Benny Cheung

Benny Cheung Email and Phone Number

Director of Research and Behavioural Science @ Be-IQ
Cambridge, GB
Benny Cheung's Location
Cambridge, England, United Kingdom, United Kingdom
Benny Cheung's Contact Details

Benny Cheung work email

Benny Cheung personal email

n/a
About Benny Cheung

I am an established leader with vast commercial experience in research, analytics, insights and product consulting, specialising in applied behavioural science. My expertise lies in utilising various quantitative research methods (e.g. behavioural survey, online experiment) and data analytics to help brands to identify target audience, uncover underserved needs, develop products, and optimise experience. I am also well-versed in modern management principles and processes such as Lean, Agile, and OKR. With a diverse industry background spanning retail, telecoms, utility, financial services, ecommerce and policy, I have a strong focus on project delivery, team development and stakeholder management.With two decades of agency-side experience behind me, I now seek to democratise my domain knowledge and expertise. I help firms improve their research capability, build and upskill their teams, and adopt best practice in applying behavioural science in their research and product development processes.

Benny Cheung's Current Company Details
Be-IQ

Be-Iq

View
Director of Research and Behavioural Science
Cambridge, GB
Website:
beiq.com
Employees:
7
Benny Cheung Work Experience Details
  • Be-Iq
    Director Of Research And Behavioural Science
    Be-Iq
    Cambridge, Gb
  • Be-Iq
    Director Of Research & Behavioural Science
    Be-Iq Nov 2023 - Present
    London, United Kingdom
    Develop state-of-the-art digital risk profiling tool for financial services providers: • Deliver end-to-end research projects• Build and develop research team• Inject behavioural science expertise in support of product development
  • Freelance
    Research & Behavioural Science Consultant
    Freelance Nov 2023 - Present
    London/Cambridge, United Kingdom
    • Improve startups' research capability by shadowing/co-working on live projects• Build and grow in-house research and insights team• Develop team via individual coaching on research/analytics/insights/product domain knowledge• Apply behavioural science principles in research and product development
  • Dectech
    Non-Executive Director
    Dectech Nov 2023 - Present
    London, United Kingdom
    • Originate and deliver selected client projects• Provide firm governance support as needed
  • Dectech
    Director
    Dectech Apr 2010 - Oct 2023
    London, United Kingdom
    • Oversee project delivery, own senior client relationships• Conduct firm governance, including talent acquisition/development• Develop new products, e.g., Behaviourlab, Brand and Fraud Prevention practices• Notable projects include:- The Open University fee elasticity and funding innovation- HSBC/first direct current account joining incentive revamp- RSA More Than rewards program comms/UX optimisation- Deliveroo Plus feature and pricing optimisation- IFB opportunistic insurance fraud prevention program inception- Plan UK child sponsorship proposition development- British Gas next generation proposition development- giffgaff brand/campaign tracking & ad copy testing
  • Decision Technology Ltd
    Principal
    Decision Technology Ltd Apr 2008 - Mar 2010
    London, United Kingdom
    • Manage project and cross-discipline stakeholders, developed high-talent teams• Deliver recommendations to senior audiences and influenced their decisions• Notable projects include:- IKEA purchase decision mapping- Sky strategic pricing planning- OFT high-cost credit review- E.ON B2B purchase decision mapping
  • Decision Technology
    Associate
    Decision Technology Apr 2005 - Mar 2008
    London, United Kingdom
    • Execute empirical research: fieldwork design, data modelling, and reporting• Notable projects include:- Tesco range image management- ABI risk disclosure design optimisation- E.ON building brand familiarity strategy- Tesco store selection decision mapping
  • Mrc Laboratory Of Molecular Biology (Lmb)
    Post-Doctoral Research Fellow
    Mrc Laboratory Of Molecular Biology (Lmb) Apr 2003 - Apr 2005
    Cambridge, United Kingdom
    • Conduct scientific research in behavioural genetics• Author articles in peer-reviewed journals

Benny Cheung Education Details

Frequently Asked Questions about Benny Cheung

What company does Benny Cheung work for?

Benny Cheung works for Be-Iq

What is Benny Cheung's role at the current company?

Benny Cheung's current role is Director of Research and Behavioural Science.

What is Benny Cheung's email address?

Benny Cheung's email address is bc****@****h.co.uk

What schools did Benny Cheung attend?

Benny Cheung attended University Of Cambridge, University Of Bath.

Who are Benny Cheung's colleagues?

Benny Cheung's colleagues are Fiona Lovett, Michael F., Tom Moore, Oscar Spevack.

Not the Benny Cheung you were looking for?

  • 1
    gmail.com
  • Benny Cheung

    Senior Manager, Regional It At Dentsply Sirona
    Greater Oxford Area
    4
    gmail.com, netvigator.com, dentsply.com, dentsplysirona.com
  • Benny CHEUNG

    Operations, Middle Office, Back Office, Settlements
    United Kingdom
  • Benny C.

    Msc In Quantity Surveying; Quantity Surveyor; Assistant Quantity Surveyor; Quantity Surveyor Trainee; Estimator;Junior Estimator; Contract Administrator
    Birmingham

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.