Dr. Amy Gajewski Email & Phone Number

Wausau, Wi, Us

Wausau, Wisconsin Area

Deliver course instruction in person, hybrid, and online. Teach in 3, 8, and 16-week formats. Experience with Blackboard and Canvas.Mentor high school teachers who teach transcripted credit coursesNew faculty mentor Phi Theta Kappa Honor Society co-advisor 5 Star Chapter and Top 100 ChapterTeach a diverse student population, including International program students, at risk student populations, and returning adult students Highlights:Analyzed marketing program curriculum, recommended updates to meet the changing needs of industry demands related to Digital Marketing. Developed a complete Digital Marketing Associate Degree.Developed curriculum for: Social Media Campaigns 1, Social Media Campaigns 2, Mobile Marketing, Digital Marketing Strategy, Content Marketing, SEO Analytics, Email Marketing Strategies, and CRM. Classes were developed for in-person and online delivery, and offered beginning with the Fall 2014 semester. Developed curriculum for: Business Law, Retail Management, Global Marketing, Advanced Sales, Customer Service, Retail Operations Management, Marketing Presentations, Intro to Marketing, Integrated Marketing Communications, and Marketing Management. DECA Club Advisor. Oversee student coordination of fundraising activities, community service, State and National Competition placement. Club was awarded greatest growth year over year, increasing membership by 250% from 2014 to 2015.Classes I teach include: Social Media Campaigns 1 and 2, Customer Service, Advanced Sales, Business Law, Entrepreneurship, Intro to Business, Email Marketing Campaigns, Digital Marketing Strategies, Marketing Management, Global Marketing, SEO & Analytics, Mobile Marketing, Content Marketing, Market Research, Personal Branding, Introduction to Marketing, Integrated Marketing Communications, Marketing Principles, and Marketing PresentationsExperience with Canva, Mentimeter, Simple Syllabus, Google Docs, Google Analytics, Kahoot, ChatGPT, AI Prompt Writing

Wausau, Wisconsin Area

Adjunct marketing instructor teaching both online and in the classroom. Created Social Media Campaigns course. Courses taught: Marketing Principles, International Marketing, Ecommerce Marketing, Social Media Campaigns, Merchandising Management and Customer Service.

Rhinelander, Wi

• Delivered face-to-face and online classroom instruction to students in a 16-week semester format. Utilized professional work experiences and integrated “real life” examples into curriculum content.Highlights:• Instructed and led classroom learning for Business Finance, Business Law & Ethics, Internet Marketing, Sales, and Business Marketing courses, including serving the Native American population located in Lac du Flambeau.• Integrated course competencies and outcomes maintained in WIDS into everyday classroom activities with measurable results.• Formulated partnerships with local high school business instructors to offer college credit to high school students.

Stevens Point, Wi

• Delivered face-to-face classroom instruction to students in a 16-week semester format. Connected with local business leaders to present relevant topics to the classroom to enhance learning.Highlights:• Created a dynamic classroom that inspires students to learn and grow in Marketing Principles, Buyer Behavior, Market Research, and Management Foundations courses.• Engaged students in the classroom to assist them in a positive college experience that will later help them develop a successful career-path. • Mentored students through internship courses, coach and advise students to prepare for the job search process and interviews.

Wausau, Wisconsin Area

A health care system of over a dozen hospitals and over 40 clinics. Developed, planned, and implemented the on-going management of service line marketing strategies. Service lines included oncology, ophthalmology, orthopedics, audiology, neurology, pain management, and sleep center service lines. This was accomplished through building relationships through strategic planning meetings with department managers, physicians, and administrative staff.• Increased orthopedic patient volume by 20% as result of an aggressive marketing campaign that included radio, TV, billboards, print, web banners, a revised website, direct mail, Adwords, and a consumer educational series. Co-developed a "joint camp" for patients. • Participated as a key team member to launch a breast care center that included the goals of: increased patient satisfaction, consumer awareness, national certification, and better treatment options. Developed consumer educational materials and increased patient satisfaction scores from 80% to 95% within 4 months.• Worked as a part of a collaborative team to launch a new organizational brand campaign, which included internal and external strategic development of new print, web, TV, radio ads and collateral pieces. Surveyed the market to understand consumer awareness. • Developed a marketing strategy for ophthalmology services that included a 20% increase in optical center sales as a result of increased advertising and coordinating biannual trunk fashion shows. • Organized cross-functional work teams to plan and create coordinated marketing messages and programs across the hospital and clinic system, including during the integration of Affinity Health System with Ministry Health Care.• Developed original and creative consumer educational events that were fun, informative, and involved community members and physicians such as Scrap out Cancer and Ladies Night out sleep events.• Launched ADDY-award winning orthopedics campaign.

Wausau, Wisconsin Area

Managed ecommerce sites Footlocker.com, Lady Footlocker.com, Kids Footlocker.com, ESPN.com, Champssports.com, and the AFLshop.com. Launched high demand new products through the website. Highlights:• Developed online promotions and email marketing to drive sales of over $75 million for all sites, achieving sales growth of over 20% year over year.• Supervised a team of six, including account managers and Internet Marketing Specialists.

Wausau, Wisconsin Area

Manager of Product Development, product line responsibility for kids scissors,school tools and paper trimmer line of products both in the office and craft markets. Attended trade shows, sales calls. Held sales manager role within the craft and hardware markets. • Developed award-winning new products: Non-Stick Fiskars Scissors and Fiskars Classroom Compass• Developed and launched over 25 new product sku’s in one year.• Worked closely with manufacturing and purchasing team to identify inefficiencies and implement over $750,000 in product cost savings.• Organized cross functional product development team with manufacturing and R&D to develop and launch complex product lines.• Championed extensive product research project for scissors, paper trimmers and school tools lines and utilized results to set strategic marketing plan.• Created, implemented and followed strategic business plans for key product categories resulting in a successful product launch, maintaining retail placement at Office Max and Office Depot and securing over $3 million in annual business in the commercial catalog channel.• Recommended product placement strategies for key accounts such as Walmart, Target, Office Depot, Costco, and Walgreens. Increased sales at Walmart by 20% on one sku with new planogram recommendation.• Created and presented selling story to national sales team to prepare them for all sales calls and consumer meetings.• Designed and implemented national consumer coupon (FSI) promotion to gain greater product placement at retail during the Back to School selling season.• Key driver in development of new product development process utilized by entire organization, resulting in better communication between teams, more on-time projects and an organized project management method.• Created and developed direct import program for complete line of back-to-school products to combat competitive import products, resulting in continued retail placement and sales.

Greater Chicago Area

Managed marketing division budget. Supervised and mentored marketing assistant and sales team. Participated in key account presentations and assisted with development of account strategies. Planned and managed new product development activities. Formulated strategies for new business development opportunities. Supported field and in-house sales team by developing sales manuals, support literature, launch kits, and catalogs. Analyzed product sales results and followed budgets. Conducted product training for customer service, sales, and dealer-partners.• Responsible for the start up of a new division with focus on the K-12 education market.• Created and executed successful marketing plan.• Worked with sales managers to build account relationships by establishing the organization as a “key partner” and gained exclusive product placement in the School Specialty catalog, generating an additional $2 million in annual sales.• Attended all major sales account calls, presented products, and sold promotional programs.• Created back to school promotional program, resulting in a 20% sales increase and placement of 4 brand new product sku’s in the catalog accounts.• Developed brand new writing board line, presented it directly to school districts and generated $1.5 million in first year sales.• Worked with operations staff to move a production plant from the US to Mexico.• Initiated website development to service customer ordering needs and to offer an accessible product information resource. Made all the product line updates to the website.• Created and executed the division’s advertising plan. Wrote press releases for new products and events and built relationships with editors to gain free press. Targeted customers through many direct mail programs.• Conducted a large scale survey of teachers on buying habits and product preferences.• Developed trade show strategy that included 80 shows per year to introduce new products. Created all trade show materials.

Green Bay, Wisconsin

Consulted with American Express Financial Advisor clients regarding auto, home, and umbrella insurance.Corporate trainer for inbound and outbound insurance sales representatives Trained sales representatives on effective closing techniques.Exceeded yearly sales goal by 128% by making outbound cold calls.

Bba, Accounting And Marketing Emphasis

Activities and Societies: Camaraderie social group: President, Social Chair, MDA SuperDance Chair, Treasurer; Accounting Club: Treasurer.

Master Of Business Administration - Mba, Business/Project Management

Emphasis in leadership, management, and project management courses.

Doctorate Of Business Administration, Marketing, 4.0

Activities and Societies: Published "A Qualitative Study of How Facebook Storefront Retailers Convert Fans to Buyers" Doctorate.

Master Of Business Administration (Mba), Business/Marketing In Conjunction With Uw-Oshkosh Mba Program

Mba, Business

Emphasis in Strategic Management and Project Management

Bachelor Of Business Administration - Bba, Business Administration/Accounting/Marketing

High School Diploma, College Prep

Activities and Societies: Varsity Tennis Team, Varsity Baseball Manager, Cheerleader, SADD, Key Club, Spanish Club, Business World.

Grade School

Activities and Societies: volleyball, cheerleader, volunteer work, girl scouts