As an assistant professor at City University of Cairo, I have been teaching and researching various marketing topics, such as consumer behavior, branding, and digital marketing, for the past five months. I have a PhD in marketing from Mansoura University, where I also obtained my master's degree and diploma in marketing, and a bachelor's degree in English commerce.My core competencies include creating engaging and interactive learning materials, conducting original and applied research, and collaborating with peers and stakeholders from diverse backgrounds and perspectives. I am passionate about advancing the knowledge and practice of marketing in Egypt and beyond, and I am motivated by the mission of City University of Cairo to provide high-quality education and research that contributes to the social and economic development of the region. I am looking forward to joining a team of dedicated and innovative educators and researchers who share the same vision and values.