Dr Leeya Hendricks Email & Phone Number

United Kingdom

London Area, United Kingdom

At Hark, as MD and Senior Business & Marketing Consultant, I advise on special projects and strategic programs on how to drive business growth, scale businesses, through innovative marketing strategies, embedding technology and sustainability responsibly for tech, fintech and professional services sectors to stay relevant, and look at how our actions will lead us to do the right thing.Why “Hark” – We listen to our customers. We listen, and help you listen. In a customer-driven marketplace, my focus starts with client-centricity and people, listening is a cornerstone for scaling B2B growth.I focus on placing 'people' at the centre of what we do. My goal is to future-proof businesses, ensuring innovative strategies, operational efficiency and ethical practices to create value across people, process and technology to drive sustainable long-term growth. As a seasoned CMO, non-executive director, and board advisor in fintech, tech, and professional services, I combine my expertise along with a talented partner ecosystem to boot. Innovation, sustainability, and prosperity are Hark's foundational principles. Our services span strategic marketing, operational efficiency, sustainability, AI in marketing, ethical marketing, social impact, B2B ecosystems and tech platforms advisory, both project and fractional roles.

London Area, United Kingdom

Member of the Advisory Board focused on governance, strategy, partnerships and operations driving diversity, equity and inclusion, and contribute to cultivating a more inclusive, forward-thinking future for our industries so we can move past tokenistic action and see a real difference in the workplaces we support.In a world where authentic representation and inclusion are not just values but essential drivers of progress, we have a powerful opportunity to reshape narratives and uplift diverse voices. I’m excited to contribute to this mission and see the meaningful change it brings.

London Area, United Kingdom

Member of the Board of Trustees, appointed to drive strategy, management, governance and performance for RISEUP and protect its best interests through decisions made on its behalf. As a Trustee, I play a pivotal role in guiding the organisation's strategic direction, ensuring that our efforts have maximum impact and reach to those who need it most. Dedicated to making a difference and driving positive social impact on empowering individuals and communities to overcome barriers and achieve their full potential through a diverse range of programs and initiatives, to tackle pressing issues such as poverty, education inequality, and social injustice head-on, which plays a key role of sustainability, ESG and corporate social responsibility strategies. Passionate about amplifying the youth voice and flying the flag for disruptive talent.

London, England, United Kingdom

Elected as a CIM non-executive director, the CIM constitution establishes the Board of Directors, who are responsible for the overall governance of CIM and its affairs as it relates to the financial budget and corporate risk register. CIM is the most prestigious global marketing professional body with over 30,000 members worldwide. As a member of the Board, my role is to provide direction on all aspects of CIM’s strategy and policy and develop long-term strategic plans and policy objectives working with the Chief Executive and leadership team to implement and execute plans. Review, approve, request plans and programmes for achieving objectives. Ensure that CIM complies with legislative and regulatory requirements and acts within the confines of the Charter, Bye-laws, General and Board Regulations.Member of the Constitution and Ethics Committee focused on advising the Board on its constitution, ensuring ethical compliance, providing ethics advice, upholding human rights, financial disclosure and addressing misconduct. Review CIM's Constitution and advise on any recommended changes; review CIM's Code of Professional Conduct and advise on Professional Ethics.

Tyrol, Austria

International Business and Law - Management, international business and marketing teaching (B2B digital, technology platforms, ecosystems, value creation, ethical AI, responsible AI and sustainability marketing).

London, England, United Kingdom

The Fintech Marketing Hub is the 1st non-profit community platform exclusively dedicated to the world of fintech marketing. I advise and help shape the growth and vision in my role as Board member and advisor as we support the growing global fintech marketing community by providing a one-stop resource for the latest marketing trends and insights in the world of fintech. The hub also aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise. Our mission: To help shape the fintech marketing leaders of the future, and I drive expertise on ESG and sustainability. #FinancialServices #Technology #Fintech

London Area, United Kingdom

The commsHERO Awards celebrate individuals and teams in the marketing communications community who have demonstrated innovation and excellence across the communications sector. This year’s award ceremony is set to be another unmissable event in 2024’s marketing calendar and will take place as part of the in-person conference in Leeds on 17th October!

London Area, United Kingdom

Expert in Residence (EIR) on Sustainability, Strategy, Operations - Integrating responsible ESG principles into a strategic marketing and operations framework for sustainable growth. Navigating a complex landscape of standards and reporting frameworks while ensuring alignment with business goals and stakeholder expectations and by leveraging technologies like AI responsibly to analyse complex ESG metrics, optimise decision-making processes and mitigate risks effectively.

London, England, United Kingdom

Rimm (Real impact matters most) Sustainability offers an intuitive and comprehensive AI SaaS tech-platform that provides all companies, with intelligent tools for highly accessible and impactful sustainability management, reporting, optimisation, regulations with compliance and advisory services. Our platform myCSO, is an accessible, end-to-end suite of sustainability solutions, aimed at addressing any sustainability needs companies have, much like a Chief Sustainability Officer would do. I am responsible for creating the Go-To-Market and revenue generation strategy, designing the brand and digital marketing roadmap, enabling AI product and platform marketing and development, to drive growth across all channels globally for UK, Europe, Singapore, Japan, Hong Kong, Australia, US. Our core industries are financial services, asset management and professional services. I lead strategy and innovation collaborating across the business with a key pillar and focus for business growth. Ensuring clear objectives in relation to Digital Marketing, Lead Generation, Brand Content Development, P&L development, Budget control, Forecasts, team structures and capabilities. Focused on ESG/Sustainability, standards/frameworks, product features/development. Setting clear ROI and KPI goals while leading the implementation of strategies aimed at maximizing client acquisition. Ensuring marketing analysis and ROI analysis for all campaigns across all channels. Building and nurturing team members to become exceptional leads. A member of the executive team, I work cross function focusing on strengthening the collaboration of marketing, sales, product, technology and customer success teams, commercial B2B ecosystem development, new business development and operations for UK Business, measurable, high-impact initiatives to accelerate revenue with our Board and investors. ‘Sustainability for All’.

Boston, Massachusetts, United States

Invitation-only communities for world-class executives and business owners. I share expert insights on B2B Marketing, Ecosystems, Fintech, Sustainability/ESG, M&A and modern marketing and technology capabilities. Forbes Council Is an Invitation-Only Organization for Senior-Level PR and Communications Executives. Forbes Communications Members are respected leaders and executives who are selected for the council based on the depth and diversity of their experience as leaders in the communications industry.

London, England, United Kingdom

Westminster Business School - In-person Management and Marketing teaching students on digital customer experience and consumer insights.

London, England, United Kingdom

In-person Marketing principles and practice teaching and supervising students on ethics and influencer marketing.

London, England, United Kingdom

Prytek Group is a multinational PE technology corporation focusing on building technology and delivering managed services. Headquartered in Singapore, Prytek builds global businesses using technologies and services of its portfolio companies and subsidiaries to create large-scale solution companies. Prytek private equity firm, builds businesses of the future, creating vertically integrated ecosystems that provide revolutionary solutions across Singapore, US, UK, Benelux, India and Cyprus. It ‘wraps’ software technologies as managed services, delivering a turnkey enterprise operational solution. The combination of cutting-edge software with managed delivery represents a compelling competitive advantage over traditional software companies and managed services firms. Prytek concentrates on business growth with a future of value-creating acquisitions and a strong organic-development pipeline. Delta Capita is the Financial Services division of Prytek with a portfolio of leading financial technologies, ThriveDX the Cyber & Edu-tech Services division of Prytek, Hirewell forms part of our Recruiting & HR-Tech Services and 1TX our Innovation platform by Prytek. Member of the Executive team, Global CMO for Prytek, I drive communications, investor relations, position value propositions, growth marketing, and brand awareness of portfolios and solutions for scale, investment and work with our Board to enable business growth globally.

London, England, United Kingdom

Delta Capita is a global Financial Services provider of consulting, managed services and technology - head office in London, operating in Wrexham, Dublin, Amsterdam, Frankfurt, Hong Kong, Singapore, New York and Bangalore, and is the Financial Services division of Prytek. Delta Capita was recognised by the Financial Times as one of the top 1000 fastest growing businesses in Europe in 2018, 2020, 2021. Delta Capita is a leader in capital markets and provide a Business Operating Platform-as-a-Service (BOPaaS) to tier 1 global banks. As Global CMO, I am responsible for communications, brand building, performance marketing, brand development and M&A strategies, performance and sales alignment, scaling channels to generate demand, new markets and work with our Board to grow the business globally. We help financial services organisations reduce costs by moving them away from their existing proprietary models towards mutualised managed services. Targeting the provision of infrastructure, technology, people across the entire financial services value chain. Technology is at the heart of our solutions and as the financial services division of Prytek, we leverage the substantial technology portfolio to create new services. Karbon a KYC SaaS solution is our hero technology focused on an AI-driven CLM platform which empowers financial institutions to automate time-consuming processes and reduce costs.

London, England, United Kingdom

The Drum showcases a diverse range of voices through the judging panels. Its global awards programme recognises the most effective and innovative work globally, across Asia Pacific, Europe, Middle East, Africa & the Americas. The Drum Awards for Marketing 2021 seek to reward brands and marketing teams that truly understand their customer. Focusing on outcomes, and campaigns that can prove their campaigns have had a measurable effect.

London, England, United Kingdom

So, who in B2B marketing has delivered stand-out results? Whose marketing has taken a giant leap forward? And which teams are laced with intelligent insight? Find out in the 2021 shortlist, and see whose work is of really gigantic proportions.

London, England, United Kingdom

WIM Awards 2021 is one of both reflection and transformation. As we look back on a year like no other with the effects of the global pandemic affecting women and women’s roles in the workplace and home, we take strength from our theme of Hope, Humanity, and Healing.

London, United Kingdom

As VP of Global Marketing for an international SaaS fintech in asset management and wealth management, I drive measurable results at pace. Kurtosys is a global provider of digital technology and experiences to the financial sector. I lead the marketing and communications function and the business development group. I am responsible for steering our global strategy forward effectively to drive existing and potential clients through our marketing and sales funnel, increasing first meetings and pipeline, act as a brand leader and communicator, while generating demand and customer success. I deliver the strategy for our pipeline management, investments, tools and budget. I position the brand and product for customer value in US, UK, Europe & JAPAC. I build and enable high performance teams to realize growth. A member of the Executive team working cross function with a core focus on strengthening the collaboration of marketing, sales, product, operations and customer success teams, to ensure creative, measurable, performance driven, high-impact initiatives to accelerate revenue growth. Ensuring success for our customers, working with our board and investors to achieve growth is at the heart of what I do. I thrive on the metrics and processes of modern digital marketing to enterprise level customers and develop marketing, communications and sales programs that maximise results and lead generation across international markets.

Egham, United Kingdom

As an innovative, people-focused, commercially driven Executive Director, I design and implement strategies that meet and exceed commercial and strategic goals for the portfolio across Europe. I develop integrated marketing campaigns, build and evolve systems of marketing automation, attribution modelling and key areas of growth marketing, focused on best practice, to technology and line of business leaders across product suites to ensure revenue growth. Global Conferences Marketing in technology is at the core of what we do and as a determined data-driven marketer, I am focused on scoring and categorising leads, serving the right message at the right time, moving prospects through the marketing funnel and assigning attribution for marketing channels. Digital marketing, velocity, content and database marketing, customer audience acquisition, e-sales, marketing automation.

London, England, United Kingdom

Appointed to lead marketing for the Customer for the UKI; and the Customer GTM for technology in EMEA/JAPAC across all lines of business, focused on driving customer-centricity at Oracle, building customer relationships to maximise customer value and advocacy. With direct customer engagement, I build strategic partnerships by analysing the market, customer profiling, new business models, emerging technology and the changed customers’ buying behaviour. Creating a best-practice customer marketing programme across SaaS, PaaS, IaaS, to drive senior executive and customer relationships, enhance customer success, cross-sell/up-sell and customer retention, critical to any business and organisation today.

London, England, United Kingdom

Digital Demand Generation plays a pivotal part in Oracle's cloud transformation success. As a Modern Senior Marketing Leader, I am responsible for the ECEMEA region leading the strategic focus on increasing awareness, building a world class DDG model, driving customer penetration and velocity for Oracle Digital through operational excellence from our hub, based in London and Reading. As part of our cloud platform transformation marketing agenda, enhancing our SMB mid-market volume business, with a strong digital inbound focus is critical, while continuing to build the relationships with Developers and Partners across all areas to enhance our Vision as the #1 Cloud vendor. Driving an omni-channel approach, working with integrated programmatic platforms that unites digital media and big data to maximise the return on every marketing dollar spent by making advertising relevant, personalised, measurable and controllable.Digital Demand Generation - Pipeline Creation - Customer Acquisition - Sales Funnel Optimisation - Lead Engagement and Nurturing - Retargeting - Data Driven Growth - Marketing Intelligence - Marketing Automation & CRM - Predictive Analytics - A/B testing - Growth Marketing - Martech.

London, England, United Kingdom

As a creative and driven Modern Senior Marketing Leader on the Executive Committee and Head of integrated marketing and communications and field marketing efforts for South Africa, West Central Africa and South African Developing Countries (SADC). I drive business development, establish Oracles's brand & EVP (employer value proposition) with a key focus on online marketing strategies, generating sales leads and pipeline through modern digital marketing campaigns. I strategically plan, manage and execute measurable IMC (integrated marketing communications) plans with a focused ABM (account based marketing) strategy leveraging a POE (paid, owned and earned) and field marketing model for technology and applications (Software Applications, Platforms, Infrastructure - PaaS,SaaS,IaaS). Part of the Mission Red executive committee partnering with education institutions to drive growth in social community upliftment and community schools growth, for success and impact.

I drive integrated marketing, communications and business development for the Accenture business. I conceptualise, develop, execute product marketing and business development initiatives and head up the innovation agenda across client industries for Middle East, Africa, Russia & Turkey.

As Marketing & Communications Head, I am responsible for leading strategic integrated marketing and communication for the Accenture business - driving the creation of innovative customer experiences with high impact messaging for lasting retention and sustainable growth.

As the Accenture Strategy and Operating Group marketing manager, I am responsible for leading strategic opportunity centric and client centric marketing for the enterprise business, on strategy and management consulting across all clients and industries, working collaboratively with business and sales teams to drive market outcomes that lead to revenue growth.

Responsible for leading marketing and communications for IBM Systems Technology Group: PureFlex and x86 servers in the Middle East, Turkey & Africa region. I manage and drive strategic guidance to in-country stakeholders to ensure execution of strategy, activities and campaigns, develop marketing strategy and sales enablement with relevant industry knowledge and insights for lead generation and pipeline growth, and building key relationships with channel and PR media partners.

As the marketing leader for IBM PureSystems server Integrated Solutions for the Africa region, I drive the execution and management of marketing communication strategies focusing on growth markets in Africa on specific offerings and key segments, ensuring the enablement of sellers.

As the Head of brand, I lead, develop and execute the group brand strategy - driving brand management, development and communication strategies across Africa, ME (Dubai), UK, and M&A (merger and acquisition) strategies with subsidiaries (ACCSYS, CEB, Industrial Solutions, Integr8, Nanoteq, Netcampus, NGA Human Resources, UCS Solutions, UCS Technologies) within Business Connexion Group.

I drive the development of brand and communication strategies to support the business and brand plans in each market across all regions, Africa, UK, Dubai, SA. I develop strategies to maximise the brand presence and build brand equity for impact within the market.

I develop, establish and implement marketing strategies for one of the top 3 leading financial institutions in the region - while managing the marketing, advertising and promotional activities for the organisation, operating at the senior stakeholder level to deliver measurable outcomes.

I manage all digital communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. I am responsible for managing online branding, communications and campaigns through building the online community, attracting new customers, search engine optimization and search marketing.

I manage digital product and brand plans in line with the annual marketing and communications plan and objectives, maximising the profit potential of the client’s portfolio by identifying additional opportunities.

London, England, United Kingdom

I drive digital strategic planning and management of clients accounts, needs and expectations for a number of industries, while project managing multiple teams to deliver digital projects effectively.

London, England, United Kingdom

Interactive Account Executive at Crayon Advertising, which was acquired by Karmarama in 2012 and Karmarama acquired by Accenture Interactive in 2016 (now Accenture Song since 2022). Responsible for improving the digital design, usability, content and conversion points of websites and for the promotion and growth of the clients' web properties and work closely with and provide strategic and planning support for the client teams.

I drive digital web strategy, liaising with clients directly on the digital marketing, communications strategy and plan, producing and managing integrated campaigns from start to end.

Business Sustainability Management - Cambridge Institute For Sustainability Leadership

Doctor Of Philosophy (Ph.D.) - Management (Faculty Of Business & Economics) University Of Antwerp

Doctor Of Philosophy (Ph.D.) - Management (Strategic Business Management) Innsbruck, Austria

Mba - Masters In Business Administration - University Of Reading, Greenlands Uk

Fcim - Chartered Marketer Cmktr (Fellow)

Management Development Programme (Mdp) Business Administration And Management

Postgraduate Bachelor Of Arts Honours Degree (Ba Hons) Brand Marketing Leadership & Management

Bachelor Of Arts Honours Degree In Fine Arts (Ba)Fa Hons - Fine Arts, Art History

Ieb Senior Certificate