Dr. Julia Engelmann Email & Phone Number

Hamburg, Hh, De

Hamburg, Deutschland

Hamburg

- Functional and disciplinary Lead of Data at konversionsKRAFT- Responsible for a small Team of Data Scientists and Analysts - Development of Data Products and Data-driven solutions that help our Clients to make better decisions and grow in the online business- Combining Data Science and Psychology for User-Centric digital growth-Strategic and operative Personalisation - Strategic Consulting for Data Projects- Development of Personalisation strategies, methods and Solutions - Data & Statistics Coaching and Enabling - Statistical methods of A/B Testing - Project Management- Road map management and ressource planning - Web Analytics- Data Analytics- Data Mining, Machine Learning- Data-driven decision making

Hamburg

Berlin

- Project Management for A/B Testings: Test Set Up, Analysis, Reporting- Stakeholder consulting for test concepts and traffic distribution- Optimization and improvement of testing process and tools - Deep knowledge in Tooling (Webtrekk, Test and Target, R) - Management of road map and incoming testing requests- Statistical analysis, Big Data, Web Analytics- Project Management and support in Inhouse development of AB Testing Tool- Education in data analysis and AB Testing related topics- Day-to-day contact to product management- Combining qualitative and quantitative approaches

Coordination and planning of A/B Testing projectsDevelopment and evaluation of quantitative test designsMethods of Statistics and Data Mining to analyze treatment effectsCoordination of team projectsExternal stakeholder communicationCommunication of general A/B Testing conceptsOptimization of Testing processes for online and offline marketing campaigns

Field of research: Monetary policy and real estate bubbles; Empirical studies on the effect of monetary policy decisions on real estate prices;Developing and evaluating a method to detect speculations on real estate markets with the help of Statistical Process Control;Supervisors: Prof. Dr. Michael Berlemann, Prof. Dr. Sven Knoth (Helmut-Schmidt University of Hamburg)

Dresden/München

Project for the Federal Ministry of Transport, Building and Urban Development: "Forecasting the Transport Integration 2030", field: Forecasting the international Trade development until 2030.

Hamburg

Complex data analysis strategies based on revenue and marketing data related to marketing performance:- Developing a probabilistic model to forecast Google AdWords position - Evaluation for different units, branches and keyword cluster - Estimation of the effect of Cost-per-click on Google AdWords position