My early career was spent in data analytics which would later become the subject of my doctoral thesis, before progressing onto more senior roles with a number of FTSE 100 companies. I have set up and launched companies in the commercial education sector alongside work as an academic, postgraduate supervisor and journal reviewer for several UK universities. As a lifelong learner I have a passion for problem solving, having published work in a broad range of peer-reviewed business, scientific and astronomical journals. My work has been used on university courses and appeared in several books, with multidisciplinary contributions to knowledge in database marketing, data analytics, environmentalism and astronomy.