Dr Avis Ellis-Charles Email and Phone Number
My 40+ year career in the luxury fashion industry has been empowering, energising and inspiring. It blends deep insights into all aspects of haute couture, a passion for traditional crafts and heritage and an active commitment to the support of women artisans in developing countries. This multifaceted experience, underpinned by extensive cultural and historical research, has opened fresh, exciting opportunities for creative collaboration, academic teaching and mentoring and has strengthened my reputation as a highly respected thought leader and EDI specialist.Early experiences have given me an excellent creative and commercial grounding. I worked with fashion leaders, Susan Small, Norman Hartnell and Hardy Amies, and then joined Vivienne Westwood as Head of Studio, working with her technical team to produce seasonal collections. This was followed by six years as Personal Shopper at Harrods, with royalty and celebrities among my clients.I launched my consultancy, Avis Charles Associates (ACA) in 2003, to advise on creative strategy, industry training, artisan development, design and branding and sustainability, and guide major stakeholders looking to achieve EDI, decolonisation and sustainable goals. Notable achievements included association with industry fashion leaders, AHNDE Malaysia and Chrstopher Kane, and a post as Creative Technical Consultant for Victoria Beckham for 12 seasons. My commitment to EDI underpins everything I undertake. Its primary focus is on promoting equitable opportunities throughout the global fashion industry through encouraging designers to re-examine their product planning, marketing and retail strategies. At ACA, I pioneered ground-breaking initiatives such as the ITC UN Artisan project that brought together fashion students and women artisans from Peru, Ethiopia, India, Papua New Guinea, Palestine and Mongolia. My EDI expertise and value in the world of fashion has been widely recognised, most recently with an Honorary Arts Doctorate from De Montfort University for my advocacy and mentoring work, and efforts in supporting the advancement of talented women and girls in emerging nations. My burning ambition at this stage in my life is to share my vision, knowledge and unique perspectives through consultancy, non-executive and advisory roles and speaking engagements. My EDI expertise is a strong and valuable asset. It is based on respect for ethnic diversity and a deep appreciation of cultural and historical differences, and helps to deliver lasting, sustainable industry benefits.Contact me for more information.
Various Fashion Colleges
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Visiting Lecturer And Doctoral Examiner And Atelier PractitionerVarious Fashion CollegesLondon, Gb
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Founder. Creative Director, Consultant & Business AdvisorAvis Charles Associates 1995 - PresentLondon, United KingdomI launched my international consultancy to focus on creative strategy, academia and training, artisanal development, design / brand advisory services and social sustainability. My clients include major luxury brands, international funds, global corporates, NGOs and academic institutions.I embed historical and cultural relevance into global brands, devise creative strategies to help businesses and individuals reach their inclusive goals and establish entrepreneur development platforms for women from emerging markets to promote social sustainability. I also help stakeholders achieve EDI, decolonisation and sustainability goals, and mentor and promote artisanal talent in countries such as Peru, Palestine, Papua New Guinea, Mongolia, Ethiopia and India.♦ Achieved long-term objectives with Artisan project for International Trade Centre (ITC) jointly with UN, launched to enable women artisans from six developing nations reap commercial benefit from trade opportunities. ♦ Embedded historical and cultural relevance into global fashion brands; advised high-profile designers on all aspects of planning, marketing and retail strategies. ♦ Collaborated with top-tier fashion leaders to maximise the impact of their luxury collections: ▪️ Advised AHNDE brand, guiding Tanya Stevens through design process to sampling and fashion show.▪️ Played key part in sampling and preparations for final fashion show at Christopher Kane.▪️ Acted as Creative Consultant and Technical Developer for Victoria Beckham for 12 seasons; worked on collection creation and runway show presentations.♦ Worked with artisans in Rwanda with Women for Women International. Delivered unique programme for entrepreneurs and female artisans in KwaZulu-Natal. Planned and developed Africa Fashion International in South Africa.♦ Participated in Women for Women Fashion Show in collaboration with Browns & Mrs Joan Burstein CBE. ♦ Advised V&A and other institutions on fashion and cultural exhibits. -
Visiting Lecturer / Doctoral Examiner / Atelier PractitionerVarious Fashion Colleges 2003 - PresentLondon, United KingdomFollowing description of Visiting Lecturer / Doctoral Examiner / Atelier Practitioner roles applies to several institutions: Ravensbourne, London College of Fashion, University of the Arts, De Montfort University, Parsons School of Design, Fashion Institute of Technology, LISOF, University of California, Cape Peninsula University of Technology, Southampton University, Bath Spa University, Liverpool John Moores UniversityI am regularly invited by major international educational institutions to teach on their undergraduate and postgraduate design courses. I also provide insights on areas such as sustainability, artisan development and the economic value of the fashion industry across Africa to influence departmental research. I am an experienced PhD examiner, with particular focus on African continent and international studies, and lead course validation activities.
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Head Of StudioVivienne Westwood 1993 - 1997London, United KingdomI worked directly with business owner, Vivienne Westwood, planning the cut, sew, fitting and delivery schedules, and liaised closely with the pattern makers and seamstresses to develop seasonal collections, including Red Label and Gold Label as well as client private orders. -
Personal ShopperHarrods 1984 - 1990London, United KingdomAs a personal shopping and image consultant I developed an exclusive client base and generated substantial annual sales.
Dr Avis Ellis-Charles Education Details
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Fashion Design And Development -
Fashion (Womenswear Fashion)
Frequently Asked Questions about Dr Avis Ellis-Charles
What company does Dr Avis Ellis-Charles work for?
Dr Avis Ellis-Charles works for Various Fashion Colleges
What is Dr Avis Ellis-Charles's role at the current company?
Dr Avis Ellis-Charles's current role is Visiting Lecturer and Doctoral Examiner and Atelier Practitioner.
What schools did Dr Avis Ellis-Charles attend?
Dr Avis Ellis-Charles attended London College Of Fashion, University Of The Arts London, University Of The Arts London.
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