Dr. Bhabani Pattnayak Email & Phone Number

Australia

• Strengthen the existing and future seed treatment portfolio to deliver efficient solutions to farmers for enhancing farm productivity
• Initiate and develop the business with key accounts through efficient co-ordination across all the functions including regulatory, supply, and finance
• Lead the digital transformation journey of Syngenta in Indonesia to improve customer experience and sales-force productivity
• Implement a GrowerConnect platform to enhance sustainable engagement with farmers through providing access to information on agricultural solutions
• Provide market insights and data analytics across teams to support decisions in driving strategic initiatives
• Lead new product introduction (NPI) projects through cross-functional engagement with several departments including research and development, production, supply, marketing, and commercial

Singapore

• Drive digital transformation journey of Syngenta to enhance customer experience through large-scale project management
• Lead the commercial excellence initiatives such as salesforce.com, Digital Sales Aid and Formyoula to improve productivity
• Implement the Distributor Management System as a solution designed to strengthen channel operations and to get product line of sight
• Create data-driven ways of working through engaging salesforce with analytics to generate actionable insights
• Lead Go-to-Market (GTM) strategy design and execution in major countries of ASEAN towards profitable and sustainable growth
• Deliver ASEAN strategic agenda in close co-ordination with Territory and Country management teams

Pune Area, India

• Lead a team of 7 members to drive Go-to-Market strategy execution in India
• Drive the new channel operating model through channel rationalization, retailer segmentation and field force specialization
• Formulate the channel rebate structure and retailer engagement strategy with differentiate value propositions
• Create a robust integrated demand generation platform across the country covering growers, retailers and distributors
• Drive the lead farmer network engagement program providing differentiated service to enhance adoption of Syngenta’s protocol
• Design end to end processes for channel engagements, field force capability development and system utilization

Pune Area, India

• Lead the South Asia Planning Cycle 2014-19 across all crops as South Asia SmartPLAN Champion
• Steer Territory Crop Portfolio Team meeting to review the actions against portfolio strategy and plan
• Formulate 2015 Rice Budget plan by analyzing the strategic portfolio, competitive scenarios and business environment
• Provide support in Marketing Plan development and execution to establish a new product Chess in Rice insecticide market
• Drive on-ground campaign and promotional activities in the east commercial unit during the rice season
• Lead various market research studies focusing on Pricing, Campaign Evaluation and Consumer Behaviour

Pune Area, India

• Develop a business tool to track liquidation of Corn seeds for efficient placement and movement of stocks
• Design the Value-Based Pricing Model in the tropical and sub-tropical markets of India
• Develop and execute a marketing strategy to position NK 6607 variety in the sub-tropical market
• Construct a New Product Introduction (NPI) Process to enable the smooth introduction of seed varieties

Pune Area, India

• Analyzed the factors affecting buying behavior of Corn seed growers and assessed Product and Service Perception of Syngenta
• Identified the scope of Crop Protection products for corn farming among the growers through exploratory research

Post Graduate Programme In Agribusiness Management (Mba)

Executive Program, Leading Digital Marketing Strategy

Bachelor In Veterinary Science And Animal Husbandry