Media-Saturn Marketing GmbHTechnical and disciplinary management of the division (approx. 25 employees) with the following main topics:Operation, rollout and further development of the company-wide marketing platform (e.g. personalized customer approach by using an in-house developed recommendation engine)Generation of data-driven insights (ad-hoc analyses, internal business reporting)Media mix modeling (allocation, optimization and simulation of company-wide media advertising expenditure)

Media-Saturn Marketing GmbHDevelopment as well as technical and disciplinary management of the departmentManaging the transformation to a product organizationKey topics:Introduction of an in-house developed recommendation engine (role: manager)Introduction of a central company-wide marketing platform (role: project manager)International introduction of media mix modeling & multi-touch attribution (role: project manager)

Technical and disciplinary management of the departmentManagement of strategically important analytics projects in the context of the two loyalty programs MediaMarkt Club and SaturnCard (e.g. machine-learning based personalization of customer communication)Support of the European subsidiaries in all analytics issues with focus on loyalty programs

Technical and disciplinary management of the departmentResponsibility for customer insights consulting for all DeutschlandCard PoS and online partners in close cooperation with Key Account ManagementSub-project manager Customer Insights for the integration of the food retail partner "Netto Marken Discount"Responsibility for the operational campaign management of DeutschlandCard (consulting, estimation of potential, target groups, selection, processing)Development and expansion of customer insights consulting

Responsible for PAYBACK partner support in the area of database marketing and analytical CRMAnalytical support and consulting for the PAYBACK platinum partner dmImplementation of data mining projects in the area of customer insights (e.g.customer segmentation, churn prevention, customer reactivation)Support for database marketing projects (e.g. checkout couponing)

Presales Consultant with the following main responsibilities:Data Mining (SAS Enterprise Miner)Supply Chain ManagementForecastingSAS Software Trainer for Analytics topics