Dr. Lingli He Email & Phone Number

Zurich, Switzerland

- focusing on marketing, sales, commercial technology, omnichannel customer engagement; from strategy to execution including technology platforms (CRM, MarTech, content management system, data analytics), behavior-driven customer segmentation and hyper-personalization - leading teams for pharma, life science, medtech industry and also growing in other industries including retail consumer and industrial products

Zurich, Switzerland

Zurich, Switzerland

Zurich, Switzerland

Chicago, Illinois, United States

Chicago, Illinois, United States

• CRM, MarTech strategy: use cases, platform implementation, processes, operating model, change management• analytics strategy: insights-drive use cases, platform implementation, operating model, organizational capability, data science enablement• data strategy: data governance, platform implementation, centralized vs. decentralized data capability setup• China market landscape and regulation landscape• commercial: impact of the evolving healthcare landscape on the sales strategy of leading drug companies. Specifically, helped pharmaceutical companies understand the concentration of their new customers (integrated healthcare systems), sales distribution, current performance, and opportunity size. Designed go-to-market sales strategies and proposed pilot programs for implementation, including market landscape assessment, line of therapy analysis, product uptake forecast, targeting design (HCP, NP/PA and KOL), physician access, account prioritization, customer segmentation and clustering, sales reps access analysis, and salesforce structure optimization. Experienced in IMS and claims data analysis.• Insurance & reinsurance: data analytics for operational excellence, and NLP platform for info extraction• Medical records and lab reports info extraction with NLP• Regulatory intelligence tool: track regulatory changes with NLP platform• Telecommunication: designed a new regulatory pricing strategy for a 38-million monthly revenue program at a fortune 500 telecommunication company. The proposed pricing strategy helped the client to be compliant with federal regulations within a very tight timeline and mitigated its financial risk. • Consumer Banking: analyzed and improved checking account acquisition marketing campaigns for improvements of customer targeting and acquisition offers.

Ann Arbor, Mi

• Developed advanced computational simulation methodologies and modeling tools/schemes for predicting the impact of future climate change on forest species at Northern Michigan. The impacts go further beyond the forestry to sustainable agricultural crop production: which species is likely to be more successful in the drier future conditions? Initiated and led successful collaborations with domestic and international research institutes• Collaborated on white papers to efficiently communicated scientific implications about the impact of climate change on the sustainability of the Great Lakes Regions to governments in US and Canada. The collaboration involves 75+ researchers, and policymakers from 21 U.S. and Canadian research institutions• Served as editorial board and reviewed papers for Michigan Journal of Sustainability. Provided feedbacks to authors to create “jargon-free” papers for free open access and broader readership • Served as the chair of professional development for the Graduate Society of Women Engineers at the University of Michigan. Organized events for promoting work-life balance, providing mentorship for career advancement, and networking with industrial leads

Columbus, Ohio

• Analyzed checking account acquisition marketing campaigns for improving customer targeting and acquisition offers• Designed and implemented an algorithm to automate and optimize a specific marketing campaign design process. This improvement significantly shortened the time needed for the design process from originally ~4 hours to ~10 minutes, eliminated possible human errors, improved accuracy, and made the team very resilient to time-sensitive requests

Ann Arbor, Mi

• Led a team of a few medical scientists to develop a business model for a novel gastric cancer detection system for early cancer detection for Chinese market: customer segment, value proposition, channels, customer relationship, marketing strategies, revenue and cost analysis, long-term/short-term execution, sustainable development• Won the Prize for Pioneering Development Thinking with a cash award of $4000, top 2/50

Ph.D, Civil And Environmental Engineering, Gpa 4.0

M.S, Civil And Environmental Engineering, Gpa 4.0

B.S, Hydropower And Hydraulics Engineering, Gpa 4.0