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Benny Cheung Email & Phone Number
Director of Research and Behavioural Science
at
Be-IQ
1 work email found
@dectech.co.uk
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Director of Research and Behavioural Science
Location
Cambridge, England, United Kingdom
Company size
Who is Benny Cheung? Overview
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Quick answer
Benny Cheung is listed as Director of Research and Behavioural Science at Be-IQ, a with 7 employees, based in Cambridge, England, United Kingdom. AeroLeads shows a work email signal at dectech.co.uk and a matched LinkedIn profile for Benny Cheung.
Benny Cheung previously worked as Director of Research & Behavioural Science at Be-Iq and Research & Behavioural Science Consultant at Freelance. Benny Cheung holds Phd, Behavioural Genetics from University Of Cambridge.
Company email context
Email format at Be-IQ
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{first_initial}{last}@dectech.co.uk
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AeroLeads found 1 current-domain work email signal for Benny Cheung. Compare company email patterns before reaching out.
Profile bio
About Benny Cheung
I am an established leader with vast commercial experience in research, analytics, insights and product consulting, specialising in applied behavioural science. My expertise lies in utilising various quantitative research methods (e.g. behavioural survey, online experiment) and data analytics to help brands to identify target audience, uncover underserved needs, develop products, and optimise experience. I am also well-versed in modern management principles and processes such as Lean, Agile, and OKR. With a diverse industry background spanning retail, telecoms, utility, financial services, ecommerce and policy, I have a strong focus on project delivery, team development and stakeholder management.With two decades of agency-side experience behind me, I now seek to democratise my domain knowledge and expertise. I help firms improve their research capability, build and upskill their teams, and adopt best practice in applying behavioural science in their research and product development processes.
Current workplace
Benny Cheung's current company
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8 roles
Benny Cheung work experience
A career timeline built from the work history available for this profile.
Director Of Research & Behavioural Science
CurrentDevelop state-of-the-art digital risk profiling tool for financial services providers: • Deliver end-to-end research projects• Build and develop research team• Inject behavioural science expertise in support of product development
Nov 2023 - Present
Research & Behavioural Science Consultant
Current
Freelance
• Improve startups' research capability by shadowing/co-working on live projects• Build and grow in-house research and insights team• Develop team via individual coaching on research/analytics/insights/product domain knowledge• Apply behavioural science principles in research and product development
Nov 2023 - Present
Non-Executive Director
Current• Originate and deliver selected client projects• Provide firm governance support as needed
Nov 2023 - Present
Director
• Oversee project delivery, own senior client relationships• Conduct firm governance, including talent acquisition/development• Develop new products, e.g., Behaviourlab, Brand and Fraud Prevention practices• Notable projects include:- The Open University fee elasticity and funding innovation- HSBC/first direct current account joining incentive revamp- RSA More Than rewards program comms/UX optimisation- Deliveroo Plus feature and pricing optimisation- IFB opportunistic insurance fraud prevention program inception- Plan UK child sponsorship proposition development- British Gas next generation proposition development- giffgaff brand/campaign tracking & ad copy testing
Apr 2010 - Oct 2023
Principal
• Manage project and cross-discipline stakeholders, developed high-talent teams• Deliver recommendations to senior audiences and influenced their decisions• Notable projects include:- IKEA purchase decision mapping- Sky strategic pricing planning- OFT high-cost credit review- E.ON B2B purchase decision mapping
Apr 2008 - Mar 2010
Associate
• Execute empirical research: fieldwork design, data modelling, and reporting• Notable projects include:- Tesco range image management- ABI risk disclosure design optimisation- E.ON building brand familiarity strategy- Tesco store selection decision mapping
Apr 2005 - Mar 2008
Post-Doctoral Research Fellow
• Conduct scientific research in behavioural genetics• Author articles in peer-reviewed journals
Apr 2003 - Apr 2005
Team & coworkers
Colleagues at Be-IQ
Other employees you can reach at beiq.com. View company contacts for 7 employees →
2 education records
Benny Cheung education
Phd, Behavioural Genetics
Mbiochem, Biochemistry
FAQ
Frequently asked questions about Benny Cheung
Quick answers generated from the profile data available on this page.
What company does Benny Cheung work for?
Benny Cheung works for Be-IQ.
What is Benny Cheung's role at Be-IQ?
Benny Cheung is listed as Director of Research and Behavioural Science at Be-IQ.
What is Benny Cheung's email address?
AeroLeads has found 1 work email signal at @dectech.co.uk for Benny Cheung at Be-IQ.
Where is Benny Cheung based?
Benny Cheung is based in Cambridge, England, United Kingdom while working with Be-IQ.
What companies has Benny Cheung worked for?
Benny Cheung has worked for Be-Iq, Freelance, Dectech, Decision Technology Ltd, and Decision Technology.
Who are Benny Cheung's colleagues at Be-IQ?
Benny Cheung's colleagues at Be-IQ include Oscar Spevack, Fiona Lovett, Michael F., and Tom Moore.
How can I contact Benny Cheung?
You can use AeroLeads to view verified contact signals for Benny Cheung at Be-IQ, including work email, phone, and LinkedIn data when available.
What schools did Benny Cheung attend?
Benny Cheung holds Phd, Behavioural Genetics from University Of Cambridge.
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