing, and performance marketing. I've integrated AI and prompt engineering concepts into the program, equipping over 60 students with essential digital marketing skills using tools like Leonardo AI and ElevenLabs. Our project-based approach has led to a 30% improvement in student job placement rates.
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  • New Horizons
    Course Instructor
    New Horizons 2018 - 2019
    Alexandria, Egypt
    • Leveraged my expertise to deliver a diverse range of courses, covering areas such as Marketing Fundamentals, Sales Management, and Negotiation Skills.• Conducted specialized training sessions for trainers (TOT), equipping them with the necessary skills and knowledge to effectively educate others.• Taught practical skills courses in Time Management and Public Speaking, enhancing students' personal and professional development.• Guided students through the intricacies of Business Model Development and Idea Validation, providing them with valuable insights into the entrepreneurial process
  • Tiec
    Marketing Instructor
    Tiec 2018 - 2019
    Alexanderia
    I provided individualized training on customer validation, persona building, and strategic marketing with a quantitative approach. By assisting startups in developing tailored marketing strategies using tools like Canva and AnswerThePublic, we achieved a 20% increase in startup revenues.
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  • Piraeus Bank Egypt
    Customer Service Representative
    Piraeus Bank Egypt Aug 2012 - Sep 2012
    Alexandria, Egypt
    In an unaffiliated survey, we achieved a customer satisfaction rating of 97%.Each month, we successfully responded to more than 1,500 customer inquiries.Identified and fixed 80% of the problems that the customers were experiencing.Consistently, we were provided with positive feedback from our customers.
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Ahmad Shaheen, Phd Skills

Strategic Planning Critical Thinking Project Management Market Analysis Strategic Marketing Teamwork Analytical Skills Training Public Speaking Spss Market Research Entrepreneurship Development Entrepreneurship Education Creative Entrepreneurship Microsoft Office Business Modeling

Ahmad Shaheen, Phd Education Details

Frequently Asked Questions about Ahmad Shaheen, Phd

What company does Ahmad Shaheen, Phd work for?

Ahmad Shaheen, Phd works for College Of Management & Technology (Alexandria)

What is Ahmad Shaheen, Phd's role at the current company?

Ahmad Shaheen, Phd's current role is Professor (Assistant) of Marketing and Management.

What schools did Ahmad Shaheen, Phd attend?

Ahmad Shaheen, Phd attended Arab Academy For Science, Technology And Maritime Transport, Arab Academy For Science, Technology And Maritime Transport, Arab Academy For Science, Technology And Maritime Transport.

What skills is Ahmad Shaheen, Phd known for?

Ahmad Shaheen, Phd has skills like Strategic Planning, Critical Thinking, Project Management, Market Analysis, Strategic Marketing, Teamwork, Analytical Skills, Training, Public Speaking, Spss, Market Research, Entrepreneurship Development.

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