I am an established leader with vast commercial experience in research, analytics, insights and product consulting, specialising in applied behavioural science. My expertise lies in utilising various quantitative research methods (e.g. behavioural survey, online experiment) and data analytics to help brands to identify target audience, uncover underserved needs, develop products, and optimise experience. I am also well-versed in modern management principles and processes such as Lean, Agile, and OKR. With a diverse industry background spanning retail, telecoms, utility, financial services, ecommerce and policy, I have a strong focus on project delivery, team development and stakeholder management.With two decades of agency-side experience behind me, I now seek to democratise my domain knowledge and expertise. I help firms improve their research capability, build and upskill their teams, and adopt best practice in applying behavioural science in their research and product development processes.