Dr. Muditha Hewawanitunga Email & Phone Number

Sri Lanka

Sri Lanka

Project Chairman Agri Saiya 2023/24Co-Editor and Deputy Project ChairmanSri Lankan Marketer MagazineVol.17 Issue 1 2023 Co-Project Chairman-SLIM Tax Forum 2024

Western Province, Sri Lanka

Colombo

Develop & execution of the national business strategy in addition to the people development plan○Actively pioneered and presented all strategic discussions at top leadership level and conferred knowledge and ideas among board of directors and stakeholders○Strategize the company sales Distribution plan & executive in national level○Drive the Organization at set growth targets & gain Market Share○Initiated refined CSR activities to supplement the growth of all businesses consistently, competitively, sustainably and responsiblyProvide the strategic marketing Direction to the company to achieve company objectivesDesigning the marketing mix of the companyHeading target market selection team and guided the board director and head of marketing towards thatheading and strategically guiding the team toward the positioning and branding strategyHeading and taking the strategic directions towards the product mixed towards that

Reporting to Chairman/Chief Executive Officer○ Develop, establish and deliver marketing strategies to meet organizational objectives- Assume overall responsibility for sustaining / increasing market share for the company in terms of allkey products- As a member of the Strategic & Marketing team the role requires to think and act in the widercontext and interest of the OpenArc group including overall strategy, marketplace, innovation and culturaldevelopment- Develop marketing / communication campaigns, providing direction and implementing tools forpromotions- Managing the marketing and promotional team that consists of Manager – Special Projects, AssistantProduct Managers, Assistant Manager – Digital Channels and Promotions Executives- Responsible for all branding, advertising and communication aspects related to products &promotions on all media including TV, Radio, Press & Digital Media (TTL)- Assume overall responsibility for the company’s online and offline marketing initiatives- Establish effective working relationships with sales leadership to ensure that all key strategies forgrowth are executed effectively- Provide feedback into product development and participate in all such development activities andundertake overall responsibility for product management activities within the organization- Work closely with the Market Insights & Strategic Planning units to direct the marketing team based

Western Province, Sri Lanka

Colombo District, Western Province, Sri Lanka

Colombo

Reported to Board of Directors of the Srilankan based Tech start up for their initial large scale private placement. Company were able to raised highest amount raised by Sri Lankan based start up.In addition to this private placement I was instrumental to develop marketing sales and public relations in the organization.

Colmbo

After identify my potential towards the big businesses I has transferred to this unit. This business unit offers upper Small and Medium scale Industries to large scale industries and commercial loan facilities. My main job responsibilities included leading three products (SME, Leasing and personnel loans) and other staff attached to the unit to reach and surpass annual targets assigned to the business unit. Set up and management of the targets for B to B sales force Customer marketing –Analyzing the customer’s requirements in the area of corporate finance for a high net worth client and SME clients Coordinate over all process with panel lawyers and the panel values  Management of claims optimizing customer satisfaction Managing and planning the annual promotional and overheads budgets of the department Liaising with Head of Risk Management in the management of sales related risksManagement reporting on performance measurement and sales management

Colombo

Head for Western region Accountable for maintaining the lending volume borrowing volume and recoveries monthly Accounted 100 million Lending volume 1 Billion deposit float in addition to maintain Recoveries at a CBSL mentioned criteria. Presently 8 branch managers well as more than 60 staff members directly reporting to me regarding above mention transactions. Granting credit approval for personnel loans up to 200k property mortgages up to 1 Million and 1 million worth leasing facilities. For recoveries granting approvals for wave off 25% over due interest. Set up and management of the targets for B to B and B to C sales force Customer marketing –Analyzing the customer’s requirements in the area of treasury management and financing  Management of claims optimizing customer satisfaction Managing and planning the annual promotional and overheads budgets of the department Liaising with Head of Risk Management in the management of sales related risks Management reporting on performance measurement and sales management

Colombo

Managed a team which maintained a repo portfolio of Rs. 2.65 billion and generated Rs. 57 Million profit from fixed income instruments. Individually maintained a Rs. 1.05 billion repo portfolio which accounted for Rs. 21 million profits from fixed income instruments. Main responsibilities included;  Set up and management of the targets for B to B sales force Customer marketing –Analyzing the customer’s requirements in the area of treasury management and financing  Management of claims optimizing customer satisfaction Managing and planning the annual promotional and overheads budgets of the department Liaising with Head of Risk Management in the management of sales related risks Management reporting on performance measurement and sales management

Colombo

Lecturer and Examinar for Synergising Marketing communications and Economics for Business

Colmobo

ectured the Entrepreneurship and Marketing for Diploma and Degree

Colombo

Increased lending from Rs. 2.1 billion per month to Rs. 3 billion per month during the above mentioned period from branch Sales forceManaging a national sales portfolio.- Contributing 85% to the overall volumes of the organization.- Responsible for the budgeted sales achievements of 52 branches in the island- Formulate strategies to develop all the sales channels assigned, and ensure that all credit points deliver on channel volumes.- Identify market opportunities in a timely manner by being current on sales trends, macro & micro environmental changes and competitor activities.- Recruit, coach, mentor and retain a marketing team consisting of 185 members of different grades ranging from Assistant Managers to Marketing trainees.- Seek to understand the changing dimensions of the sales management process, and recommend suitable training programs to ensure the marketing team is always geared to face the dynamic consumer.- Be abreast of professional and technical knowledge by attending educational workshops and other training events.- Act as a continuous supplier of vital market information to the corporate management in a view to support corporate / marketing decision making.- Plan and execute brand activation events at a regional level to increase brand awareness and brand presence in all the operational territories.- Ensure that all key brands achieve assigned growth targets on a bi-weekly / monthly basis.- Responsible for identifying all potential segments including SME to drive brand focused promotions- Support in the development of relationships of key accounts / portfolios in the region.

Colombo

Management lessons to be learnt from Ausie Cricket Daily Financial times-Sri Lanka 13/02/2010Marketing Concept and it’s practice applications is Sri Lanka Sri Lankan Marketer 2010 IssueThe Retail deposit market in transit The Chartered Marketer-Sri Lanka 2010 IssueProviding outstanding services The Chartered Marketer-Sri Lanka 2012 IssueValue Proposition beyond the Marketing Ceylon Financial times-Sri Lanka 10/01/2013Sri Lankan Economy in 2013 Ceylon Financial times-Sri Lanka 17/01/2013Beyond Boundaries effect Ceylon Financial times-Sri Lanka 22/01/2013Sri Lankan Economy 2013 Ceylon Financial times-Sri Lanka 07/02/2013Sporting lessons to develop Sri Lankan brand Ceylon Financial times-Sri Lanka 14/02/2013Developing Communication regulations Ceylon Financial times-Sri Lanka 07/03/2013Creating brands for enhancing economic value Ceylon Financial times-Sri Lanka 14/03/2013Green Marketing for environment sustainability Ceylon Financial times-Sri Lanka 21/03/2013Branding lessons from fast growing nations Ceylon Financial times-Sri Lanka 04/04/2013The way move forward to Sri Lankan Economy Ceylon Financial times-Sri Lanka 11/04/2013Developing world class organization Ceylon Financial times-Sri Lanka 18/04/2013Implications of the organization culture Ceylon Financial times-Sri Lanka 02/05/2013Importance of family business Ceylon Financial times-Sri Lanka 16/05/2013

Colombo

Customer intimacy Ceylon Financial times-Sri Lanka 23/05/2013Social media Marketing Ceylon Financial times-Sri Lanka 30/05/2013Business Value Propositions Ceylon Financial times-Sri Lanka 06/06/2013Marketing Myopia Ceylon Financial times-Sri Lanka 13/06/2013Limitations of Sri Lankan Brand Valuation Ceylon Financial times-Sri Lanka 20/06/2013Business Resources and Competencies Ceylon Financial times-Sri Lanka 27/06/2013Marketing Accountability Ceylon Financial times-Sri Lanka 04/07/2013Globalization-Boon or Doom Ceylon Financial times-Sri Lanka 11/07/2013Why government interventions of the business fails Ceylon Financial times-Sri Lanka 18/07/2013Sales force Management Ceylon Financial times-Sri Lanka 01/08/2013Public relations in to the world Ceylon Financial times-Sri Lanka 08/08/2018Attraction of the shoppers through attractive merchandizing Ceylon Financial times-Sri Lanka 15/08/2013Sales Promotions to getting seasonal betterment Ceylon Financial times-Sri Lanka 23/08/2013Stages of brand development Ceylon Financial times-Sri Lanka 05/09/2013Sales planning for better results Ceylon Financial times-Sri Lanka 25/09/2013Key Account Management Ceylon Financial times-Sri Lanka 03/10/2013Corporate Social responsibility Ceylon Financial times-Sri Lanka 10/10/2013Importance in event Management to Marketing Ceylon Financial times-Sri Lanka 17/10/2013Marketing Planning for sustainable results Ceylon Financial times-Sri Lanka 24/10/2013Importance of analyzing business environment Ceylon Financial times-Sri Lanka 07/11/2013The ways of win a corporate battle Ceylon Financial times-Sri Lanka 18/11/2013The Importance of Service economy Ceylon Financial times-Sri Lanka 28/11/2013Not to Profit Marketing Ceylon Financial times-Sri Lanka 05/12/2013Ethics in Communications Ceylon Financial times-Sri Lanka 12/12/2013How to develop good communication budget Ceylon Financial times-Sri Lanka 29/12/2013

Kurunegala

Developed 1.25 million gross written premium from personnel line business in Kururnegala area.Coordinate with marketing department and the product managers and assist them to coordinate national advertising par with Area SalesMonitor and gave the feedback on sales and Marketing management Developed the product mixed suited to that areaDeveloped the quality of sales staff based on the distribution Developed alternative channels to enhance the salesDeveloped the marketing Intelligence system in the organization Maintained the close relationship with different stakeholders in the are

Colombo

Customer Relationship Management:• Implemented continuous customer engagements• Developed tailor made programs, products and packages to increase the customer loyalty and attract new customers.• Brand building with community base activities to gain visibility Market Development:• Devised a market entrant strategy to an existing market to gain acceptance and leadership • Established a highly professional network• Provided financing for customer requirement as a convenient tool, by providing customized solutions within given highly regulated environmentCredit Management:• Analyzing credit and investment proposals with appropriate decision making • Mitigating investment risks and granting evaluated facilities returnsPortfolio Management:• Maintaining a leasing and loan portfolio of corporate and retail customer bases and potential investment opportunities • Devising annual, quarterly and monthly plans with the organizational budgets • Networking to bring new business and increase revenue• Established a strong fund management though effective deposit mobilization

Colombo

Chairman of Ground Handling committee 77th Battle of the Maroons -2006 Deputy Chairman-Publicity and Promotion Future Minds inaugural expo-2007

Colombo

Colombo

Colombo

ectured Economics for the business and Human resources management for CMA(Sri Lanka) Analysing the Marketing environment for CIM

New Delhi Area, India

Fcim Chartered Marketer

Chartered Mcsi, Risk In Financial Services

Mipa

Mama

M.Sc-Strategic Marketing

Mim(Sl)

Mslim And Practising Marketer

Primary And Sceondary Education

B.Com(General)

Activities and Societies: Member of Hockey team