Dr. Anusua Saha Email & Phone Number

Erkrath, Nrw, De

Düsseldorf, North Rhine-Westphalia, Germany

Cuttack, Odisha, India

• Leading the design team for a complete revamp of the existing platform targeted to be more intuitive in user experience. New platform launch targeted towards end of 2024• Co-ordination with Product Owner to receive market feedbacks impacting design iterations• Usability testing of Figma prototype with internal & external stakeholders

Wuppertal, North Rhine-Westphalia, Germany

• Led the mobile first design solutions for new product offerings with a target to increase user engagement by 15%• Provided innovative solutions for 10 feature requests by effective stakeholder management• Evaluation of user personas, user journeys & usability studies for new product features• Responsible for managing and continuous development of the Barmenia design system• Design and usability testing in Android & iOS devices following agile methodologies

Düsseldorf, North Rhine-Westphalia, Germany

• Responsible for driving the “Digital Women’s program” – initiative to drive digital literacy across women in NRW region, Germany • Program management – from promotion across multiple channels, student recruitment process to ensuring successful program completion • Responsible for managing design systems for official website and different promotional channels via posters, videos etc. • Part of the team in designing and implementing student outreach programmes in NRW region to further spread digital literacy across target groups

Düsseldorf, North Rhine-Westphalia, Germany

Responsible for effective curriculum management for various programs: co-ordinating with stakeholders like students, teaching community and program sponsors

Prague, Czechia

• Development of product placement strategy across suitable markets considering latest product trends & services in License Management industry • Conceptualization and design of the official web interface carrying out extensive user research across target markets• Development and evaluation of user personas, user journeys & usability studies for new planned feature offerings • Involved in digital promotional initiatives for the solution offerings across various social media platforms • Market research for potential growth avenues among existing & potential customers

Faculty Of Management And Econmics, Zlin, Czech Republic

District Zlin, Czech Republic

A successful individual project funded by Tomas Bata University and the Czech government for carrying out research activities sanctioned for two consecutive years. The project aimed at ful-filling the research on studying “Parameters of Consumer’s perception and attitude on buying green products from the cross-cultural aspect: A comparative study between India and Czech Republic”. IGA/FAME/2013/035The project outcome was in the form of publications in different conferences and journals.

Prague, Czechia

• Involved in gaining strategic insights on effectiveness of specific promotions in certain target markets in the FMCG industry • Responsible for using different research methodologies (pre-field, in-field & post-field research) to identify promotional impacts via user behaviour trends • Gained expertise in using various consumer insights tools to information gathering and delivering actionable recommendations• Coordinate vendor management and invoicing processes• Ensure proper project documentation with quality and timely delivery• Monitor and reporting project financial performance• Identify potential project efficiency opportunities, propose highlights and solutions to contribute to the continuous development

District Breclav, Czech Republic

• Responsible for carrying out market study for the usage of Bio-detergents in the European Union region • Comparative study of major companies in the segment focussing on product safety and goods certification compliance process • Evaluate user behaviour patterns to understand preference of bio detergents over regular product portfolio

Otrokovice, Czech Republic

• Successfully developed relationships and built business with primary customers (commercial airlines) in Europe, Russia & CIS countries.• Conducted specific market research analysis.• Negotiated new and renewal contacts and follow through with strong emphasis on service and development of client relationshipsKey Accomplishment:- Dealth with leaders of L410 in Asia, Europe and Russia- Established business relationship with major European airlines- Established new database for the existing and new clients in this specific domicile

Napajedla, Czech Republic

• Working with PVC, PPT materials used for flooring and roofing companies and clients in Asia especially in China, India and Baltic region.• Conducted specific market research analysis of the specific countries in these regions and finding the buyers and dealers for the specific materials such as different PVC and PPT foils.

Doctor Of Philosophy - Phd, Economics And Management

Activities and Societies: Doctoral thesis on "A framework for studying consumer intention towards green consumerism in India"

Ux/Ui Design Intermediate

Intro To Ux Design

Master'S In Management And Marketing (Ing.)

Activities and Societies: Master thesis on "Project on Marketing strategy of Nokia in India"

Bachelor'S In Business Administration (Bc.), Business Administration And Management, General, Secured 'A'

Activities and Societies: Bachelor thesis on "Bottom of the Pyramid: A Novel Approach for marketing strategy""Bottom of the Pyramid.