Dr. Elson Joy Email & Phone Number

Mumbai, Maharashtra, India

We achieved significant growth, with our user base expanding to over 200,000 masterclass attendees and 50,000 members. We also surpassed 100,000 app downloads, maintaining an average rating of 4.9 on the Play Store and 4.5 on the App Store. Notably, we did not promote the 1% Club app; it was exclusively introduced to users after they paid for membership.User engagement on the app was impressive, with 80-90% of active installs engaging monthly. Our NPS and CSAT scores for initiatives like the Bootcamp (Academy) and offline events were highly encouraging. Conversations with peers and industry reports suggest we had one of the highest course completion rates.On the product front, we decided to seek more control by building an in-house engineering team. The benefits clearly outweighed the potential downsides. Additionally, we secured an RIA license, enabling us to offer financial advice to paid members. This allowed us to seamlessly expand from education and community into fintech.Our product roadmap was expanded to provide a unified experience across education, community, and financial services, incorporating learnings from our scaled MVP.My focus shifted to hiring for engineering, enhancing our design functions, and strengthening the product and community teams.Building an engineering team from scratch required strategic planning to maintain a lean team, identify key personnel with relevant experience in the highly regulated fintech space, and anticipate scaling and security challenges. We aimed to scale efficiently without incurring excessive costs, while maintaining the agility of a startup.

Mumbai, Maharashtra, India

We began facing challenges in translating our ambitious ideas into reality.Recognizing our strengths in content, community, and education, we decided to focus on these areas and minimize writing code in-house as much as we could. Instead, we sought out partners to create win-win relationships.We realized that for our community to scale, we needed to move beyond forums, spreadsheets, and webinars. We needed better packaging and data-driven decision-making, which required more control over product and design. We found a partner to handle our engineering needs while we managed product and design in-house.This partnership allowed us to bring many of our ideas to life and establish a strong pipeline and product function. We launched: • A comprehensive feed with multi-modal post functionality (text, video, audio) • Weekly events with reminders for a more seamless experience • Offline event ticketing • Multiple masterclass and learning module packages with various creators • Chat functionality for quicker interactions compared to the feed • A comprehensive XP and community coins system integrated throughout the platform • Partnerships with brands to enhance the value of our coins through discounts and gift cards • A community store with official merchandise • Daily news bites • Financial tools for members to log their financial detailsAnd many more features which never saw the light of day.Beyond product and community, I continued to get involved with emceeing our flagship events nationwide, enhancing operational efficiency, and launching new strategic experiments.

The community started showing great promise and was gaining traction thanks to Finance with Sharan’s distribution. However, we anticipated potential challenges during the early growth phase.Our primary goal at this stage was to implement processes, systems, and formalize our initiatives. This included: • Building a standardized website instead of using disjointed landing pages. • Establishing consistent brand guidelines. • Enhancing the course and community offerings to increase membership value. • Reducing dependency on Finance with Sharan’s personal brand by diversifying distribution channels. • Improving our course completion rate by launching a live bootcamp with mentors.We officially launched our offering as The 1% Club, inspired by referring to our members as the top 1%.At this point, I was also managing Shashank’s community at Pro Investor Academy and saw an opportunity to combine both initiatives.We introduced new initiatives such as a weekly email newsletter, a daily WhatsApp comic and also launched offline events. These efforts helped us rebrand from a mere course to a comprehensive learning experience, distinguishing ourselves from traditional MOOCs. The events also showed promise, turning the membership into a club that facilitated networking (one’s true net worth) and offered access to “rich” experiences.We also began developing products to scale our community efforts, hiring freelance developers for small projects.Our team consisted of around 20 people, mostly freelancers working remotely.I joined full-time and planned to move to Mumbai where we would establish an office and further scale our team.

At this stage, it wasn’t officially The 1% Club. Finance with Sharan, a well-known financial influencer, recognized that while his followers found his content entertaining and relatable, they struggled to retain the insights discussed in the short-form reels.To address this, we aimed to create a comprehensive course that balanced depth with engagement, avoiding overly long and boring content that might overwhelm users. We launched with a 2+ hour live masterclass, which was easier to digest, followed by a detailed course. However, we also needed to retain users and keep them updated with new advancements, such as stock market trends and industry updates.This marked the beginning of our community. We introduced weekly live sessions with experts, gamification elements, and leaderboards to highlight members who positively contributed to the community. Our main goal was to reach a critical mass and solve the chicken-and-egg problem inherent in building a new community.

I published a book on communities which became #1 on Product Hunt (https://www.producthunt.com/products/community-masters)Do give it a read:https://drive.google.com/file/d/1DNT5LnhQflfnhmWh0s278yNpuZDAGaFN/view?usp=drivesdk

Bengaluru, Karnataka, India

One World Nation is a dynamic global gaming platform centered around its flagship game, Crypto Fantasy. As a member of the team, I had the privilege of being at the forefront of NFT mint and game launches, collaborating closely with a passionate team of second-time founders who had a great working dynamic.Our team's commitment to shipping products, features, and games has been unparalleled, resulting in six successful game launches in just one year, including Crypto Fantasy, Prediction, Slot Machine, Raffle, Mines, and Crash.I took the lead in setting up our Discord server from scratch, and through strategic collaborations and partnerships, we were able to attract over 10,000 members. Our community-first approach has always been our top priority, and we are proud to have an active and engaged global community, particularly from countries such as the Philippines, Nigeria, and Brazil. To ensure the smooth running of our communities, I hired moderators from across the globe and led a team of five or more moderators.In addition, we also set up Telegram and WhatsApp communities to cater to our diverse player base.I also played a key role in managing One World Nation's social media presence across platforms such as Twitter, Instagram, and LinkedIn. As part of this, I worked with influencers from around the world and ensured that our project was listed on all relevant platforms.Furthermore, I spearheaded multiple feature launch Go-To-Market (GTM) strategies, ensuring the smooth and successful roll-out of new features for our games.Navigating the ever-changing landscape of Web3 gaming and the regulatory crypto world has been a challenge, but our team has consistently proved to be one of the most productive and innovative groups I've ever had the pleasure of working with.

Bengaluru, Karnataka, India

Collaborated with the international news broadcast team to produce concise news updates every 30 minutes, catering to Telegram, Twitter, and Koo users worldwide.What I enjoyed the most about this job was being up-to-date with global news, particularly the ongoing Russia-Ukraine conflict.Furthermore, we launched an Instagram profile to share short video scripts, highlighting obscure yet fascinating facts for the younger Indian audience.

Bengaluru, Karnataka, India

LetsVenture has been in the fundraising business for almost a decade, but founders need more than just fundraising to build their businesses. They need resources, community, and networking opportunities, which is where ScalixHQ comes in. ScalixHQ is a growth platform that focuses on three pillars: Convenience, Community, and Capital.As someone who has worked closely with early-stage founders, I provided them with valuable resources such as downloadable templates and a knowledge base. I also offered them support by connecting them with our vast network of 100+ partners and vendors.During my time at Scalix, I was involved in several key initiatives. For example, I was responsible for designing and setting up the end-to-end community, launching the Founder Directory, and curating high-quality and relevant news in a concise way that catered to the busy schedules of our founders. Additionally, I helped create Startup Fridays, an initiative where we invited founders to participate in a 30-minute live session with our team, which we later used for promotion. Startup Fridays was so successful that it scaled to include four sessions every Friday. Finally, we organized profitable offline events with the help of our ecosystem partners.Throughout all of these initiatives, I worked closely with Jay, the Head of Scalix.Our learnings from the community-first product, helped us define the trajectory for the next phase of the business.

Bangalore Urban, Karnataka, India

I wore many hats that I took on and off as the company's priorities ebbed and flowed.We started off as a services company during which I worked with clients from the Fireside ventures portfolio and abroad. My work primarily revolved around performance marketing and creative direction.Worked alongside the CEO's, CMO's, VP's and heads of marketing at Docquity, Kapiva and Captain Zack, BioDental Sciences (Cayster).Early 2020, we started Avalon Meta - one of India's largest EdTech communities on Discord. I organized and mentored the beta program and other cohorts. Here's a book I authored along with Varun, the founder of Avalon sharing our learnings, experience and expertise: https://www.producthunt.com/posts/community-mastersBy the end of the year, we also launched our own community platform called Scenes by Avalon and raised some money from angels and marquee investors.https://www.entrepreneur.com/article/372800We started off as a social platform and I led the acquisition and community team to onboard 2000+ creators and communities on the platform. In early 2022, we began offering the platform as a white-labeled solution. I was leading the enterprise sales and helped find early PMF.Having seen the journey from 0-1 helped me super-charge my experience in marketing, design, content creation, community, sales, business and everything in between. A wholesome experience that I cherish till date.

Manipal

Mandatory Clinical Rotatory Internship.

Participation from the students of Manipal Institute of Technology in the past years (especially 2016) overwhelmed the business school who wished to expand their presence and further increase their outreach in the upcoming years.My responsibilities included:Market research with emphasis on expansionLogistical supportServing as the communication link

Manipal

Pioneering HR strategies and spearheading the membership of the local committee in reaching out to the students of the college town of Manipal through the international brand and programmes of AIESEC.

Envisioning and executing marketing strategies and adapting to the diversity of the student population.Re-establishing the then 6 year old local committee as a base for future operations.

Diploma, Computer Programming

C and C++

Bachelor Of Dental Surgery, Dentistry

Education record

Personal Finance Mastery, Personal Finance

Stock Market Mastery, Finance