Activity centre

vendor management, BTL activation, increasing signage share of company, CRMManaging the In-Store merchandising plans for modern trade outlets.Devising BTL activities on monthly basis to promote national and local campaign, support product launch, or to increase brand awareness among target groups, channel and trade partners.Event management: Handling strategic events like dealer meets, new product launches and new campaign launches across India for LG Mobiles… Show more vendor management, BTL activation, increasing signage share of company, CRMManaging the In-Store merchandising plans for modern trade outlets.Devising BTL activities on monthly basis to promote national and local campaign, support product launch, or to increase brand awareness among target groups, channel and trade partners.Event management: Handling strategic events like dealer meets, new product launches and new campaign launches across India for LG Mobiles. Market Understanding: Regularly revisit the Indian white goods market with a U&A research to identify and size the Indian market from a marketing standpoint, Basis GFK retail audits, analyze market basis price segmentation, feature requirement shift, market size and competition movement. Key Researches Undertaken: Brand track study to understand brand saliency and changing imagery, Pre & post testing of campaigns, storyboard evaluation and product testing.Studied signage share for LG in UP east and formulated marketing plans as per that.Within the joining of the first month itself the region jumped straight from last to top two regions of LG all across in performance ranking Show less

Analysis of Product, Market research, competition analysis, Price Laddering, Forecasting, Maintaining Market share and profit of the category product, NPI( New product Introduction)Developing brand communication, managing brand visibility and developing marketing plans.Managing the In-Store merchandising programs for all LG brand outlets. Creating innovative point-of-sale elements with the creative agency , issuing display guidelines for all India branches and monitoring the… Show more Analysis of Product, Market research, competition analysis, Price Laddering, Forecasting, Maintaining Market share and profit of the category product, NPI( New product Introduction)Developing brand communication, managing brand visibility and developing marketing plans.Managing the In-Store merchandising programs for all LG brand outlets. Creating innovative point-of-sale elements with the creative agency , issuing display guidelines for all India branches and monitoring the display on a monthly basis.Planning and executing ATL(TV commercials/Print magazines) and BTL campaign.Developed training module for shop floor executives and sales pitches for new product launches.Organizing Product Launches, Dealer Meets and Product Trainings. Show less

Maintaining market share of the company, competition analysis, achieving profit share , Maximising sales, Dealer Management, logistic management,