Dr. Iris Marr Email & Phone Number

Munich, By, De

Munich

• License partner cooperation on country activities and oversee implementation of their marketing activities • Lead for international congresses: identify opportunities and develop tactics for various customer types according to individual customer journey for analogue and digital channels • Lead of European Efient® Core team within a matrix organisation, with relaunch strategy for re-positioning with key messages

Stakeholder physicians, pharmacists, patients: development of white paper and adherence programs according to international standards and guidelines • Cooperation with European Commission within the Scientific Research and Advocacy on Adherence (SRAA) Group - Responsibility for strategic marketing and operational implementation - Budget planning and cost responsibility - Management of cross-functional teams in a matrix structure - Representation in European boards

• Development of the European brand strategy and the European brand plan (strategic intend, critical success factors, key performance indicators etc.) • Devise and implement marketing activities • Coordination of the European Marketing Strategy in collaboration with the European affiliates

Munich

Edoxaban (phase III anticoagulant; after launch: LIXIANA®) Development and coordination of digital concepts for the brand • Websites about clinical trials for healthcare professionals • Methods for obtaining opt-ins for doctors

Munich

Cardiovascular product portfolio for Europe Development of the eStrategy for the department Commercial Operations • Central CRM-system as a core hub for all customer interaction (digital and customer facing contacts) • Concerted approach for the European and affiliate approval process • Domain reservation process for global • European website serves as blue print for affiliate websites (in structure, navigation and processes)

Munich

EVISTA® (Raloxifene) • Management, liaison and support of the Pan-European affiliates and license partners • Development of a relaunch strategy and communication guideline • Development of an internal communication platform • Direct marketing concept: websites for patients and health care professionals (in several languages) • Set up of a communication strategy with quarterly press releases, vodcasts, backgrounders for trade and consumer PR • Promoting the brand through the full range of media available • Pan-European patient education program in cooperation with the University of Cambridge and the International Osteoporosis Foundation (IOF) • Cooperation regarding the evaluation of a sales force effectiveness; segmentation and targeting • Evaluation of opportunity of an additional indication in the area of oncology (breast cancer) Additional responsibility for medical affairs related to EVISTA® • Planning, execution, coordination and controlling of medical marketing activities (e.g. cooperation with opinion leader for poster presentations, full text publication, CME accredited symposium, etc.)

Munich

Prelaunch activities of the ADP-inhibitor Prasugrel • Development of the European brand strategy and the European brand plan (strategic intend, critical success factors, key performance indicators etc.) • Devise and implement marketing mix for prelaunch activities • Coordination of the European Marketing Strategy in collaboration with the Global co-promotion partner • Manage European internal meetings i.e. steering committee, interdisciplinary joint brand team; country marketing workshops • Cooperate with the Global Brand Team (e.g. launch readiness guide) • Coordinate country activities and oversee implementation of their marketing activities

International Marketing, Pharma Marketing, expertise in Cardiovascular, Diabetes

Master Of Science - Ms, Study Of Pharmaceutical Medicine

The study programme with emphasis on research is focussed on theoretical courses and current projects imparting a profound knowledge.

Study Of Pharmacy, Phd, Pharmacy