Developed a comprehensive integrated strategic marketing plan for the various revenue generating departments on campus. Proposed, recommend, and manage one of the largest budgets on campus. Strategically plan, coordinate resources and talent to develop and produce various university events.Standardized basic procedures to ensure a collaborative process with all departments and vested partners. Developed and launched integrated, multi-channel print, digital, social media and direct marketing campaigns. Developed an integrated lead generation strategy to provide a positive user experience from inquiry to acceptance.

Directed product and services division within national healthcare insurance company including development, marketing, and deployment for outside/inside business-to-physician and business-to-business sales; a position focused on growth and driven by sales performance requiring predicting change through creative methods and strategic partnerships.Strategically plan, coordinate, and execute national seminars, promotional VIP events, conferences across the US tied to brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing. Conceptualize, develop and launched integrated, multi-channel print and digital collateral, catalog, web and direct marketing campaigns for seminars, conferences and all additional supporting services and products.

Manage day-to-day operations, marketing and communication functions while overseeing a health care team of over 30 providers at 4 facilities. Directing brand management, PR, media relations, corporate positioning, product launches advertising and developing print and digital collateral appropriate for all office locations and specialized events.