Dr. Lane Mccray possesses expertise in social media marketing, musical theatre, customer service, songwriting, music and 23 more skills. Colleagues describe them as "Lane is the consummate professional and forward thinker. His ability to blend industry- proven techniques with previously untested ideas proves entertainment remains an ever attractive and shifting target. Lane’s body of work is heard and experienced throughout the world, by every conceivable culture. Surprisingly though, the work yet to be created/released is where this musician makes his mark. Lane has a focused sense of where the “groove” is and what really is “hip” both in and out of the music industry. Those of us, who’ve worked with Lane, share an unspoken bond and commitment to pay it forward." and "Working with Lane is always a pleasure in that he brings a wealth of experience and first-hand knowledge of breaking trends in the entertainment industry. He also has an unparalled passion to his work which makes him great to work with and he uses that passion to encourage and ultimately bring out the best in those around him."