Dr. Deirdre S. Baker Email and Phone Number

Business Division

• Served on the Institute leadership team responsible for leading and managing all aspects of the admissions process and achieving budgeted admissions goals. • Represented the Corporate Office as a member of the Diversity, Equity, and Inclusion Committee; promote DE&I practices in staffing, recruitment, and organizational culture and norms. • Trained and managed centralized call center; effectively manage all incoming leads which results in the achievement of booking goals. • Trained, coached and evaluated Admissions team members regularly to ensure student experience standards are met. Provide high impact coaching where underperformance is experienced. • Ensured all practices of the Admissions team meet the highest standards of regulations and guidelines by the Institutes' local and national accrediting agencies and Department of Education. • Conducted the direct hiring, training, development, and management of the Admissions Call Center, Field Admissions team, and Admissions Representatives. • Partnered with VP of Marketing & Sales in creating and implementing robust marketing plans that deliver the lead flow needed to meet student enrollment goals. • Developed and continuously adapt grassroots community activities (e.g. career fairs, high school presentations, scholarship programs) that stimulate interest in the target market. • Developed and implemented orientation plan that enables new Admissions Coordinators and Admissions Inquiry Center Representatives to be productive within their first sixty days. • Continuously reviewed the Admissions process and strengthened it as opportunities were identified. • Partnered with each Institute Director to create a location by location student enrollment strategy which optimized the capacity in each location. • Developed, planned and conducted quarterly training and development collaborations for staff across all three admissions sub-units.• Managed department expenses within fiscal guidelines.

•Oversaw enrollment management for the Graduate School, including fiscal management, operations and customer relations. Develop, plan, implement and assess operational policies and procedures for recruiting and admitting domestic and international students to master's, Ph.D., graduate certificate and graduate non-degree programs. •Oversaw and supervised staff in the Office of Graduate Admissions within the Graduate School. •Recruited, hired, trained, directed daily activities and develop staff to ensure accurate and timely customer service and service delivery. Ensure transactions for all academic and non-academic personnel within the assigned units are performed in compliance with University policy and procedure. •Researched national and international enrollment trends, stay abreast of global admissions landscape and predict potential pitfalls affecting enrollment. Compile, summarize and analyze admissions, enrollment, and matriculation data; assist the Dean with strategies related to territory management, target market development, financial aid leveraging, persistence, and other enrollment management objectives. •Developed and maintained collaborative relationships with academic units, other relevant offices within the University (including: Registrar, Financial Aid, Alumni Relations, Marketing and Communications) and external stakeholders and partnerships.•Managed effectiveness and continued improvements pertaining to the online application system and the university’s graduate admissions web site. Set protocols for applicants’ document collection and imaging processes.•Oversaw CRM to ensure timely and effective customer service.

• Performed in all Signature Series productions each season.• Read/Performed in Off the Press stage readings.• Taught age based drama classes for students ranging from toddlers to adults.• Developed curriculum, lesson plans and related course material for all classes.• Increased declining class enrollment by 400%• Led drama workshops.• Provided print and commercial work.• Performed as voice over talent.• Experienced in public speaking, movement, dance, voice and diction.

• Developed and monitored benchmarks for success in sales and customer service goals.• Conducted data and market analysis. Determined goals and procedures to increase application and admit rates; executed predictive planning methods to determine necessary changes to maintain competitive enrollment rates.• Led admissions team to achieve nearly 150% to goal in inquiries and applications year-over-year.• Trained Admissions Representatives on Gen Z value based recruitment and retention.• Fostered strong relationships with Presidents and Senior Directors. Built relationships with key external constituents. • Managed a personal/individual sales territory comprised of over 15 counties.• Wrote scripts for national sales presentation used by over 200 representatives.• Delivered engaging multimedia presentations to prospective students.• Developed and monitored benchmarks for success in new employee training and growth.• Managed a team of 40+ representatives across 3 states.• Executed hiring, training/on-boarding of new-hires, as well as on-going product knowledge training.• Planned and facilitated fiscal year kick-off and mid-year meetings.• Adapted to and implemented new technologies with ease and creativity.• Experienced with CRM and LMS software, SharePoint, and Ellucian and Dynamics platforms.

• Managed large volume recruiting territory.• Managed budgeting and facilities operations within region. • Created and managed job descriptions and postings.• Partnered with colleges and career fair institutions.• Responsible for all aspects of hiring, on-boarding and training new employees.• Researched and implemented cost-effective methods of sourcing quality candidates.• Maintained a talent pool for current and future openings.• Made cold calls to generate new clients and prospective recruits.• Managed a sales associate team producing annual sales upwards of $100,000.