Dr Amy Heaps Email and Phone Number

Category Marketing Analyst at Dale Farm. Recently completed my PhD research at Ulster University (2023), I have previously graduated from Ulster gaining a first class degree in Consumer Management and Food Innovation. My interests include; Consumer Behaviour, Food Innovation, New Product Development, Food Marketing and Advertising, Food Labelling Legislation and Shock or Fear methods used in regards to encouraging consumer behaviour change. Experience in NPD, Food Sensory Science, Research, Both Quantitative and Qualitative Data Collection and Analysis. I have also experience in preparing lectures and giving lectures at university level.