Dr Chris Arnold

Dr Chris Arnold Email and Phone Number

Creative Strategist and Social Impact and Ethical Marketing Specialist @ Creative Orchestra / My Social Impact / Dyversity Lab / CONNECT2
London, GB
Dr Chris Arnold's Location
London, England, United Kingdom, United Kingdom
About Dr Chris Arnold

I have a passion for creativity and culture, and community. But also to make a difference. On my CV is Advertising, Brand Marketing, Ethical Marketing, Community Marketing (B2C2), Cause-Related Marketing. Connecting brands to community via purpose.For business - Agile Adaption, Innovative Strategic Thinking. Talks and workshops that actually make you think. Champion of Neurodiversity in business thinking (especially dyslexic talent) - we actually do THINK DIFFERENTLY (Steve Jobs, Bill Gates, Richard Branson...) Co-Founder of Dyversity Lab - a global collective of diverse thinkers, who want to use their ability to think differently to make a difference.Big on ethics and community.Author of Ethical Marketing & The New Consumer. FLIP - Unthink Everything You Know. In pipeline, Why Doing Good is Good Business (aka Brands That Actually Give a F***).Fav quotes: "If you follow conventional thinking, all you'll ever be is conventional."Driven by the passion for change and making a difference.

Dr Chris Arnold's Current Company Details
Creative Orchestra / My Social Impact / Dyversity Lab / CONNECT2

Creative Orchestra / My Social Impact / Dyversity Lab / Connect2

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Creative Strategist and Social Impact and Ethical Marketing Specialist
London, GB
Dr Chris Arnold Work Experience Details
  • Creative Orchestra / My Social Impact / Dyversity Lab / Connect2
    Creative Strategist And Social Impact And Ethical Marketing Specialist
    Creative Orchestra / My Social Impact / Dyversity Lab / Connect2
    London, Gb
  • Creative Orchestra / My Social Impact / Connect2
    Creative Strategist / Social Impact & Ethical Marketing Specialist
    Creative Orchestra / My Social Impact / Connect2 Mar 2009 - Present
    London, England, United Kingdom
    A former Creative Director and senior board director of Saatchi & Saatchi.Business + marketing advisor. Strategist, creative and innovative thinker. Dyslexic - so seeing things differently is natural.Author of Ethical Marketing & The New Consumer / FLIP unthink everything you know / Why Women Shop on Venus and Men Shop on Mars.Motivational and thought provocative + inspirational public speaker / writer / presenter / workshop facilitator. Specialists in marketing ethics / consumer communities / crowd psychology / community engagement and strategies (B2C2).Never afraid to challenge conventional thinking.My sideline - inspiring young people to achieve their potential.
  • My Social Impact
    Creative Strategist
    My Social Impact Sep 2023 - Present
    Pleased to be working with MY SOCIAL IMPACT, a unique specialist consultancy that helps brands and organisations to: define their Social Purpose, measure their Social Values and make a positive Social Impact. From people to communities to society, MSI are experts in supercharging the “S” in ESG's and measuring it.There are few stuffy old companies measuring social values but MSI goes further and brings a dynamic edge to the marketplace. They connect the E in your ESGs with the consumer. Research shows that delivering a positive Social Impact makes a far bigger impression on consumers than tick-box environmental tokenism, like NetZero.MSI also looks at and measures the Social Impact of more than just brands - what Social Impact do driverless cars have on the local community? Read the article on the MSI Linkedin page. It's surprising.Always ambitious, MSI are working on a project app that will allow you to measure your own Social Values and Social Impact. A first.So if you are a CEO, MD, in the C-Suite and want to know how your company can make a real difference to people, communities and society, make contact.
  • Connect2 Community Engagement
    Strategist, Creative, Ethical Consumer Marketing & Community Specialist Connect2/Creative Orchestra
    Connect2 Community Engagement Feb 2018 - Present
    London, England, United Kingdom
    Specialist in strategy, ethical marketing, community engagement marketing (B2C2), sustainability communications, general marketing. Ex Saatchi & Saatchi CD and Board member. Experience working with many top 100 brands. Unique thinker being dyslexic - "we do think different". Author 'Ethical Marketing & The New Consumer' and 'FLIP - Unthink Everything You Know'. Why Doing Good is Good Business (in the early stages). Founder of Creative Orchestra, The Garage Innovation Lab. Co-founder CONNECT2 - leading specialists in business to community marketing.
  • Connect2 Community Engagement
    Strategy + Creative Partner
    Connect2 Community Engagement Apr 2017 - Present
    London, United Kingdom
    We connect commerce with community - B2C2 (Business to Community Marketing).www.connect2-uk.com
  • The Dyversity Lab
    Founder/Head Of Strategy
    The Dyversity Lab Jan 2021 - Present
    Lonodn
    A global collective of high achievers, diverse tinkers, wanting to use the power of thinking to solve the world's biggest problems. We think differently. We see things differently. We solve problems differently. www.dyversitylab.com
  • Creative Orchestra
    Executive Creative Director, Head Of Creative Strategy, Founder
    Creative Orchestra Mar 2009 - Present
    London, Uk
    CREATIVE ORCHESTRA is one of the pioneering ethical agencies - a consumer-centric, independent creative advertising & brand marketing agency. We 'orchestrate' all of our client's 'creative' needs. So less hassle for you. We value great consumer insights, great strategy, great creativity, and great results. All of our campaigns have achieved a positive ROAI.We are experts in ethical marketing, social impact, and environmental marketing without the greenwash.Our clients are never ordinary. They are dynamic, brave, adventurous, and share our values. Like us, they believe that "If you follow conventional thinking, all you'll ever be is conventional.'Website: www.CreativeOrchestra.com About our associate companies:THE GARAGE (Business Innovation Lab) is a consultancy that helps C-suite clients with problems beyond advertising. From disruptive innovation top agile adaption. And NPD.We do the "think different" bit. We also work direct and in partnership with business consultants and management consultants.Website: www.CO-Garage.comCONNECT2 is the UK's leading experts in community engagement marketing (B2C2) and Community Relationship Marketing (CRM2).Website: Connect2-uk.comMY SOCIAL IMPACT is a leading specialist in defining Social Purpose, Measuring Social Values, and Creating better Social Impact. Website: MySocialImpact.orgFormer CD and board director of Saatchi & Saatchi.Former board member DMA, chair Agencies Council, Creative Council.Author: 'Ethical Marketing & The New Consumer,' 'FLIP-unthink everything you know.'
  • Creative Orchestra
    Author Flip - Unthink Everything You Know (Book + Workshops)
    Creative Orchestra Jan 2019 - Present
    Global
  • London Community Arts Cic
    Founder
    London Community Arts Cic Jan 2015 - Present
    London, United Kingdom
    Specialist in organising community engagement events and runs the UK's biggest community arts festival and London's smallest fringe venue, The Intimate Space.
  • Recommend
    Ned / Creative & Marketing
    Recommend Jun 2017 - Present
    London, United Kingdom
    NED / Agile Adapter / Trend Advisor / Creative & Marketing
  • H20 Walk For Water, Walk For Life
    Founder
    H20 Walk For Water, Walk For Life 2012 - Present
    London, United Kingdom
    H20 Walk for Water, Walk for Life is a social idea that is an 'open platform' fundraising site for water projects in Africa. You do the walk. You decide who to give to. We just came up with the big idea. You walk between a place starting with H to a place starting with O. Home to office. Holborn to Old Street. Hampstead to Orlando (if you can walk on water). Up to you.
  • Ethical Marketing & The New Consumer
    Author
    Ethical Marketing & The New Consumer 2010 - Aug 2013
    Expert, advisor and writer on all aspects of ethical marketing. Weekly writer of the ethical blog on Brand Republic. Advisor and featured in episodes of Unwrapped and other TV programmes.
  • Blac
    Execitive Creative Director & Partner
    Blac 2005 - 2009
    London, United Kingdom
    Founder of Barradale Arnold Leagas Campbell. Ron Leagas was the founder of Leagas Delaney and the former MD of Saatchi & Saatchi in its glory days - he has some tales to tell!BLAC was formed out of a merger between FEEL and the EDGE. But we decided to relaunch as if we were starting from scratch. It was exciting and you actually had your name on a plate by the front door. So cool.We did some great work, won a good few awards and created a great creative department. Life was sweet. And we were in the middle of Soho.But personal differences in beliefs and values are the most common failing of agencies. Agencies are very similar to bands, as you get successful the chances of a breakup get greater. Two of the directors fell out. The result was the agency divorced - we split it down the middle. Two partners went one way, two the other. There was no winner.Onward and upwards, Victoria and I, with a few of the creatives, thought about what next? What about an agency that employed a mix of different creative types, not just adlanders? An orchestra of creative minds?
  • Dma Agency Council, And Also The Creative Council
    Chair
    Dma Agency Council, And Also The Creative Council 2003 - 2009
    London, United Kingdom
    I chaired the Agency Council for 3 years made up of MDs from top agencies.I chaired the Creative Council for 3 years made up of top creative directors.We developed policy, insights and events.I was also a board member of the DMA, Europe's biggest marketing trade body.
  • Dma
    Board Director
    Dma 2005 - 2008
    Help drag the DMA into the 20th century. Came up with endless ideas. Including changing the D to Digital. They laughed at the idea at the time.
  • Feel
    Founder & Creative Partner
    Feel 2002 - 2005
    UK's first creative agency specialising in ethical marketing. This was the first agency I set up after leaving Saatchi & Saatchi. What an adventure! Ambitious, bold, brave and very naive, the 3 of us were preparing to take over the world. A new creative agency, that believes in ethical marketing. We were hot and rockin'. Watch out BBH!A week later reality sets in and you realise all those mates and old clients, who promised you work, don't deliver. You are working out of a mate's 1950's office (the unused one in a corner that smells of cleaning chemicals) in Islington with one phone and 2 computers.But by luck, 6 weeks in I met our first paying client. Stuart worked for Traidcraft, they wanted to do a campaign to raise £5m in share options. No one, including City experts, thought they could. I did.And we did. Because we think differently. We got a massive bonus for hitting target and invested it into a new funky office and staff. And more phones. And a sandwich maker. All went well - we landed lots of interesting accounts and lots of charities. Did great work. But then the two other partners got into a conflict. One left. The other lost the plot and I finally had to show him the exit.We have some amazing new prospective clients, AOL, Golden Wonder, and more. But a thin management team. My mentor, the legendary Ron Leagas was running the Edge. Great management team, good planning, poor creative department. So we decided to merge to form BLAC.
  • Saatchi And Saatchi
    Creative Director & Board Director
    Saatchi And Saatchi 1999 - 2002
    London, United Kingdom
    Was hired by Tamara Ingram to help S&S become a more integrated agency (digital was just starting to explode). Worked under Dave Droga (ECD) and alongside John Pallant (fellow CD). Fascinating times. Did lots of great work. Lots of fun but lots of backstabbing too.
  • Stretch The Horizon
    Creative Director
    Stretch The Horizon 1996 - 1999
    Helped establish STH as a creative agency, won loads of awards, raised its profile and helped raise its sale value through the roof. Sold for £5m to Mosaic Group who went bust 2 years later because it over-extended itself. But following the sale I was headhunted by Saatchi & Saatchi, so left. That's advertising for you!!
  • Draft Worldwide /Saatchi & Saatchi
    Creative Director
    Draft Worldwide /Saatchi & Saatchi 1993 - 1996
    London, United Kingdom
    Originally hired by Saatchi & Saatchi to create a truly integrated agency in London. Later Howard Draft bought it out of Cordiant, an amazing man, and renamed it Draft Worldwide, taking it to a position of being one of the biggest direct agency groups in the world. Was offered the top job in New York but too British to move there. So I moved on.
  • Mccann Erickson / Hk Mccann
    Head Of Art
    Mccann Erickson / Hk Mccann 1992 - 1993
    London, United Kingdom
    Went there with Toby Talbot (we had already worked together for 3 years) to escape Max Henry. Talbot relocated to New Zealand afterward and has done very well for himself. That was interesting times! Not the best, our boss was in his 50's, utterly uncreative but devious. He hitched up with his 22 year old goddaughter - for real. And then gave her a job in the office. He said if you don't like it, leave! So I did. As did others.
  • Alliance International / Lang Henry
    Creative Director / Group Head/ Head Of Art
    Alliance International / Lang Henry 1988 - 1992
    London, United Kingdom
    Worked at Alliance International with Toby Talbot. We did some great award-winning work. It was a really good agency, a great planning dpt and great creative ethos. Just didn't have a sexy image. Stuart our creative director was very good and was a pioneer in adopting Macs - we all got one. We did the award-winning Femindom campaign there, JOHNNY HAS HAD A SEX CHANGE, and many others.Sadly, Alliance merged with Lang Henry, which has bugger all awards. Jennifer Lang was great, dynamic, smart, and a progressive MD. Unlike Max, the CD. A dinosaur and a drunk. He didn't want us there. The first day after the merger he told us to "fuck right off". Nice guy! Tried to punch up Ron our Media Director. We had no desk for two weeks. Came in one day to find my Mac gone and a pad and pen on my desk with a note from Max. He should have signed it 'Drunkosaurus'.Every Friday afternoon we'd have to stop what we were doing to have a drink with Max. Who was pissed by this time. I put low-alcohol beers in the fridge - he was not happy - he threw them all in the bin. As they say, drunks never like to drink alone. We did manage to do some great award winners - FPA, Wales Tourist Board - despite Max's attempts to kill off everything we did. Lang Henry was later taken over by Saatchi & Saatchi to get Jennifer back. They dumped Max. Previously had worked at McCanns, Chetwynd Haddons and Midas.

Dr Chris Arnold Education Details

Frequently Asked Questions about Dr Chris Arnold

What company does Dr Chris Arnold work for?

Dr Chris Arnold works for Creative Orchestra / My Social Impact / Dyversity Lab / Connect2

What is Dr Chris Arnold's role at the current company?

Dr Chris Arnold's current role is Creative Strategist and Social Impact and Ethical Marketing Specialist.

What schools did Dr Chris Arnold attend?

Dr Chris Arnold attended Bournemouth University, Kingston University, Hornsey College Of Art, Institute Of Corporate Responsibility & Sustainability (Icrs), William Ellis School, Solihull School.

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