-Managing all research reports, summaries, and sample reports about various markets and published on the company website.-Reviewing all research content, data analysis done, and assumptions taken for research assignment and coordinating with the research director on industrial research assignments.- Managing a team of 6-8 research analysts working on industrial research projects and summary content as published on the company's website.

- Formulation of market research report for residential and commercial real estate projects in Delhi & NCR region. Instrumental in driving research process to develop reports on trends and regulations of real estate of India and preparing competitor analysis matrix every quarter to have better understanding of market positioning of our company.- Supervising the analysis and Interpretation of data to identify growth patterns and redesigning our marketing strategies to convert the prospects into valuable customers. Instrumentally driving secondary research with the team and gathering data with the aid of questionnaires to get customer insights and the roadmap of customer requirements prior to conceptualizing new project and accordingly designing “Launch” campaigns.- Formulation of marketing plan for rebranding of old projects and promotion of new projects on digital space and designing of marketing budget for every quarter.- Preparing reports on efficiency of digital marketing campaigns-Adwords, facebook ads, and our property listing campaigns on property portals such as 99acres.com, magicbricks.com etc. run by our channel partners.

-Executing market research activities such as competitors Analysis and Real Estate industrial development report on quarterly basis for Management Overview.-Part of the digital marketing team and handling designated channel partner account and assiting them in their marketing needs.-Providing content matter to agency for any publication E-Brochures, E-Invites, promotional material or Advertisement in Newspapers.

- Maintaining MIS reports for Inventory, sales and Channel partners agreement, bookings, Commission etc on quartly basis.- Customer profile creation and generation of Allotment letters, demand letters and payment schedule creation.

-Done consumer-based research in the field of Digital marketing within the domain of consumer electronics industry so map the effect of E-marketing on consumer purchase behavior.-Primary and secondary data collection done with results fed in SPSS.-E-Purchase model was formulated with the help of Smart PLS.-Consumer profiling done with the CLUSTER ANALYSIS & factors affect purchase were identified using FACTOR ANALYSIS.

worked in amtek auto as an intern on market research project and developed research report comprising of SWOT analysis, PESTEL analysis, Porter's five forces model and competitor's analysis